Today's question comes from Benji, who asks about content. How should he choose what becomes a lead magnet and what becomes epic content that lives on the blog? Benji's site is http://www.thecoffeeconcierge.net/. Do you have a question about your blog content? Record it at http://www.askpat.com/. Today's sponsor is Pipedrive, the customer relationship management tool for small teams. Check out https://www.pipedrive.com/pat to get started.