AP 0714: Can I Use Someone Else's Trademarked Brand in My Website URL?

from  AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Today's question comes from Jake, who is interested in starting a niche site aimed at iPhone users. Is it okay to use the term "iPhone" in his website URL? Jake's website is http://www.goodnightjakeandtraci.com/. I have experience with this issue from my niche site, Green Exam Academy (http://www.greenexamacademy.com/). Jake mentions my book, Will It Fly? (http://willitflybook.com). Do you have a question about intellectual property? Record it at http://www.askpat.com/.