Levi Roots

from  Desert Island Discs

Jul 17, 2016

 

Kirsty Young's castaway is the entrepreneur, Levi Roots. His business success began following an appearance on BBC Two's Dragon's Den in 2007. With guitar in hand, he sang about his 'Reggae reggae sauce' which he had been selling for years at London's Notting Hill Carnival. Both Peter Jones and Richard Farleigh invested in the business and within six weeks, his sauce was bottled and on supermarket shelves. Recipe books, TV shows and a restaurant, or 'rastaurant' followed. He is the youngest of...more

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