This week we talk about authenticity, Rookie magazine, and PRIZM. We also discuss product placement, Jersey Shore, and the two-step flow of communication model. Let's Know Things is hosted by Colin Wright. For more information about the podcast, and to view the copious show notes, visit letsknowthings.com. My new book Becoming Who We Need To Be is available for pre-order (and will hit shelves May 1, 2017). This episode is sponsored by Hostgator, Audible, and listeners like you.