Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee

from  Marketing Smarts from MarketingProfs

Jan 25, 2012

What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee.

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