Conrad Egusa – You Need a New PR Strategy

from  Smart People Podcast

May 5, 2015

For most of us, we don't need to know about how to get media coverage...until we need to get media coverage. You could come up with the most brilliant business idea, or write the next best seller - but if no one talks about it, it's just another particle out there in an atmosphere full of noise. But how do you get coverage? How do you convince a powerful media outlet to cover your story? It turns out, there are very specific tricks that you can use to give yourself the best shot of becoming the ...more

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