Jonah Berger

from  Smart People Podcast

May 1, 2013

Jonah Berger – Assistant Professor of Marketing at the Wharton School, author of Contagious: Why Things Catch On. Do you remember the first time you heard the song “Friday” by Rebecca Black? I do – I f’ing hated it.  I also remember the first time someone told me to listen to “Gangnam Style” and “Thrift...

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