S8 Ep1189: Charles Gasparino, author of Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America, explores the radicalization of corporate America by tracing the rise of ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, an

Charles Gasparino, author of Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America, explores the radicalization of corporate America by tracing the rise of ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) initiatives. He argues that these movements, once fringe academic theories, were embraced by corporate elites at global forums like Davos and the UN. This shift was accelerated by the 2008 financial crisis, which led CEOs to adopt "stakeholder capitalism" as a defensive "cover your backside" strategy against progressive populism and threats of government nationalization. The book details how major asset managers like BlackRock and Vanguard leveraged trillions in investment money to force progressive social changes on the companies in their portfolios. Gasparino uses The Walt Disney Company as a primary example of "woke" activism backfiring, noting how political entanglements in Florida and ideological shifts in programming led to significant financial and cultural fallout. He also highlights the story of Sage Steele, who was allegedly forced out of ESPN for holding heterodox, non-woke views. Ultimately, Gasparino documents an ongoing backlash against these policies, as evidenced by massive withdrawals from ESG-focused funds and a retreat from diversity programs by firms like Goldman Sachs. He concludes that "wokeness" is often a distraction from core business responsibilities, such as managing balance sheets, and warns that it divides the country while harming the bottom line. (1)