397: Creating a New Category as a Startup

from  The Startup Chat with Steli and Hiten

Mar 19, 2019

In today’s episode of the Startup Chat, Steli and Hiten talk about creating a new category as a startup. Sometimes in order to stand out in a highly competitive niche, it may be necessary to create a new category for your product. This strategy is sometimes known as resegmenting and can be quite rewarding when done right, as you can then become a leader in the category you created. In this episode, Steli and Hiten talk about what resegmenting is, if you should implement it for your startup, how...more

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