410: The Value of Generating Hype for Your Startup

from  The Startup Chat with Steli and Hiten

May 3, 2019


In today’s episode of The Startup Chat, Steli and Hiten talk about the value of hype in your marketing campaign. In the startup world, it is common for a business to try to build some hype around a product that they are about to launch. However, this can leave a sour taste in the mouth of users, if the product doesn’t meet expectations, and it can hurt a brand In today’s episode, Steli and Hiten talk about how some companies are really good at being out there, the good and the bad kind of hype, ...more

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