430: How to Get Marketing Attribution Right

from  The Startup Chat with Steli and Hiten

Jul 12, 2019

In today’s episode of The Startup Chat, Steli and Hiten talk about how to get marketing attribution right. One of the most important thing a marketer needs to know is whether your campaigns are driving revenue or not. If you’re unable to answer this, you’ll struggle making the right marketing campaigns. While vanity metrics like number of shares on social media and open rates for your emails are super easy to find, the important data - the one that tells you which helped close a  sale - is less ...more

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