Dorm Room Tycoon (DRT)

The podcast show that teaches you how to build a successful startup. Listen to fascinating interviews with industry leaders and learn how they did it. Hosted by William Channer.


  • How to Be an Effective Leader with Claire Lew, Know Your Company

    May 25 2018

    In this interview, Claire Lew talks about leadership, how to keep your team motivated and the things leaders should avoid. We also talk about the importance of building relationships with your customers and the real reasons why people buy from you.

  • Stoicism for Startup Founders with Bill Irvine, Wright State University

    May 08 2018

    In this interview, Bill Irvine explains what it means to be a stoic. We discuss how to evaluate and pursue worthy goals and how to keep perspective during challenging times. We examine the necessity of failure in the pursuit of greatness and uncover the value of setbacks.

  • How to Create a Company with Soul with James Freeman, Blue Bottle Coffee

    May 02 2018

    In this interview, James Freeman reveals what it was like starting Blue Bottle Coffee. He explains the importance of pursuing simplicity and creating an overarching experience. We also talk about building a business that stands for something and what he does to find inspiration.

  • Why Building a Startup is Hard with Keith Rabois, Khosla Ventures

    Apr 22 2018

    In this interview, Keith Rabois explains the importance of hard work and turning your startup into a smooth machine. We discuss management styles, the downfall of remote working and how to go about hiring talented people.

  • How to Take a Company Public with Geoff Donaker, Yelp

    Jan 30 2018

    In this interview, Geoff Donaker explains the details involved in taking a company public, from hiring a CFO through to collaborating with an accounting firm. We examine the job of the COO, the role of experimentation in the shaping of business models and the principles of scaling. We finish with a discussion of his investing strategy.

  • The Art of Product Management with Michael Sippey, Medium

    Jan 26 2018

    In this interview, Michael Sippey explains each stage of his product management process; research, idea validation and product iteration. We discuss the evolution of Medium and how to go about defining one’s vision and strategy.

  • How To Stay Focused with Cal Newport, Author

    Jan 17 2018

    In this interview, Cal Newport argues that focus is the new I.Q. in the knowledge economy and that individuals who cultivate their ability to concentrate without distraction will thrive. He provides practical examples to escape the being caught in the frantic blur of e-mail and social media.

  • How to Get Your First Users with Wade Foster, Zapier

    Dec 14 2017

    In this interview, Wade Foster reveals how Zapier started and the way they got their first users. We talk about the best practices of getting customer feedback and where to find your best ideas. We also look at content strategy, the benefit of having a co-founder and managing remote teams.

  • Launching a Profitable Business with Joel Gascoigne, Buffer

    Dec 03 2017

    In this interview, Joel Gasgoine explains how to enter a competitive market and the importance of focus. We talk about experimenting with pricing, how pricing impacts churn and the best practices for launching multiple products. We also review his favourite ways to validate business ideas.

  • How to Make Product Decisions with Des Traynor, Intercom

    Nov 26 2017

    In this interview, Des Traynor reveals Intercom’s product strategy and the central role vision formation plays within his company. We discuss prioritisation and the value of saying no to new features. We conclude with a review of the jobs to be done framework and some disruptive technologies that could affect Intercom’s future.

  • How to Build Communities with Jeff Atwood, Discourse

    Nov 18 2017

    In this interview, Jeff Atwood reveals what led to the success of Stack Overflow and how he managed to beat the incumbents. We discuss the importance of building software iteratively and how to gather the right feedback. We also talk about the vision for his new company Discourse.

  • Building a Company on Your Terms with Chris Savage, Wistia

    Nov 12 2017

    In this interview, Chris Savage explains how to achieve product-market fit, and the importance of rejecting short term opportunity to build long-term value. We also discuss his principle of profitability over growth and the future of video.

  • Why Founders Need a Strategy with Brian Singerman, Founders Fund

    Oct 29 2017

    In this interview, Brian Singerman explains why he doesn't have an investment thesis and why he’s agnostic to both sector and stage. We also discuss business strategy and the importance of finding a unique competitive advantage.

  • How to Raise Money from Investors with Charles Hudson, Precursor Ventures

    Oct 26 2017

    In this interview, Charles Hudson explains how seed investing has changed over the years. We talk about his process for raising money, the details of his new fund and the things founders should be cautious of when working with investors.

  • How to Find Product Market Fit with Andy Rachleff, Wealthfront

    Oct 18 2017

    In this interview, Andy Rachleff explains why big business opportunities are based off inflexion points and why founders shouldn’t pursue the obvious problem-solving ideas. We also discuss how CEOs can best balance personal decision making with the seeking of counsel in order to thrive in times of uncertainty.

  • How to Build a Business with Jon Callaghan, True Ventures

    Sep 16 2017

    In this interview, Jon Callaghan explains the basics of running a business and why it's all about creating value for the right customer. We talk about customer acquisition, laying the right foundation and raising money from the right investors and managing expectations.

  • How to Think about The Future with Kevin Kelly, Wired

    Aug 31 2017

    In this interview, Kevin Kelly explains why he's optimistic about the future and the inevitable technological advancements that will play a pivotal role in our lives. We also explore virtual reality, artificial intelligence, and opportunities for entrepreneurs.

  • How to Build Habit Forming Products with Nir Eyal, Author

    Aug 14 2017

    In this interview, Nir Eyal explains how to build a product that sticks. We explore why engagement is initially more important than growth and the importance of user narratives to simplify the product experience.

  • How to Succeed at SaaS with David Skok, Matrix Partners

    Jul 18 2017

    In this interview, David Skok explains effective sale strategies and how people buy. We also discuss reducing churn, increasing retention and the importance of improving your sales funnel.

  • How We Invest with Andy Weissman, USV

    May 30 2017

    ​In this interview, Andy Weissmann shares the firm's investment thesis​ and ​how they spot investment opportunities. We also discuss the obstacles founder​s​ typically face when running a startup.​

  • Why Marketing is Everything with Mike McDerment, Freshbooks

    May 22 2017

    In this interview, Mike McDermont explains what it takes to build a big business and why marketing is the key driver to success. We also talk about distribution, understanding your customer and thinking differently when it comes to finding acquisition channels.

  • Preparing for Startup Growth with Sarah Tavel, Greylock

    Apr 19 2017

    In this interview, Sarah Tavel explains the right way to grow your startup and the right way to listen to your users. She also reveals the difficulties of building a consumer-led product and how Pinterest was able to succeed.

  • Building a Consumer Product with Alan Schaaf, Imgur

    Apr 12 2017

    In this interview, Alan Schaaf explains how he acquired users, built something that resonated with a large audience, and why simplicity leads to a sticky product. We also talk about investing and staying focused.

  • Scratching your Own Itch with Kevin Rose, Technology Investor

    Mar 27 2017

    In this interview, Kevin Rose talks about his investments, pursuing new ideas, building products you love, dealing with failure and collaborating with talented designers and developers.

  • How to Operate a Startup with Sofya Polyakov, Noun Project

    Mar 23 2017

    In this interview, Sofya Polyakov shares what it was like to build a product and business from scratch and how to handle the day to day running of a startup. We also talk about community and raising money.

  • How to Create The Future with Dennis Crowley, Foursquare

    Mar 14 2017

    In this interview, Dennis Crowley explains Foursquare’s new SDK, Pilgrim, and why location intelligence is part of the internet's infrastructure. We also talk about persistence and the importance of having a strong vision.

  • How to Acquire Users with Everette Taylor, Skurt

    Mar 13 2017

    In this interview, Everette Taylor talks about good marketing practices, why empathy is critical and how to grow your user base through social media and testing.

  • Spotting the Big Opportunities with Jason Calacanis, Inside

    Mar 11 2017

    In this interview, Jason Calacanis talks about his startup Inside and why the publishing/media industry is in a bad state. We also talk about his investment syndicate, how he spots opportunities and and what he expects from founders.

  • Building Products and Investing with Tony Conrad, about.me

    Mar 10 2017

    In this interview, Tony Conrad explains his investing thesis and what he looks for in an entrepreneur. We explore the importance of networking and having an ecosystem. He also sheds light on how about.me was built and where it is today.

  • Pursuing Disruptive Ideas with Philip Rosedale, High Fidelity

    Mar 04 2017

    In this interview, Philip Rosedale talks about the future of Virtual Reality (VR) and the role it will play in society. We also explore the business opportunities and technical challenges VR presents.

  • The Right Metrics for Startups with Suhail Doshi, Mixpanel

    Feb 20 2017

    In this interview, Suhail Doshi explains what it means to be data driven, what goes into tracking metrics and why you should do it from the get go. We talk about the difficulties of fundraising and why growth can be a double edge sword.

  • When to Fundraise with Scott Belsky, Benchmark

    Jul 27 2016

    In this interview, Scott Belsky reveals what it was like to sell Behance to Adobe and why it makes sense for certain startups to pursue funding. We talk about building a community and the importance of having empathy with your users.

  • How to Pitch Investors with Michael Seibel, Y Combinator

    May 19 2016

    In this interview, Michael Seibel explains how to gain the interest of investors. He reveals how to effectively communicate the product and the market opportunity. He also reveals the common pitfalls founders face when it comes to fundraising.

  • How to Make a Startup Video with Adam Lisagor, Sandwich Video

    May 03 2016

    In this interview, Adam Lisagor explains how founders can communicate better and why underselling is an effective way to communicate. We look into the creative process of making a video and what’s required to make it successful.

  • Investing in Europe with Ciarán O’Leary, BlueYard

    Feb 07 2016

    In this interview, Ciarán O'Leary talks about his new fund, BlueYard Capital and his plans for investing in the European scene. We look into the realities of being a founder in Europe and evaluate the level of opportunity available within its startup ecosystem.

  • Niche to Win with Dave McClure, 500 Startups

    Jan 31 2016

    In this interview, Dave McClure ​highlights the importance of taking a niche approach when launching a ​product. We touch on the ​main ​difference​s​ between 500 Startups and Y Combinator before analysing the ​growth and customer acquisition methods that help startups grow.

  • Making the Right Choices with Danielle Morrill, Mattermark

    Jan 27 2016

    In this interview, Danielle Morrill reveals what it was like pivoting to work on Mattermark. We then explore why founders should take a long term approach and be committed to an idea. We also delve into acquiring customers, pricing and raising money effectively.

  • Writing on Medium with Steven Levy, Backchannel

    Jan 19 2016

    In this interview, Steven Levy opens up on why he joined Medium and what it’s been like working as part of the team. We talk about the changing world of journalism and what he believes needs improving within it. We close with a discussion on storytelling and how to get better at it.

  • How to be Customer Driven with David Cancel, Drift

    Jan 13 2016

    In this interview, David Cancel shares his thoughts on how to communicate with customers to gain essential and unique insights. He then evaluates the merits of working with investors vs bootstrapping, before offering his judgement on what makes for good marketing.

  • How to Grow your Startup with Josh Elman, Greylock

    Dec 23 2015

    In this interview, Josh Elman defines what it means to grow and why it all starts with building a habit around your product. We also delve into the importance of onboarding and how to get users.

  • The Perils of Fundraising with Mark Suster, Upfront Ventures

    Dec 21 2015

    In this interview, Mark Suster covers a wide range of startup issues and the problems that can occur when fundraising. He also explains why competition is a good thing and the importance of marketing and sales.

  • People and Techology with Esther Dyson, HICCup

    Dec 20 2015

    In this interview, Esther Dyson outlines the health issues we face today and what we can do to solve them. In the second half of the interview we discuss entrepreneurship, investing and why it all begins with people.

  • Learning the VC Game with Jeff Clavier, SoftTech VC

    Dec 17 2015

    In this interview, Jeff Clavier explains how to determine your market size and what’s required to take a company public. He also reveals what he looks for in founders and shares what a typical day looks like for a VC.

  • Being a Serial Entrepreneur with Philip Kaplan, DistroKid

    Dec 17 2015

    In this interview, Philip Kaplan explains how to sell a startup and the benefits of bootstrapping. He also emphasises the importance of having a strategy for getting users before pursuing an idea.

  • Designing with Rigour with Aarron Walter, MailChimp

    Dec 16 2015

    In this interview, Aarron Walter explains the importance of research and designing for emotion. He also reveals how to build things people want and how to work effectively with other people.

  • Managing Startup Growth with Zach Sims, Codecademy

    Dec 15 2015

    In this interview, Zach Sims, Co-founder of Codecamedy explains how to operate in a competitive landscape. We also take a deep look into managing growth pains and what it’s really like to be a CEO.

  • Building a Startup in Europe with Boris VvZ, The Next Web

    Dec 14 2015

    In this interview, Boris, Founder of The Next Web explains the business side of building a publication and how they experimented with advertising. He also shares how startups can get PR and the harsh realities of being an entrepreneur in Europe.

  • How to Build a Community with Matt Mullenweg, WordPress

    Dec 13 2015

    In this interview, Matt Mullenweg explains how he built a community and ecosystem around WordPress. He outlines the importance of connecting with users and building a simple product. We then touch on building a sustainable company and dealing with competitors.

  • On Writing Well with Malcolm Gladwell, The New Yorker

    Sep 02 2015

    In this interview, Malcolm Gladwell explains his writing process and where good ideas come from. He reveals what makes a great writer and why making mistakes is normal. He then outlines the importance of editing and being self-critical.

  • Executing on your Vision with Scott Heiferman, Meetup

    Sep 02 2015

    In this interview, Scott Heiferman reveals why it’s all about the product and vision. He also talks about the right types of business models to adopt and why getting early momentum is key for startup success.

  • Finding your Design Path with Tobias van Schneider, Spotify

    Aug 15 2015

    In this interview, Tobias van Schneider explains the role of a product designer, competing with Apple, and pursuing stupid side projects. He also explains what he looks for in other designers and how to become a better designer.

  • The Art of Podcasting with Alex Blumberg, Gimlet Media

    Aug 13 2015

    In this interview, Alex Blumberg reveals what goes into creating a popular podcast. He shares details on storytelling and how to reach a large audience. He also talks about raising money from investors and the pressures to build a business.

  • Investing in Startups with M.G. Siegler, Google Ventures

    Aug 02 2015

    In this interview, M.G Siegler explains what it was like leaving journalism to become an investor. He reveals what he looks for in startups and why he invested in Slack and Medium. In the second half, we talk about how to get the attention of journalists.

  • Creating a Lasting Company with Tristan Walker, Walker & Co

    Aug 01 2015

    In this interview, Tristan Walker explains the importance of solving problems that are authentic and unique to you. He also reveals what goes into building a company and why you should set company values.

  • Building Simple Products with James Beshara, Tilt

    Jul 31 2015

    In this interview, James Beshera explains the benefits of simplicity. He outlines why embracing constraints makes a product better and why it ultimately leads to better decisions. At the end, he reveals why persistence and perseverance is everything.

  • How to Design for Impact with Julie Zhuo, Facebook

    Jul 23 2015

    In this interview, Julie Zhuo explains why you should protect fragile ideas and give them time to grow. She also explains how to focus on the right ideas and turn them into a product. At the end, she reveals how they hire designers and what they look for.

  • Managing a Growing Startup with Alexander Ljung, SoundCloud

    Apr 10 2015

    In this interview, Alexander Ljung explains what happens when a product gets traction, and how that changes the dynamics. He also reveals the importance of focus and simplifying the product.

  • Setting the Right Goals with Gary Vaynerchuk, VaynerMedia

    Apr 09 2015

    In this interview, Gary Vaynerchuk gives a rare insight into setting goals and what it takes to be successful. He also explains why entrepreneurs need to build awareness into everything they create.

  • Thinking Like an Investor with David Lee, SV Angel

    Apr 08 2015

    In this interview, David Lee explains how he spots investment opportunities and what he looks for in a founder. He also reveals the harsh realities of building a successful company.

  • The Art of Building Products with John Borthwick, Betaworks

    Apr 07 2015

    In this interview, John Borthwick takes us behind the scenes of Betaworks. He reveals how Betaworks launches products, the role of building your own network, and when to pivot.

  • How to Build Great Software with Christian Reber, Wunderlist

    Feb 09 2015

    In this interview, Christian Reber explains the challenges of building great software across multiple platforms. He also shares his opinion on what makes a good entrepreneur, and the benefits of doing a startup in Berlin vs Silicon Valley.

  • How to Launch with Ryan Hoover, Product Hunt

    Jan 19 2015

    In this interview, Ryan Hoover reveals the realities of building a company, raising capital and why most startups don’t need it. He also explain how he built a thriving community and how they go about making product decisions.

  • How to Build a SaaS Business with Eoghan McCabe, Intercom

    Jan 09 2015

    In this interview, Eoghan McCabe reveals the harsh realities of building a successful SaaS business and why it’s all about people. He also explains the psychology of pricing and why founders should charge as soon as possible.

  • How to Lead a Team with Simon Sinek, Author

    Dec 11 2014

    In this interview Simon Sinek explains what it means to be a good leader and why people don't want to be managed. He also outlines how to create a thriving culture where teams trust each other and work in harmony for the greater good.

  • How to Teach and Build an Audience with Chris Coyier, CodePen

    Nov 18 2014

    In this interview, Chris Coyier explains how to grow an audience through blogging and teaching. He outlines the importance of good writing and showing up everyday. This episode is brought to you by InVision.

  • Designing Products Your Way with Cameron Moll, Authentic Jobs

    Nov 17 2014

    In this interview, Cameron Moll explains why your passions are the starting blocks for building a successful product. We talk about working with remote teams, building an audience and transitioning from designer to CEO. He also reveals his process for designing in the browser. This episode is brought to you by InVision.

  • Responsive Web Design with Trent Walton, Paravel

    Nov 16 2014

    In this interview, Trent Walton explains the impact responsive web design has had on his design process. We talk about breakpoints, grids and fluid type. He also reveals the importance of side projects and producing good work. This episode is brought to you by InVision.

  • Designing Web Interfaces with Jason Santa Maria, Editorially

    Nov 06 2014

    In this interview, Jason Santa Maria explains his design process and how he gets inspired. We talk about what makes good UI and the role of UI patterns. He also reveals the importance of striving for simplicity and constantly iterating.

  • Leading with Design with Josh Brewer, Abstract

    Oct 23 2014

    In this interview, Josh Brewer explains why a design led culture enables us to better understand our users as well as the significance of a collaborative approach to engineering. We discuss where most design founders go wrong when building a startup and what the design community could do to improve. This episode is brought to you by UserTesting.com.

  • How to Create Meaningful Work with Debbie Millman, Sterling Brands

    Oct 19 2014

    In this interview, Debbie Millan explains how to use failure to your advantage, and why courage is important. She then goes on to describe how to create meaningful work through experimentation.

  • Designing The Verge with Joshua Topolsky, The Verge

    Sep 24 2014

    In this interview, Joshua Topolsky explains the importance of design and how The Verge became profitable. We also talk about the state of web journalism and how to build an audience. N.B This interview was conducted whilst he was still at The Verge.

  • Using Data to Grow your Startup with Avinash Kaushik, Market Motive

    Sep 22 2014

    In this interview, Avinash Kaushik explains the most effective practices for mastering web analytics. He reveals why we should focus on data analysis and not data reporting. He also outlines the importance of using data to make key business decisions.

  • How to Solve Big Problems with Max Levchin, HVF Labs

    Jul 30 2014

    In this interview, Max Levchin explains what it means to improve lives by extracting insights from the vast quantities of recordable information around us. He also reveals the importance of vision and how to enter new industries.

  • Funding the Next Visionaries with Sam Altman, Y Combinator

    Jun 10 2014

    In this interview Sam Altman outlines the future of Y Combinator. He reveals how the seed accelerator spots founders with potential and the significance it places on formidability. He also explains why Silicon Valley is still the place to do a startup.

  • Products and Relationships with Jeffrey Veen, Typekit

    May 15 2014

    In this interview Jeffrey Veen, talks about the importance of having relationships and the power of working in small teams. He also reveals why you should be careful when picking your investors as well as the story behind how Typekit was acquired.

  • Designing Mobile Usability with Jakob Nielsen, NN/g

    Apr 30 2014

    In this interview Jakob Nielsen, explains the rules of mobile usability. He outlines how to create seamless experiences and why designers are plagued with 'featuritis'. He then goes onto explain the reciprocity principle and the importance of user-centred design.

  • The Art of Selling with Daniel Pink, Author

    Mar 17 2014

    In this interview, Daniel Pink shares his insights on how to sell ideas and products. He outlines why we’re all in sales now, and why uncovering latent problems is one of the most effective ways to move others.

  • Why Startups Fail with Michael Gerber, Author

    Feb 25 2014

    In this interview, Michael Gerber explains why most small businesses fail and what to do about it. He illustrates the importance of creating systems, and why all successful businesses start with an obsession.

  • How to Scale with Kevin Hartz, Eventbrite

    Feb 11 2014

    In this interview, Kevin Hartz explains the best way to approach large markets and hire talented people. He reveals the importance of scaling methodically, creating an advisory board and being customer centric.

  • Taking Small Smart Steps with Andrew Wilkinson, MetaLab

    Jan 31 2014

    In this interview, Andrew Wilkinson explains why people initially fail and why you should design a business around what you want. He also outlines how to get more clients, build the right team and create successful products.

  • How to be a Great Entrepreneur with Josh Kopelman, First Round

    Jan 22 2014

    In this interview, Josh Kopelman reveals what characterises a great entrepreneur and what type of investments he's interested in. He also explains how to spot market opportunities and why sometimes the best products never win.

  • How to Build a Product Remotely with Jason Fried, Basecamp

    Jan 07 2014

    In this interview, Jason Fried explains his new approach for launching a new business and how to solve real problems. He outlines the benefits of working remotely, speaking to customers, and why designers shouldn't copy Apple.

  • Rethinking your Exit Strategy with Zach Klein, Vimeo

    Dec 29 2013

    In this interview, Zach Klein reveals why the era of having a single career is over and why you shouldn’t start a company that you couldn’t imagine making for the rest of your life. We then touch on community building and why great communities have a few profound rules.

  • Turning Designers into Founders with Ben Blumenfeld, Designer Fund

    Dec 21 2013

    In this interview, Ben Blumenfeld explains the role that design can play in the startup world, and what companies like Airbnb and Path are doing right. He outlines what he learned from working at Facebook and why it's important for designers to solve bigger problems.

  • Why Designers need Perspective with Geoff Teehan, Teehan + Lax

    Dec 18 2013

    In this interview, Geoff Teehan reveals what it was like working on Medium. We talk about remote collaboration and killing good ideas. He also explains what makes a good designer and what it takes to build a great product

  • How to Innovate with Geoffrey Moore, Author

    Dec 16 2013

    In this interview, Geoffrey Moore explains the struggles most companies will face and the importance of going after new markets. We also talk about what makes a good startup founder, being disruptive, dealing with competition and carving out a niche.

  • Improving Web Journalism with Walt Mossberg, Re/code

    Dec 10 2013

    In this interview, Walt Mossberg explains why web journalists need to set higher standards. He reveals his plans for the All Things Digital conference and describes his relationship with the late Steve Jobs. At the end, he outlines what makes a good product and how to get press for your startup.

  • Crafting Elegant Solutions with Gentry Underwood, Mailbox

    Dec 03 2013

    In this interview, Gentry Underwood explains why good design is based upon constant iteration. He sheds light on the importance of having a desire in solving a particular problem. We also talk about getting acquired, working at IDEO, and the role Human Centred Design played within Mailbox.

  • The Path to Mastery with Robert Greene, Author

    Sep 26 2013

    In this interview, Robert Greene explains why the first move towards mastery is always inward - learning who you really are and reconnecting with that innate force. We also discuss how to become irreplaceable and the importance of pursing a craft with intensity.

  • How to Pitch your Startup with Robert Scoble, Rackspace

    Sep 24 2013

    In this interview, Robert Scoble explains the best way to get the attention of journalists and investors. He reveals how to craft your story, the importance of social proof and why working the system to your advantage is necessary to succeed.

  • Importance of Copywriting with Jeffrey Zeldman, Happy Cog

    Sep 17 2013

    In this interview, Jeffrey Zeldman explains why you should use words and stories to frame an experience. He reveals his writing process and why good copy teases interest; and why making your content the focus, engages readers. Episode is brought to you by Designmodo.

  • The Pursuit of Happiness with Derek Sivers, Wood Egg

    Sep 16 2013

    In this interview, Derek Sivers explains the importance of building a business around your needs and the mistakes startup founders make. He outlines the importance of focus, living a distraction free life, and developing a technical understanding of the web.

  • How to do Anything with Justin Kan, Y Combinator

    Sep 04 2013

    In this interview, Justin Kan explains why breaking problems down is the key to building a successful startup. We also explore the importance of focus, being a coder, talking to your customers, and why worrying about competitors is unproductive.

  • The Importance of Mentors with David Karp, Tumblr

    Aug 04 2013

    In this interview, David Karp takes us behind the scenes of what it takes to build a successful startup. We talk the about the importance of mentorship before he reveals how Tumblr grew quickly by targeting the right community.

  • Building a Product with Eric Migicovsky, Pebble Watch

    Jul 18 2013

    In this interview, Eric Migicovsky explains the best way to design and prototype hardware. We then explore the importance of having an SDK and building a community around your product. He also reveals effective ways of dealing with iterations and building something of value.

  • How to Ship a Physical Product with Mike Del Ponte, Soma

    Jul 17 2013

    In this interview, Mike Del Ponte explains how to select the right manufacturers and successfully ship to customers. He walks us through on site visits with manufactures, and handling the logistics and supply side of manufacturing.

  • Understanding Silicon Valley with Sarah Lacy, PandoDaily

    Jul 16 2013

    In this interview, Sarah Lacy explains the Silicon Valley culture and it's obsession with short-termism. She reveals what's needed to run a successful publication and the rise of other tech hubs.

  • How to Think like a Customer with Chris Guillebeau, Author

    Jul 15 2013

    In this interview, Chris Guillebeau identifies what customers really want, and why you should focus on being useful rather than innovative. We also look into self promotion and assessing different business ideas.

  • Creating Great Experiences with Brian Solis, Altimeter

    Jul 15 2013

    In this interview, Brian Solis explains why experiences are everything, and why businesses must create experiences that mean something. He emphasises the importance of listening and observing customer insights.

  • What makes Silicon Valley with Patrick Collison, Stripe

    Apr 20 2013

    In this interview, Patrick Collison reveals what makes Silicon Valley special. He also outlines the art of dealing with large corporations, hacking in isolation, and the obstacles every startup will face.

  • Business Fragility with Horace Dediu, Asymco

    Apr 16 2013

    In this interview, Horace Dediu explains what characterises a good leader and a successful business. He reveals the importance of self analysis, having value systems, and taking a long term perspective.

  • The Investor Pyschology with David Tisch, BoxGroup

    Apr 13 2013

    In this interview, David Tisch explains how to approach investors and how to get them interested in your startup. He reveals the best way to initiate contact, and where most founders go wrong when fund raising.

  • How to be of Value with Chris Brogan, Blogger

    Mar 30 2013

    In this interview, Chris Brogan explains why most entrepreneurs fail and why being truly helpful is the key to being successful. He also outlines how he crafts his popular newsletter, and why contrast is important to standing out.

  • From Kickstarter to the World with Max Lobovsky, Formlabs

    Mar 27 2013

    In this interview, Max Lobovsky talks about how to execute and deliver. We explore prototyping, choosing the right supplier and manufacturing.

  • The Art of Designing for People with Ryan Singer, Basecamp

    Mar 17 2013

    In this interview, Ryan Singer explains the importance of understanding your user and having empathy. He also reveals how he tackles a design problem, and where most designers go wrong. This interview has been adapted into an ebook, click above to buy the ebook version of this interview.

  • Why Side Projects Matter with Swiss Miss, Tattly

    Mar 06 2013

    In this interview, Swiss Miss explains the key to running a successful design studio, the importance of surrounding yourself with smart people, and why side projects are everything.

  • How to be an Investor with Brad Feld, Foundry

    Jan 29 2013

    In this interview, Brad Feld reveals what goes on behind the scenes of Foundry Group, how to raise a fund, and the importance of having the right partners. We conclude with a discussion on becoming a successful entrepreneur.

  • How to become a Digital Maker with Chris Anderson, 3DRobotics

    Jan 09 2013

    In this interview, Chris Anderson explains the makers movement and reveals the importance of building a community. He also outlines the easiest way to get started and the challenges of manufacturing.

  • Understanding Good Design with Don Norman, NN/g

    Dec 17 2012

    In this interview, Don Norman explains the importance of designing for the right audience, the role of the generalist and the specialist. He also reveals what makes good product design and why you should ask the stupid questions.

  • Thinking Prolifically with Alex Bogusky, CP+B

    Sep 19 2012

    In this interview, Alex Bogusky explains why brands need to be more honest and why you should not play by the rules. He outlines the creative process at CP+B and the essentials to being a successful creative.

  • Creating Diversity Today with Dan Wieden, W+K

    Sep 10 2012

    In this Interview, Dan Wieden explains the importance of cultural diversity in advertising, and how this ensures relevant communication. He also reveals how to attract the right talent and create a successful culture.

  • Value Added Advertising with David Droga, Droga5

    Aug 24 2012

    In this interview, David Drogra tells us why the first few years of your career are vital. He talks about leadership, the importance of real insights and what separates New York from London. He also argues that creatives have a responsibility to do good.

  • Becoming a Creative Director with Flo Heiss, Dare

    Apr 28 2012

    In this interview, Flo Heiss explains how creatives in advertising can rise to the top to become creative directors. He reveals what makes a good creative director and why the environment is so important.

  • Coming up with Ideas with Luke Sullivan, Author

    Apr 27 2012

    In this Interview, Luke Sullivan explains why creatives should leverage cultural tensions. He outlines the difference between big ideas and long ideas, and why being naughty is a catalyst for generating original ideas.

  • Why Failure is Only Feedback with Alex Tew, Calm

    Apr 22 2012

    In this interview, Alex Tew talks about his failures, what he has learnt and why you should never give up. He also reveals how to create something viral and how to go about launching your own startup.

  • The Psychology of Business with Rory Sutherland, Ogilvy

    Mar 12 2012

    In this interview, Rory Sutherland explains that in order for businesses to succeed today they need to adopt the latest research in decision making. He also talks about the of psychology of pricing, creating value and brand reputation.

  • A Guide to Good Copywriting with David Abbott, AMV

    Mar 11 2012

    In this interview, David Abbott shares what he learnt from David Ogilvy and Bill Bernbach. He explains what makes a good copywriter, he reveals his writing process and what he looks for in creatives.

  • How to Build a Successful Blog with Brian Clark, Copyblogger

    Feb 21 2012

    In this interview, Brian Clark explains viable business models for bloggers, why being first and guest blogging is crucial. He also reveals his strategy if he had to start again, as a nobody.

  • Building for the Mac with Austin Sarner, Jelly

    Feb 07 2012

    In this interview, Austin Sarner explains how to market your app and why developers need to have a good eye for design. He also outlines the benefits of working alongside other great developers.

  • Launching your Design Career with Stefan Sagmeister, Sagmeister

    Jan 21 2012

    In this interview, Stefan Sagmeister explains how to launch your design career and run your own design company. He also outlines the benefits of taking sabbaticals and how to plan them.

  • How to Sell your Startup with Michael Birch, Monkey Inferno

    Jan 15 2012

    In this interview, Michael Birch reveals what happens when you sell your startup and the things to avoid. He talks about dealing with lawyers, the valuation process and what he has learnt from Bebo.

  • Leveraging Social Media with Tamar Weinberg, Techipedia

    Dec 25 2011

    In this interview, Tamar Weinberg explains why building relationships offline is a guaranteed way to ensure your social media efforts are not wasted. She also breaks down the best ways to use Twitter and Facebook for your startup.

  • How to be Productive with David Allen, Author

    Dec 23 2011

    In this interview, David Allen explains how entrepreneurs can be in control, why planning and having an overall purpose is key to generating productive outcomes.

  • Building a Publication with Vitaly Friedman, Smashing Magazine

    Dec 22 2011

    In this interview, Vitaly Friedman reveals what goes on behind the Smashing Magazine walls. He gives advice for those that want to accomplish similar things and why consistency and producing quality content is the key to achieving growth.

  • Becoming a Better Designer with Daniel Burka, Google Ventures

    Dec 22 2011

    In this interview, Daniel Burka outlines the design process of Milk's new app Oink and how they went about testing it's potential. In the second half he explains what a designer can do to excel and improve.

  • Learning to be a Craftsman with Jim McKelvey, Square

    Dec 13 2011

    In this interview, Jim McKelvey reveals why prototyping your own idea is essential to acquiring an understanding and making progress. He also explains that solving a real problem should be the only basis for starting a company and why searching for talented people is an invaluable endeavour.

  • Focusing on Industry Waves with Mike Maples, Floodgate

    Dec 11 2011

    In this interview, Mike Maples explains why only a few select ideas are worth pursuing. He reveals what he personally looks for in a startup and why founders should focus on spotting waves.

  • Getting into the Startup Game with Brian Wong, Kiip

    Dec 09 2011

    In this interview, Brian Wong explains where young founders typically go wrong and why working for a startup early on is a great way to learn about the game. He sheds light on what it really means to build relationships and how to be persistent without being annoying.

  • Developing a Community with Jeff Lawson, Twilio

    Dec 07 2011

    In this interview, Jeff Lawson explains how he built a community around developers and why the demo is the most powerful asset for a startup. He also reveals the mindset of the purchasing developer and how to create a good API.

  • Designing Mobile First with Luke Wroblewski, Input Factory

    Nov 24 2011

    In this interview, Luke Wroblewski explains that startups need to take more advantage of mobile. He outlines that starting small and streamlining is a great way to learn mobile design. At the end we touch on the key points from his latest book.

  • Creating a Lasting Startup with Chris Wanstrath, GitHub

    Nov 13 2011

    In this interview, Chris Wanstrath reveals why he is focused on creating a great working environment and why founders need to let go when growing a startup. He also explains how he hires, fires and what makes a great product.

  • Hiring and Building Value with Hiten Shah, Kissmetrics

    Nov 07 2011

    In this interview, Hiten Shah shares how he built a technical product without being a developer. He shares why open communication and setting milestones are essential. Finally, Hiten reveals why customer development and finding the value is a prerequisite.

  • Designing Simple Interfaces with Oliver Reichenstein, iA

    Nov 05 2011

    In this interview, Oliver Reichenstein explains the importance of keeping interfaces simple and why current websites are complicated. He outlines the pitfalls of research and why it's a good starting point to understand user expectations.

  • Drafting your Startup Designs with Ryan Freitas, About.me

    Nov 04 2011

    In this interview, Ryan Freitas reveals how to conceptualize and draft your startup idea on paper. He explains why it's crucial to design with elegance and what you can do to improve your design sensibility.

  • How to get a Mentor with David Cohen, TechStars

    Oct 17 2011

    In this interview, David Cohen explains how founders can get a mentor for their startup and why mentors play a role in building credibility. He also gives advice for being a good mentee and how to identify great mentors.

  • Pitching your Startup with Om Malik, GigaOM

    Oct 16 2011

    In this interview, Om Malik reveals where most founders go wrong when pitching their startup to publications and what he looks for in startup founders. He also shares what he has learnt from founding GigaOM.

  • Why Startups Succeed with Max Marmer, Startup Genome

    Oct 15 2011

    In this interview, Max Marmer explains why the successful startups pivot at least once and why different markets and products require different types of founders. He also outlines why premature scaling and monetizing too early is a path to startup failure.

  • Lessons from the Rich with Philip Beresford, Sunday Times

    Oct 07 2011

    In this interview, Philip Beresford shares what he has learnt from studying the rich. He also explains why few billionaires are created in the UK and why the UK desperately needs to create global businesses.

  • How to Create More Creators with Seth Godin, Author

    Sep 23 2011

    In this interview, Seth Godin explains how to build your tribe, become a master at your craft, and why having guts ensures success. He also reveals why people are afraid and why the fearful voice in your head serves as valuable source of direction.

  • Why Copy is Design with Jason Fried, Basecamp

    Sep 12 2011

    In this interview, Jason Fried reveals why good copywriting needs to be a startups first priority. He explains how to craft effective headlines and why building an audience through writing is a good way to grow a business. Jason also shares how 37signals test their designs.

  • Effective SEO Strategies with Rand Fishkin, SEOmoz

    Aug 28 2011

    In this interview, Rand Fishkin reveals how to rank well on Google, where the leverage is and why producing great content is the foundation for good SEO. He also illustrates how to get users to link to your site and the proper way to beat your competitors in SEO.

  • Starting in San Francisco with Andy McLoughlin, Huddle

    Aug 27 2011

    In this interview, Andy Mcloughlin walks us through the necessary steps to establish your business in San Francisco. We explore incorporating, employee costs and office space. He then reveals how to manage at a distance if you have offices elsewhere.

  • How to Launch a Global Agency with John Hegarty, BBH

    Aug 21 2011

    In this interview, John Hegarty outlines the art of launching a global agency and how to build something from nothing. He also reveals why most people fail. At the end he explains that beliefs and having a distinct culture are the pillars that build a successful company.

  • How to Acquire Users with Sean Ellis, Qualaroo

    Aug 20 2011

    In this interview, Sean Ellis reveals why focusing on customer acquisition too early is a bad thing. He gives tips on how to improve conversion and what tools he uses when testing. In the second half he explains what made Dropbox successful.

  • Typography in Business with Erik Spiekermann, FontShop

    Aug 11 2011

    In this interview, Erik Spiekermann explains why being consistent with type is crucial. He then goes on to outline why you should avoid being too specific or personal. He also touches on the concept of achieving contrast in type.

  • Making it Responsive with Ethan Marcotte, Editorially

    Aug 10 2011

    In this interview, Ethan Marcottee explains responsive web design. He also takes us through his own process to building a responsive site which includes applying media queries and designing for the mobile.

  • Moving to San Francisco with Jude Gomila, HeyZap

    Jul 30 2011

    In this interview, Jude Gomilla explains why he left London to establish his startup in the Bay area. He also provides instructions for those that want to follow suit.

  • Creating Female Entrepreneurs with Joanne Wilson, Investor

    Jul 23 2011

    In this interview, Joanne Wilson outlines the challenges facing women in the startup scene and addresses the issue of being a mother and starting your own business at the same time.

  • Good Web Typography with Elliot Jay Stocks, Typekit

    Jul 18 2011

    In this interview, Elliot Jay Stocks explains what he looks for in typefaces and how he evaluates them. He also reveals his favorite fonts and outlines why blindly using CSS techniques are bad.

  • Building your Own Movement with Dale Stephens, UnCollege

    Jul 15 2011

    In this interview, Dale Stephens describes what it was like being part of the Theil Fellowship program, and how to spread a movement by going against the status quo.

  • How to Write Good Sales Copy with John Carlton, Author

    Jul 11 2011

    In this interview, John Carlton illustrates what is needed to write good copy. He also explains how to establish credibility even when you have no track record.

  • Changing the World with Guy Kawasaki, Author

    Jul 10 2011

    In this interview, Guy Kawasaki deciphers the meaning of enchantment, how to go the extra mile and what he looks for in start ups.

  • Conducting Usability Tests with Steve Krug, Author

    Jul 07 2011

    In this interview, Steve Krug explains how to conduct usability tests and why getting user feedback is a recipe for disaster. We also use the Dorm Room Tycoon website as a case study so that you can understand how his mind works.

  • How to Build a Great Business with Will King, King of Shaves

    Jul 05 2011

    In this interview, Will King reveals what it takes to build a great business. He also explains how to get your product in the press and what to do if people say no.

  • The Art and Science of Branding with Wally Olins, Saffron

    Jul 02 2011

    In this interview, Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.

  • How to Break into Advertising with Dave Trott, CST The Gate

    Jun 25 2011

    In this interview, Dave Trott explains the necessary steps to get your foot in advertising and why breaking the rules is important. He also reveals why you should question everything and work things out for yourself.

  • Creating that Special Culture with Robert Richman, Zappos

    Jun 25 2011

    In this interview, Robert Richman walks us through what's needed to create that special company culture and why some cultures are bad. He also reveals what makes the Zappos culture work.

  • Marketing Through Education with Noah Kagan, AppSumo

    Jun 17 2011

    In this interview, Noah Kagan outlines why building relationships through education marketing is key for growing your startup.

  • Steps to Great Product Strategy with Jessica Mah, inDinero

    Jun 16 2011

    In this interview, Jessica Mah explains the best strategies to use when developing a product from scratch and how to plan the development.

  • Bootstrapping your Startup with Ryan Carson, Treehouse

    Jun 10 2011

    In this interview, Ryan Carson takes us behind the scenes and shows us how we can successfully run a web start up on a low budget. We also touch on how to market your web app for free.

  • Being Customer Driven with Steve Blank, Author

    May 31 2011

    In this interview, Steve Blank illustrates how startups can easily apply the customer development model. He also explains why startups not only need to create value but get attention.

  • How to Communicate with Andrew Warner, Mixergy

    May 30 2011

    In this interview, Andrew Warner explains step by step how you can be more persuasive and what is needed to get a yes from people, even if you are unknown.

  • Getting Lean the Correct Way with Eric Ries, Author

    May 18 2011

    In this interview, Eric Ries explains why being small is the perfect opportunity to learn as much as you can about your market and customers. He reveals the best way to apply the lean methodology and what things to avoid when talking to customers.

  • Building a Company that Matters with Robert Brunner, Ammunition

    May 15 2011

    In this interview, Robert Brunner explains the reason why great design will make people love your company, and for a business to thrive you need to matter.

  • How to Create the Perfect Pitch with Jon Steel, WPP

    May 11 2011

    In this interview, Jon Steel breaks down the whole pitching process and what things should be avoided at all costs when preparing. We also talk about distractions and working in teams.

  • Becoming a Top Designer with Tim Van Damme, Instagram

    Apr 18 2011

    In this interview, Tim Van Damme gives real advice on what it takes to be a good a designer and freelancer. He also explains why being lazy is good.

  • Developing on the Mac Platform with Nick Paulson, CloudApp

    Apr 17 2011

    In this interview, Nick Paulson reveals how he started learning development on the Mac and what's needed to be a good application developer.

  • Business Model Generation with Alex Osterwalder, Author

    Apr 02 2011

    In this interview, Alexander Osterwalder illustrates the importance of visually devising business models and why business plans are a waste of time.

  • Mastering Web Experiences with Andy Budd, Clearleft

    Apr 01 2011

    In this interview, Andy Budd tells us the best practices to employ when building your site for your target audience, and what is needed to make your designs have a lasting impression.

  • Running a Successful Company with David H. Hansson, Basecamp

    Mar 31 2011

    In this interview, David Heinemeier Hansson reveals how he manages things on daily basis, why you should say no to most things, and how to go about running a successful company. He also emphasises the importance of focusing on things that don’t change.