Podcast

Marketing Over Coffee Marketing Podcast

At the Intersection of Marketing and Technology

Episodes

  • Now With More Mansplaining!

    Feb 15 2019

    In this Marketing Over Coffee: Learn about AI, Pink Tax, Mansplaining, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn AI for Marketers 2nd Edition How do you know when you’ve hit digital transformation? Chris at THINK 8:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and ...more

  • Questions with Samuel Monnie

    Feb 05 2019

    In this Marketing Over Coffee: Learn about Creating Better Corporate Resources, Effective Rollouts, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Digital Transformation – it’s not just a buzzword Campbell Brand Impact Leading with Questions Warren Berger – A More Beautiful Question 9:29 We are giving away ahre...more

  • The Marketing Over Coffee Playbook! Buy Now!

    Jan 25 2019

    In this Marketing Over Coffee: Learn about The Marketing Over Coffee Playbook, What’s In It, Why You Have Got To Get One, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Right after talking branding last week – Gilette ad 5:33 We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgove...more

  • Jocelyn Brown on Branding and Return on Intent

    Jan 18 2019

    In this Marketing Over Coffee: Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! The Marketing Over Coffee Playbook NOW AVAILABLE Link to Stack and Flow Interview It’s not about ROI – Return on Intent 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million use...more

  • Now with Less Resolutions!

    Jan 11 2019

    In this Marketing Over Coffee: Learn about our Holiday Loot, Drones, Data Breaches, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Holiday Gear: Razor Kio Camera with Ring Light, Sennheiser HD-6XX from Massdrop 2019 Predictions from Trust Insights – Instagram is on fire, Influencers still on the rise 7:51 We are giving away ahrefs accounts to one listener this week! This week’s winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoff...more

  • Tim Soulo on Better Search Marketing

    Jan 04 2019

    In this Marketing Over Coffee: Learn about SEO, ahrefs, Backlinking and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! From the days of TemplateMonster in Mykolaiv, all the way to Singapore! The ahrefs YouTube channel 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title ...more

  • Holiday Scrooge Special!

    Dec 14 2018

    In this Marketing Over Coffee: Learn about 5G, WP5, Magnetic Planar, Scooters, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Tom’s Guide with a great article on 5G 5G to cut the cable and make AR possible Facebook adds Search Results to inventory Amazon Paper Toy Catalog 7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, con...more

  • Steve Woodruff on Clarity Wins

    Dec 07 2018

    In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects....more

  • Live from FUSE Digital Marketing Philadelphia

    Nov 30 2018

    Live from FUSE Digital Marketing Philadelphia In this Marketing Over Coffee: Learn about VIP Events, Prescriptive Marketing, James Patterson, CDPs and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Samuel Monie Shout Out! 2019 Predictions DRIVEN BY DATA Taylor Swift changes record labels 6:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user ...more

  • Seth Godin – This Is Marketing

    Nov 15 2018

    In this Marketing Over Coffee: Learn about Marketing, Empathy, Status and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Seth Godin is back with This Is Marketing Links to past Seth Interviews – The Purple Cow Stampede!! Marketers make change happen Everything is marketing Trust is even more important than permission – most marketers are burning trust like they are at a bonfire. Getting thrown out of the DMA 6:30 SnapEngage is a dedicat...more

  • Fearing Taylor Swift

    Nov 09 2018

    In this Marketing Over Coffee: Learn about Singles Day, Privacy, Offending People Who Aren’t Your Customers and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Grab coffee with us at MarketingProfs B2B San Francisco – Talking Predictive, Gift for Listeners Singles Day Amazon Free Holiday Shipping Google Adwords 4 targets (so much for incognito mode) Even if you hide, everyone around you fills in the gaps 8:21 LinkedIn Marketing Solutions ...more

  • Ron Ploof on The Proverb Effect

    Nov 02 2018

    In this Marketing Over Coffee: Learn about Slogans, Metaphor the Power of Proverbs, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The Story How Pitch Deck Read This First – The Social Media Guide Griddlecakes Radio The New Book – The Proverb Effect Breaking storytelling down to the component pieces Adding an interesting story that includes linguistics The second business fable, following up The Edison Effect Gunning Fog Grade Analysis ...more

  • Now with More Dark Mode!

    Oct 26 2018

    In this Marketing Over Coffee: Learn about 2019 Planning, List Cleaning ad Dark Mode and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Planning for 2019 – How’s your analytics? Your Data? Hey! We need 3,000 leads! Facebook Attribution 3:55 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapE...more

  • Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

    Oct 19 2018

    In this Marketing Over Coffee: Learn about Measuring Advertising, Marketing Journal, Healthcare, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business Measuring the impact of Healthcare advertising Is advertising health inurance to seniors predatory? 07:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It...more

  • The Week To Empty The Septic Tank

    Oct 12 2018

    In this Marketing Over Coffee: Learn about Managing Duplicate Content, Foldable Phones, VR and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Facebook Data Breach – nobody cares Using social mining tools on political issues 04:47 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you c...more

  • Jay Baer and Daniel Lemin on Talk Triggers!

    Oct 05 2018

    In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility, Hug Your Haters Daniel: Manipurated! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the Doubletree Cookie – Spending money to do original research to verify Cheesecake Factory and the Massive Menu 6:52 SnapEngage is a dedicated enterprise chat so...more

  • Your Private Cloud

    Sep 21 2018

    In this Marketing Over Coffee: Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Watson Studio gets a desktop edition IBM – Cloud Private for Data Specific data is not helping machine learning OSSIC headphone kickstarter swindle @NickChurick uses ahrefs to market ahrefs and still wants to win 7:38 We are giving away ahrefs accounts to one listener this week! This week̵...more

  • No Offense to Hot Dog Vendors

    Sep 12 2018

    In this Marketing Over Coffee: Learn about Facebook Trustworthiness, Data Mining, Robokiller and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Facebook tools for mobile 1st video ads Facebook Creator Studio Facebook "Trustworthy" Score AI Update – Data Mining (Links to 4 past AI episodes) Data Mining – Distilling text down to vectors 7:03 We are giving away ahrefs accounts to one listener this week! This week’s winner is K...more

  • Healey Cypher – Beyond the Valley of Death

    Aug 31 2018

    In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo tells us the rest of the story! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Just how sexy are kiosks anyway? The Endless Aisle Kiosk Moving all ecommerce to HTML, CSS and JavaScript 5:35 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’...more

  • Healey Cypher Through the Valley of Death

    Aug 24 2018

    In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo brings us up to date on retail! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs What’s happened since Oak Labs? The rise of public computing Hitting the Valley of Death 10:25 We are giving away ahrefs accounts to one listener this week! This week’s winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered ...more

  • It’s Show Season!

    Aug 16 2018

    In this Marketing Over Coffee: Learn about B2B Facebook Targeting, Women’s Footwear Trends, WP Gutenberg and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins Professional Targeting on Facebook In spite of pushing video, images rule on Facebook WP Gutenberg and reuseable blocks 4:36 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kelsey T...more

  • Talking esports with Angela Natividad!

    Aug 10 2018

    In this Marketing Over Coffee: Learn about the past, present and future of esports! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Hurrah – the esports gaming agency The average gamer is not a 15 year old boy in the basement The South Korean Epicenter Public sector esports incubators Fortnight dedicating $100M to prize purses Blizzard talking Overwatch at Cannes – the trifecta of Celebrity/Game/Arena Traditional vs. Disruptive esports Overwatch ...more

  • Google Marketing Platform, Quantum Computing and The Last Blockbuster!

    Aug 03 2018

    In this Marketing Over Coffee: Learn about Augmentation Queries, Data Blending, All the Shows, and more! Direct Link to File Image creative commons from Christopher Bowns on Flickr Brought to you by our sponsors: ahrefs and MarketingProfs Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA. Bill Slawski on Augmentation Queries 4:24 We are giving away ahrefs accounts to one listener this week! This week’s winner Dad of Divas (@dadofdivas)! Tweet to @...more

  • Jason Keath Awakens!

    Jul 27 2018

    In this Marketing Over Coffee: Learn about the state of social media and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014) Working in Social Media is like riding a pony through a bouncy castle The 7 year archive The challenge securing twitter 7:25 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Tammy Duggan-Herd! Tweet to @ah...more

  • Licensed to Post

    Jul 18 2018

    In this Marketing Over Coffee: Learn about Voters, IGTV, esports fitness tips and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Why people don’t vote data analysis Social Media Graphic Size John gets Facebook Political Ad Certification California “GDPR Lite” 9:29 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Colin Finkle from BrandMarketingBlog! Tweet to @ahrefs and @mktgovercoffee to enter th...more

  • The Sound of Julian Treasure: Audio and Branding

    Jul 09 2018

    In this Marketing Over Coffee: Author Julian Treasure talks sound, listening and being heard Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs The book is How To Be Heard Link to his TED Talks The 4 effects of sound on human beings Starting with music, headphones and vinyl Protecting your hearing by getting the best headphones you can afford Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe t...more

  • Encore with Guest Ann Handley!

    Jun 29 2018

    In this Marketing Over Coffee: Encore from the archives – Live with Ann Handley, author of Everyone Writes and Content Rules at Inbound! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we’ve got a s...more

  • Marketing Over Burgers

    Jun 22 2018

    In this Marketing Over Coffee: Learn about the end of rogue lists, pancakes, Spectacle and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IHOP Gets the Buzz @RachaelRoyds calls the Dundee trend Facebook requiring proof of consent when uploading lists, publish_actions continues until August 1 When your Consent Management Platform (CMP) gets hacked 6:18 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It&...more

  • Beyond the Customer Journey with Nicolas Capuono of Adore Me

    Jun 15 2018

    In this Marketing Over Coffee: Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove The amazing rise of Adore Me from 1 – 100 Million Our last Retail Interview with Healey Cypher Disrupting by offering a wider array of products, better service and free cxchange The progression from Catch All to Customer Journey to Customer Behavior 6:20 LinkedIn Marketing Solutions is h...more

  • Hacking the Big Events, and Cheese

    Jun 06 2018

    In this Marketing Over Coffee: Learn about Microsoft GitHub Acquisition, WWDC, Cheese of the Week and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Photo of Lanesboro’s Cheese House from CardCow.com MSFT acquires GitHub Trending Leaving Facebook – Facebook Device Partnerships GDPR roll out does not result in armageddon WWDC – iOS12, CarPlay to support Waze, tvOS12 previous purchases up to 4k, Charter Spectrum – live channels without ca...more

  • 8 Million Facebook Posts

    May 25 2018

    In this Marketing Over Coffee: Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Google.io – Google Assistant Software Kit (ASK), AR Layer for Google Maps Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions 4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find ove...more

  • Crushing Frames with Oren Klaff, Author of Pitch Anything

    May 18 2018

    In this Marketing Over Coffee: Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Must listen audiobook – Pitch Anything Dealing with cognitive load in a keynote Using the narrative to generate interest All about The Frames 14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and gener...more

  • We Got The Gear

    May 11 2018

    In this Marketing Over Coffee: Learn about Auto-Detect Funnels, Our Favorite Gear, Keywordless Ads and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Our Audio Woes Marketo buys Bizible – Hear more from Chris Mann F8 Auto-detect funnels, Facebook Dating, new sentiment and language analysis to reduce bullying, Oculus go at $199 Cambridge Analytica shutting down "mounting legal fees and loss of clients" 7:11 LinkedIn Marketing Solutions is ...more

  • Brand Now and the Wrath of Nick Westergaard

    May 04 2018

    In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy – hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy – The Imaginary Branding Checklist Trunk Cl...more

  • Lost and Founder by Rand Fishkin

    Apr 27 2018

    In this Marketing Over Coffee: Learn about Startup Life, Moz, Sparktoro and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro Going from $5M to $45M Working with Brad Feld and Jerry Colonna “When you’re in debt to the truth, the interest rate sucks” 9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate l...more

  • Heavy Inside Baseball This Week

    Apr 20 2018

    In this Marketing Over Coffee: Learn about GDPR, LinkedIn Shares, The Return of RSS and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IT’S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms – no pixel sharing, no sharing results Google flushing data – the return to darkness LinkedIn share data White Paper 6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads....more

  • Mothers, Mechanics and Missionaries

    Apr 12 2018

    In this Marketing Over Coffee: Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the “Ta-Da!” Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness an...more

  • Nobody Understands Quantum Computing

    Apr 06 2018

    In this Marketing Over Coffee: Learn about Watson Studio, What’s Up with Facebook, The Martech Salary Survey and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 – The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How IoT and Blockchain are coming together 7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and ge...more

  • When Cultures Collide! with Michael Gates

    Mar 23 2018

    In this Marketing Over Coffee: Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Michael Gates is the Vice Chairman of Richard Lewis Communications CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!) The hazards of negotiating in Finland Personal cultural profiles vs. National cultural profiles ActiveCampaign is marketing automation that’s powerful and ...more

  • Trust Insights Begins!

    Mar 16 2018

    In this Marketing Over Coffee: Learn about Chris’ New Thing, SXSW, Google Analytics Goal Details and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Chris’ new thing: Trust Insights – w Katie Lioy Getting to the 90% of data that’s buried in virtual file cabinets IBM Watson Explorer SXSW ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connection...more

  • Penn Live in Vegas

    Mar 09 2018

    In this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up – The Mass Market Has Arrived, and there’s more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets – are they better? ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to c...more

  • GDPR vs. Cobra Kai

    Mar 02 2018

    In this Marketing Over Coffee: Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance Prepping WordPress for GDPR Snapchat API open for more programmatic – The Billion Dollar Tweet ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sal...more

  • Strategies for Local SEO with Joy Hawkins

    Feb 23 2018

    In this Marketing Over Coffee: Learn about Local Search, Local Paid, Getting Yelp Right and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. The original article on Google filtering local results Why you should always...more

  • Dundee and Deep Fakes

    Feb 16 2018

    In this Marketing Over Coffee: Learn about Big Game Ads, Fake Videos, Cars in Space and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi The Super Bowl – Tide Clean War Room! 15M in ads, 167k Promoted tweets There is no Dundee Movie Lady Doritos Top Marketing Skills for 2018 ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketi...more

  • Cutting Edge Sales with Trish Bertuzzi and Greg Poirier

    Feb 08 2018

    In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Trish – President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook Greg – President of CloudKettle Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo BANT Showdown Using data enrichment to improve the odds “Dude, you’re BANTing me.” ...more

  • The Facebook Money Machine

    Jan 26 2018

    In this Marketing Over Coffee: Learn about The New FB Feed, Screened Smart Speakers, Containers and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi CES – Amazon Echo Spot and the arrival of the screened smart assistant Facebook feed encouraging more "personal connections" Insanity in the crypto space, is the age of the soft landing coming? ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, S...more

  • TED Level Presentations with Tamsen Webster

    Jan 19 2018

    In this Marketing Over Coffee: In this episode we talk presentation skills with Tamsen Webster Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views. Helping People Spread Ideas Content and the curse of knowledge Who’s it for? What do I want them to know? What do I want them to do? The difference between telling and imp...more

  • We Predict the Instant Pot is Going to Be Huge

    Jan 11 2018

    In this Marketing Over Coffee: Learn about AI as Co-Creator, 2018 Predictions, Prezi and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi 2018 Predictions – More volitile? Is a soft landing possible? Interesting Politics The 5: Search = AI, Social = Paid, Public Relations = level, Content = exploding, Advertising = AI ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and th...more

  • Changing How You See Passwords

    Dec 22 2017

    In this Marketing Over Coffee: In this episode Brent Heeringa, CEO and co-founder of Valt talks about next generation multi-factor authentication Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Where did Valt come from? Using images to remember a master password Recognition memory with images and the dual encoding theory StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With St...more

  • Training a Machine to Train a Machine

    Dec 15 2017

    In this Marketing Over Coffee: Learn about Topic Modeling, Training AI, Tracking Reach and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The 3 Solutions for Topic Modeling StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to you...more

  • Branding Yourself

    Dec 08 2017

    In this Marketing Over Coffee: In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech) Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 3rd printing, written with Kyle Lacy, on the QUE imprint The Personas – Influencer, Climber, Neoph...more

  • Now with More Inverted Unicorns!

    Dec 01 2017

    In this Marketing Over Coffee: Learn about Black Friday, Gmail Add-Ons, Harry Potter and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Curious Case of Chris’ Holiday Sale! Cards Against Humanity Black Friday Promo How about Unsubscribe Saturday? John buys a vacuum cleaner and Chris gets some cheap headphones Gmail Add-ons like Asana and Trello AI Powered SEO MOZ SEO Competitor Analysis Reddit Redesign McDonald’s missed tweet, sp...more

  • Dreamforce, Hardware and Influencers

    Nov 17 2017

    In this Marketing Over Coffee: Learn about Salesforce and Google, Twitter updates, iPhone X and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Dreamforce – Salesforce and Google Analytics 360 (analysis)! Get Chris’ secret file!! (sign up for the newsletter) Twitter to 280 and $99 promoted accounts Snap earnings down StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisi...more

  • David Beisel of NextView Ventures

    Nov 10 2017

    In this Marketing Over Coffee: David Beisel of NextView Ventures talks about their third fund and its focus on The Everyday Economy Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Masthead, Venrock, NextView Ventures First WebInno, which is now Boston Innovators Group The thematic focus of the Third Fund StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine...more

  • Now with More Humor and Matrix!

    Nov 03 2017

    In this Marketing Over Coffee: Learn about Your Virtual Office, How We Got Ripped Off Curing Diarrhea, AI for Marketers and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Chris’ road trip and talking predictive analytics New book from Chris!! AI for Marketers Boomerang Mail Every single cognitive bias StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’...more

  • Christopher Lochhead on Play Bigger, and Legends and Losers

    Oct 26 2017

    In this Marketing Over Coffee: Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Meeting at DCI Play Bigger – How Pirates, Dreamers and Innovators Create and Dominate Markets Category Kings are the new dynamic – It’s not about winning existing market share ...more

  • Now with More Animojis!

    Oct 13 2017

    In this Marketing Over Coffee: Learn about Next Gen Phones, Facebook Targeting, Content Repurposing, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Who’s pre-ordering the iPhone X? IKEA VR app New Google Pixel 2 Facebook targeting woes, Snooze is here! Bonfire Video Chat Test in Denmark FreeConferenceCall.com on hold music StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acq...more

  • Special Interview with David Steinberger of comiXology

    Oct 05 2017

    In this Marketing Over Coffee: comiXology CEO and co-founder David Steinberger talks about the state of comics, subscription services, and getting the world hooked. Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Kindle Cast Interview with David Steinberger The Secret Origin! Pull list for NYU Stern Business Plan Competition StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in...more

  • HQ2 and Tales of the Golden Cookbook

    Sep 27 2017

    In this Marketing Over Coffee: Learn about Amazon HQ2, Support Vector Machines, Golden Cookbooks, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris’ 3 Google Takeaways: Analytics – Data Studio – Optimize Amazon to lower prices at Whole Foods This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent ...more

  • Elizabeth Barrutia of BARU

    Sep 18 2017

    In this Marketing Over Coffee: Learn more about an Executive and Agency that works in multi-cultural marketing in both the entertainment and food and beverage verticals, among others. Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising.   So where...more

  • Naked Shopping and the Holy Trifecta

    Sep 08 2017

    In this Marketing Over Coffee: Learn about CX, Einstein Vision, Twitter Bot Stacks and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris on CX and its lack of integration 2017 Retail Meltdown – Part 2 – Future of Retail and Microsoft Congnitive AI – Amazon Go Store This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time...more

  • Jonathan Pellegrin on The Art of Selling the Family Business

    Sep 01 2017

    In this Marketing Over Coffee: Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Step one – not getting squeezed out of your own deal What happened to Jonathan after his deal? What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth" Why the gap between initial offer and final purchase cost? This episode is brough...more

  • Twenty-Five Score

    Aug 25 2017

    In this Marketing Over Coffee: Learn about Biased Machine Learning, Sharing GA Reports, Amazon Smile, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Unconscious Bias in Machine Learning Google Ad Blocker for Chrome? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to you...more

  • Special Interview with Mike Damphousse

    Aug 18 2017

    In this Marketing Over Coffee: Mike talks Category Design, GreenLeads, and he’s on a boat! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Our guest today is Mike Damphousse – he is the secret weapon. Air BnB stands for Bed & Boat Starting as the Engineer that can do demos Leading Pangea Infoteria IPO on the Tokyo Stock Exchange Green Leads goes Global This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s la...more

  • Frog Boiling

    Aug 11 2017

    In this Marketing Over Coffee: Learn About Taking Back Free Services, Link Building, Retargeting, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Can a decade of digital culture vanish? Yes, unless people start to realize that you do need to pay for some stuff. Google Search Console – Video – Tracking high value returing visitors This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers ...more

  • Renew Your Domains

    Aug 04 2017

    In this Marketing Over Coffee: Learn About Machine Learning and Business Strategy, Bots, Google Glass 2 and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt How do you dig out after coming back from vacation? Machine Learning in Business Strategy Marketo Domain Renewal, Dharmesh scores the newsjack. This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide re...more

  • 10 Billion Data Points and AI Creativity with Vitaly Pecherskiy

    Jul 28 2017

    In this Marketing Over Coffee: Learn about Applying Machine Learning Real Time, Serving Customers and Questioning Our Humanity Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Vitaly Pecherskiy is Co-Founder and COO of Stack Adapt Started out with AdParlor The browsing behavior of over 600 million people – seeing what influences them pre-purchase 10 Billion Data Points Every Day, how are they different from a Demand Side Platform (DSP)? Questions to test your sa...more

  • Seth Godin – The Complete 2017 Marketing Over Coffee Recording

    Jul 21 2017

    In this Marketing Over Coffee: The latest from Seth Godin! His New Marketing Seminar, What Makes Him Angry, and an Audiophile Update Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt The Marketing Seminar – Reinventing Education How it differs from Alt-MBA Marketing with people, not at them This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time ta...more

  • GDPR, Massive Fines, and Drone Hives

    Jul 13 2017

    In this Marketing Over Coffee: Learn About GDPR, Google Optimize, Drone Hives and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt IBM in Germany, Machine Learning, Governance and Hybrid Cloud GDPR is Everywhere – Chris talks with John Bowman 2B EU Fine for anti-trust 3 part series on Google Optimize This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to pro...more

  • Geoffrey Moore – From the Chasm to Zone to Win

    Jun 30 2017

    In this Marketing Over Coffee: A Special Interview with Geoffrey Moore, author of Zone to Win and Crossing the Chasm Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine Starting at Crossing the Chasm – Over 1 Million Copies, 27 years! Early days with Regis McKenna Finding use cases that let you cross the chasm Inside the Tornado – the chasm in reverse Zone Management – Crossing the Chas...more

  • 10 Billion Euros

    Jun 23 2017

    In this Marketing Over Coffee: Learn About Ad Tracking, GDPR, Showjacking and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! WWDC – 24 hour window on intelligent tracking and HomePod GDPR coming soon to stomp on tracking Mass says "That’s not a cookie, it’s brick and mortar" StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. W...more

  • The Future of Retail with Healey Cypher

    Jun 12 2017

    In this Marketing Over Coffee: A Special Interview with Healey Cypher of Oak Labs Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Thanks to Criteo for setting us up at the Ecommerce Media Forum NYC 2017 The Beautiful Future of Retail The Oak Labs Changing Room Interactive Mirror Mapping Retail Shopping to the Online Shopping Experience StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in ...more

  • Sharpies. MoC Sharpies.

    Jun 02 2017

    In this Marketing Over Coffee: Learn About tons of Google Stuff, IBM Node Red, JSON-LD and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! MarTech 2017 – Massive influx of companies, transition from Marketing Automation to ABM, to Marketing Ops IBM Vision – Watson GRC, IBM Node Red Google Marketing Next and Google I/O Google Lens visual search engine StackAdapt is a digital advertising platform that lets you run native, video, and display campa...more

  • Return of Jason Keath!

    May 23 2017

    In this Marketing Over Coffee: Jason Keath of Social Fresh is back to talk about everything on the cutting edge! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Back with Jason – Link to previous interview Innovation Congress by Social Fresh is July 18-19 in NYC Social Fresh covers tactics – Innovation Congress is looking forward for the next 3-10 years at all the cutting edge technology Working with Jeremy Goldman! The state of Virtual Reality and the a...more

  • Global Sharpies

    May 12 2017

    In this Marketing Over Coffee: Learn About A Big Q1, Twitter Quality Filters, Shipping Pens and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! State of Social Facebook – The company also reported better-than-expected financial results with total revenue for the first quarter hitting $8.03 billion, up 49 percent from $5.39 billion in the first quarter of 2016. Amazon crushes making inroads into India – First Quarter Sales up 23% to $35.7 Billion ...more

  • Sonic Branding, Cannabis and A Place Beyond the Sky!

    May 04 2017

    In this Marketing Over Coffee: A Special Interview with David Meerman Scott Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Creating the Ultimate Office at Home Marketing the Moon – A Place Beyond the Sky Stir Kinetic Standing Desk The Apollo Museum! StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience d...more

  • Yahoo, The Hand of F8 and S-Town!

    Apr 28 2017

    In this Marketing Over Coffee: Learn About What’s Coming Next From Facebook, Bots, SEO, Podcast Demographics and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! The Future of Facebook at F8 – Frame Studio and AR Studio, Messenger 2.0, Graph API, Places SDK Location data finally becoming more valuable for Foursquare The New Face of Google Analytics Yahoo Final Earnings Report Beats the Street, Steve Ballmer’s new project In stream vide...more

  • Talking Branding with Debbie Millman

    Apr 21 2017

    In this Marketing Over Coffee: A Special Interview with Debbie Millman, host of the Design Matters Podcast Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal The Design Matters Origin Story For 20 years, Debbie was the President of the design division at Sterling Brands, where she worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars and the positioning and branding of the No More movement. StackAdapt is a...more

  • Cobbler’s Kids Contest!

    Apr 13 2017

    In this Marketing Over Coffee: Learn About Natural Language Processing, Our Email Saga, and VPNs! Direct Link to File Brought to you by our sponsors: StackAdapt and Toptal! Social Media Marketing World (Using Badges from EventHero) – Snapchat slipping? Facebook attacking Marketing Innovation Summit – AI gives you true 1:1 personalization Google Optimize, Google Mobile First Natural Language Processing StackAdapt is a digital advertising platform that lets you run native, video, ...more

  • The World’s Best Negotiator

    Apr 01 2017

    In this Marketing Over Coffee: We Talk with Master Negotiator Herb Cohen Direct Link to File Brought to you by our sponsors: Templafy and Jamf Herb Cohen has been named "The World’s Best Negotiator", his book "You Can Negotiate Anything" spent 39 weeks on the NYT Best Seller List Starting as a claims adjuster for Allstate and then teaching their negotiation courses. Labor relations at Sears, over to IBM and then teaching at The University of Michigan Negotiation &...more

  • Special Interview with Josh London

    Mar 24 2017

    In this Marketing Over Coffee: Josh London is CMO of IDG, the world’s largest tech media company. Direct Link to File Brought to you by our sponsors: Templafy and Jamf IDG operates some 180 publications (including Computerworld and Macworld), 700 events (including E3),1,000 different website, and 200 mobile apps. Company wide rebranding initiative began March 2016 Integrating a wide array of corporate cultures – Moving from a House of Brands to a Branded House Using Predictive Int...more

  • TEN

    Mar 18 2017

    In this Marketing Over Coffee: Learn About Finding Influencers, Bot Bust and Chris Hanging with Katy Perry Direct Link to File Brought to you by our sponsors: Templafy and Jamf 10 Years of MoC! YouTube drops annotations for End Screens and Cards FFMpeg for Video Editing Finding Influencers Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications....more

  • Lightning Sales Ops

    Mar 11 2017

    In this Marketing Over Coffee: A Special Interview with Matt Bertuzzi, the author of Lightning Sales Ops Direct Link to File Brought to you by our sponsors: Templafy and Jamf Born from Dreamforce Do you start with best practices or build everything custom? Focusing on Rep User Experience #NeverLeads Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred of...more

  • The Professionally Naked

    Mar 03 2017

    In this Marketing Over Coffee: Learn About Facebook Prophet, Marketing Stats and Snapcodes! Direct Link to File Brought to you by our sponsors: Templafy and Jamf Facebook’s Prophet for forecasting Facebook and YouTube Video changes – time watched, not number of views Tracking emotional intent Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred offic...more

  • Don’t Keep Your Day Job

    Feb 24 2017

    In this Marketing Over Coffee: A Special Interview with Cathy Heller! Direct Link to File Brought to you by our sponsors: Templafy and Jamf Cathy Heller is a singer songwriter who sells her music to films and TV shows, and is also an agent to help others do the same She came to us via Tim Street, our source for all things video and entertainment Having a purpose and finding your passion Carol Dweck’s book on Mindset Carving out time to hone your craft Working for free so you can get pai...more

  • Now with More Drip Campaign Stockades!

    Feb 17 2017

    In this Marketing Over Coffee: Learn About Keyword Data, VR, Microsoft Tools and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Uncover keyword level data with Google sheets Social Media Earnings Update, LinkedIn silenced, Snap IPO on the horizon Facebook Media Audit Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity plat...more

  • The 12 Powers of a Marketing Leader

    Feb 10 2017

    In this Marketing Over Coffee: A Special Interview with Thomas Barta and his book The 12 Powers of a Marketing Leader Direct Link to File Brought to you by our sponsors: Templafy and Toptal How do we make marketers more influential? Marketing is all about the future Bridging the trust gap, power gap, and skills gap The 12 Powers Mobilize your Boss – Big Issues, Deliver returns, Work only with the best Mobilize Colleagues – Hit Head and Heart, Walk the Halls, Go First Mobilize Te...more

  • Fake News! Bad Rings! Free Stuff!

    Feb 03 2017

    In this Marketing Over Coffee: Learn About AI for Academic Search, eBooks, Google Data Studio and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Apps Crushing Congress – Democracy.io and Accountable Facebook on Fake news and longer videos Chan-Zuckerberg Initiative acquires AI-powered search engine Meta eBook eXplosion Neyya (formerly Fin) Smart Ring – not available, Nod – now makes a VR controller, Ring Zero – only 3 sizes. Templafy is ...more

  • Creating the Best Super Bowl Ads

    Jan 27 2017

    In this Marketing Over Coffee: A Special Interview with Vinny Warren! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Vinny is Executive Creative Director and Founder of The Escape Pod. His work has been featured in 5 Super Bowls, with Budweiser’s Whassup! campaign earning worldwide recognition as the most awarded beer campaign in history. Where did Wassup? come from? At what point should you be considering a Super Bowl ad? Who should be doing this? How to do ...more

  • We Secure the Bag

    Jan 20 2017

    In this Marketing Over Coffee: Learn About Paid YouTube Comments, Webinar Gear, Dead Email and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Paid YouTube Comments @GregHyer link on listening versus recording and building the Echo Google switches on Pop-Up Penalty Question on the best AMP plugins – check out Yoast and AMP Analytics Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re workin...more

  • Marketing Tune Up!

    Jan 11 2017

    In this Marketing Over Coffee: Learn About How to Start the Year Right, Augmented Reality, Influencers and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal 2017 Tune Up Clean up your email, work on your influencer lists, fix errors, do a responsive check, AMP, Keywords and Topics Chris’ open source tag manager checker 1 million domain names expire Chris Mautic Update Templafy is the easy way to keep the whole company on brand in the documents and content ...more

  • Dongle Double Down

    Dec 23 2016

    In this Marketing Over Coffee: Learn about Google AMP, Oculus, the Latest Gear and more! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks CMO Summit, the pendulum of analytics and attribution Taking Oculus for a test run, Fox Sports App LinkedIn’s Economic Graph, and adding Bing to the mix We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the...more

  • A Special Interview with Marc Goldberg

    Dec 16 2016

    In this Marketing Over Coffee: Learn about Whitelisting, Brand Safety and Advertising in Apps Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Marc is CEO of Trust Metrics, is an advisor at ERA and has been with TechStars and 500 Startups. Prior to Trust Metrics he was SVP of Business Development at About.com The Brand Safety Space – getting from 50 million domains down to the ones you want to buy Whitelisting and Blacklisting The Questions to Ask Your Agency ...more

  • Robot Store

    Dec 09 2016

    In this Marketing Over Coffee: Learn about Amazon Reinvent, the State of Web Design and 2017 Trends! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Amazon AWS and Reinvent: AI, Snowplow, Recognition, Polytext to Speech, and Lex rolled out IBM vs. Google. vs. Amazon Black Friday eCommerce Seven upcoming trends for 2017: Screenless search marketing (nobody listens to number 2) AI Eats the Marketing Facebook is king – Facebook Bot Analytics Rise of the Velvet R...more

  • Generation Creation!

    Dec 02 2016

    In this Marketing Over Coffee: Bill Green, Angela Natividad and Darryl Ohrt stop by to tell us about their book Generation Creation Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks They are all part of AdVerve Angela links: eSports focused agency called Hurrah, AdWeek Where did the book come from? How do creatives dress and how do the sell? If boring bookkeeping meetings are not part of your day because you’re not only the CEO but also front line employee and C...more

  • Christopher Penn on AI Part 2: World of Watson

    Nov 18 2016

    In this Marketing Over Coffee: Chris fills us in on the latest developments in AI from IBM’s World of Watson Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris back from World of Watson Watson Comparing a Human Genome against 200k Journals in 10 minutes Watson learns perfectly from its mistakes We’ve been using Affinio to analyze the MoC audience and this week’s Affinio insight is on World of Watson: we looked into the social stream generated ...more

  • Inbound with Election Results!

    Nov 11 2016

    In this Marketing Over Coffee: Learn about the Election, Hubspot’s Inbound Event and the State of Social! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Failing Models for Polls and Margin of Error Lesson The importance of tuning the model on Stack and Flow State of Social Q3 2016: Twitter’s Fight to Survive John Blue sends link on Macedonia getting paid on political mis-information The exploding marajuana market (and misleading crime statistics) The c...more

  • Seiya Vogt of Bitly on Managing the Lead Flow

    Nov 05 2016

    In this Marketing Over Coffee: Learn about managing millions of visits and tens of thousands of leads Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks The Bitly Enterprise platform – track and engage over all channels and devices. 2B clicks a month across all channels Tracking not only your own content shares but when your content is shared by others Tie into other packages such as Marketo and more. This week’s Affinio insight validates Bitly: Digital Ma...more

  • Talking Podcasts, Video, and VR with Tim Street

    Oct 28 2016

    In this Marketing Over Coffee: Learn about Spectacle, Frame Rates and the Vomitmobile! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Tim Street, Vice President at Authentic, prior to that Vice President of Influence at Podtrac We last talked with him about French Maid TV Last year Tim Connected us with Ted Shilowitz who told us about the future of cinema IAB and the Podcasting Upfronts Cracking the Million a Month Barrier Spectacle before Story We want to thank ...more

  • Dreamforce Show Report!

    Oct 21 2016

    In this Marketing Over Coffee: Sean Zinsmeister reports back from San Francisco! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks What does a Moscone Sold Out look like? Quip was more front and center than Einstein "Where’s the Market Going" versus "What’s Available Today?" We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to...more