Podcast

Marketing Over Coffee Marketing Podcast

At the Intersection of Marketing and Technology

Episodes

  • Now with More Postmaster Tools!

    Oct 18 2019

    In this Marketing Over Coffee: Learn about Postmaster Tools, Cybermonday Signs, Dashboards and more! Direct Link to File Brought to you by our sponsors: Intercom and LinkedIn Google Postmaster tools? It’s Q4 – time to talk CyberMonday! 5:43 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Postmaste...more

  • Talking Sentiment and Bias with Lauren Maffeo

    Oct 11 2019

    In this Marketing Over Coffee: Learn about Sentiment Analysis, Modeling Intent, Ethical Debt and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Associate Principal Advisor at GetApp The five ways sentiment analysis presents itself in software 8:12 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everyt...more

  • PWR Live From New York!

    Oct 04 2019

    In this Marketing Over Coffee: Learn about Social 2020, Attribution, Governance and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Special Guest Katie Robbert! We’re Live From New York During AdWeek! Social 2020 Report TikTok churn? 6:20 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Int...more

  • From the Archives: Seth Godin’s Linchpin

    Sep 27 2019

    In this Marketing Over Coffee: Now with more Seth Godin! We talk about his book: Linchpin Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights What’s Linchpin about? How do entreprenuerial linchpins fit in to large organizations? Who are the artists? Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros. 9:02 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bo...more

  • Special Interview with Lola CEO Mike Volpe!

    Sep 20 2019

    In this Marketing Over Coffee: Learn about the Transition from CMO to CEO, Travel Hacks, the CMO Stack and more! Direct Link to File Brought to you by our sponsors: NetSuite and OmniFocus Stack & Flow Interview with Mike when he was still at Cybereason Mike on MoC when he was CMO of Hubspot The Return of The Marketing Over Coffee Awards!! He is now CEO at Lola The differences between CMO and CEO Jeanne Hopkins joins Mike as CMO! 10:56-12:05 NetSuite by Oracle is the business mana...more

  • Now with More Gender Bias!

    Sep 13 2019

    In this Marketing Over Coffee: Learn about Gender Identity, End of the Like, Death of the DSLR and more! Direct Link to File Brought to you by our sponsors: NetSuite and Intercom Special Guest Katie Robbert! Shoutout to Tiani on our gender bias Working with gender identity and preference CMO Survey 9:21 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to s...more

  • Special Interview with Scott Brinker

    Sep 06 2019

    In this Marketing Over Coffee: Scott Brinker talks with us live from he INBOUND Podcast Studio! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Photo thanks to Josh Davis! Extending Hubspot out to the rest of the customer experience -building the flywheel What’s hot with Hubspot partners? The Hubspot Marketplace What does integrate really mean? The experience can vary widely. 10:45 Intercom will help you give your customers the one thing they’re ...more

  • Kahlil Ashanti on WeShowUp

    Aug 30 2019

    In this Marketing Over Coffee: CEO and Founder of WeShowUp tells us about his new approach to event ticketing and more! Direct Link to File Brought to you by our sponsors: OmniFocus and Intercom Talking with Kahlil Ashanti The man who introduced us – Ron Ploof, check out this past interview on Story Telling WeShowUp.io – Changing the way people go to shows – reserve a seat and pay afterwards Basic Training – Doing a One Man Show 6:21 – 7:41 Accomplish more ever...more

  • Deep Neural Neworks and Warshipping!

    Aug 23 2019

    Tweet In this Marketing Over Coffee: Learn about The Marketing of Tomorrow, Quantum Computing, Warshipping and more! Direct Link to File Brought to you by our sponsors: NetSuite and Intercom Facebook phasing out 3rd party data, Group privacy settings "The Marketing of Tomorrow" Based on our mention of Annheiser Busch as beverage of gaming Jeffrey sent a link to performance beer. Product Hunt – fake apps on the home screen 5:53 Intercom will help you give your customers ...more

  • Oren Klaff on Flip the Script

    Aug 16 2019

    In this Marketing Over Coffee: Learn about Inception, Credibility, Pre-Wiring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and NetSuite Oren Klaff talks to us about his latest book Flip The Script Also check out the fantastic interview on his previous book Pitch Anything Things are bought, they’re not sold Racing in the Daytona 500 9:27 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s...more

  • Five Billion Dollars

    Aug 09 2019

    In this Marketing Over Coffee: Learn about Mind Keyboards, The Power of YouTube, AI Copywriters and more! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus Facebook pile of money, $5B fine, and Typing with Your Mind Chase commits to AI in copywriting trials 5:57 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focu...more

  • Neuromarketing: Making The Subconscious Conscious

    Aug 02 2019

    In this Marketing Over Coffee: Pranav Yadav talks to us about his work at Neuro-Insight! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus Pranav Yadav is the US CEO of Neuro-Insight Neuroscience, Neuromarketing and marketing to the subconscious Getting storytelling and branding together 10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 mill...more

  • Shoptimus Prime!

    Jul 26 2019

    In this Marketing Over Coffee: Learn about Prime Day, Face App BotFarms, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights JW calls tipping point on Amazon Prime Day – 100 Million sold, not so good for little guys, The Best Prime Deal Face App 8:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all busi...more

  • Now with More Super Thinking!

    Jul 19 2019

    In this Marketing Over Coffee: Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus The book is "Super Thinking, The Big Book of Mental Models" Past Traction Interviews with Gabriel and Justin Duck Duck Go Gabriel’s billion views on Quora Lauren brings the stats 8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. ...more

  • Instagram Bad News Goes Viral!

    Jul 12 2019

    In this Marketing Over Coffee: Learn about Venmo Data, Prime Day Google Analytics Bootcamp, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Co-Working in Pittsfield Venmo data set Instagram engagement rates dropping off IG in Chernobyl 8:43 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can ...more

  • Marketing Cannabis

    Jul 04 2019

    In this Marketing Over Coffee: Lisa Buffo teaches us about the challenges unique to the cannabis industry! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights What drove the creation of the Cannabis Marketing Association The problem with compliance Google and Facebook do not accept ads Cannabis Influencers on Instagram 9:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place wh...more

  • Clippy Returns!

    Jun 28 2019

    In this Marketing Over Coffee: Learn about Facebook Libra, AMP Email, Eternal Blue, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Facebook Libra and Calibra digital wallet 68% of Shareholders want Mark Zuckerberg out Instagram engagement rates dropping off 6:44 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place...more

  • Joseph Jaffe on Built to Suck

    Jun 21 2019

    In this Marketing Over Coffee: Learn about the Inevitable Demise of the Corporation… and How to Save It? Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights The Book: Built to Suck Past Interviews: Flip the Funnel, and more Flipping the Funnel HMS Beagle Everyone is in the survival business Embrace your heresy 7:50 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find...more

  • Small Batch Bespoke Copy and Podcast

    Jun 13 2019

    In this Marketing Over Coffee: Learn about AI, Attribution, Facebook Ad Scores, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights IBM AutoAI – Making it easier to apply machine learning Is business less interested in everything being statistically relevant? Tax credits for R&D? 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million ...more

  • Bill Macaitis – Salesforce, Zendesk and Slack

    Jun 03 2019

    In this Marketing Over Coffee: Learn about Bill’s Voyage Through the Cloud! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Check out Bill on LinkedIn All across the Cloud – Salesforce, Zendesk, Slack Starting with gaming – Case’s Ladder to IGN Bringing some B2C to Salesforce.com 8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can ...more

  • Chris, John and just a bit of Ty Pennington

    May 24 2019

    In this Marketing Over Coffee: Learn about Life to the Extreme, Dark Web, Velvet Rope Social, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Chris on the Blue Mic Facebook Pixel Less Effective? Facebook removes inauthentic behavior accounts Darkweb vs. the Velvet Rope 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million use...more

  • Tiffani Bova on Growth IQ

    May 17 2019

    In this Marketing Over Coffee: Learn about the different types of company growth and how to get them! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Growth and Innovation Evangelist at Salesforce.com Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business Intro from Geoffrey Moore The different ways to grow and the 10 paths to growth Course correcting Growthstall 7:15 LinkedIn Marketing Solutions is how B2B Marketers and advertise...more

  • Live from Poland!

    May 10 2019

    In this Marketing Over Coffee: Learn about the future of social, AI bias, analytics for your analytics, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Live from Poland Facebook F8 – The pivot to Private Social – TI Podcast on Private Social 6:02 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business ...more

  • Niche Down!

    May 03 2019

    In this Marketing Over Coffee: Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Prerequisite Listening: Christopher Lochhead on Play Bigger (Part 1) Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE! Niche Down: How to become legendary by being different Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Verve Coffee of Santa...more

  • Now with Less Mansplaining!

    Apr 26 2019

    In this Marketing Over Coffee: Learn about Audio Gear, Facebook Groups, Gillette Ads, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Katie joins us in our quest to minimize mansplaining New Camtasia Beta New Rode box with a compressor and limiter, and Rode wireless lav 7 New Announcements for Google Cloud – Run, Traffic Director, Cloud Data Fusion, Code, Auto ML Tables, AI Platform, Anthos 6:29 LinkedIn Marketing Solutions is how B2B Marketers ...more

  • Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

    Apr 18 2019

    In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File Brought to you by our sponsors LinkedIn and Swoogo The book: Eat Their Lunch What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”  Doing advisory and consultant work: “The Lost Art of Closing” The 4 Levels of Value Creation and Starting from the Right 8:01 LinkedIn Mar...more

  • AMP for Email, and Manure Management

    Apr 09 2019

    In this Marketing Over Coffee: Learn about Superpowered Email, Two Camera Shoots, Podcast Transcripts, and more! Direct Link to File Brought to you by our sponsor: LinkedIn and Trust Insights Get the AI Transcription Goofs from The Marketing Over Coffee Playbook! Thanks to Kerry and Katie for April Fool’s, and again to John Blue for manure management AMP for Email The Shopify/Mailchimp/Klaviyo triangle Chris archiving with Amazon Glacier using the Freeze App 8:22 LinkedIn Marketi...more

  • Now with More Responsible Tinkering!

    Apr 01 2019

    In this Marketing Over Coffee: Learn about April Fool’s, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more! Direct Link to File Brought to you by our sponsor LinkedIn Marketo Goes Collaborative Adding AI to ABM 7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place wh ere you can find over 575 million user accounts, all business focused, that you can target by title and other selects....more

  • Now with More Entrance Scandals!

    Mar 22 2019

    In this Marketing Over Coffee: Learn about Influencers, Social Media Listening Tools, Heirarchical Ontology, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Get AI Goofs 2 now for free! Influencer Benchmark Report – Instagram 75x more powerful Cali Influencers in the Poppy Fields, and the hipsters that all look alike. Best social media listening tools: Agorapulse, Talkwalker, Brand 24 6:24 LinkedIn Marketing Solutions is how B2B Marketers and adve...more

  • Brendan Kane on One Million Followers

    Mar 15 2019

    In this Marketing Over Coffee: Learn about working with Taylor Swift, and Katie Couric, using PCM, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The book: One Million Followers by Brendan Kane Thinking beyond the United States Building Taylor Swift Brand Advocates Selling is not providing value 9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find ov...more

  • Penn Nails Prognostication as Petition for Gillette to Part Patriots Place Permeates

    Mar 08 2019

    In this Marketing Over Coffee: Learn about Natural Language Generation and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn GPT2 – Pre-trained model not released Tracking FB without a pixel 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we&...more

  • Talking Hospitality Marketing with French Fry Historian Rev Ciancio

    Mar 01 2019

    In this Marketing Over Coffee: Learn about Hamburgers, French Fries, Successful Restaurants, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page His instagram accounts on Burgers and Fries (FunWithFries) The explosion of new restaurants The biggest marketing mistake restaurants make 10:53 LinkedIn Marketing Solutions is how B2B Marke...more

  • THINK, Bias, and Subliminal Messages!

    Feb 22 2019

    In this Marketing Over Coffee: Learn about AI Project Debater, LinkedIn Live Video and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn THINK wrap up – Watson Studio, Watson Machine Learning, Watson Open Scale How do you do AI? Bias in AI ahrefs – keyword explorer 3.0 7:41 Matthew Parks is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if y...more

  • Now With More Mansplaining!

    Feb 15 2019

    In this Marketing Over Coffee: Learn about AI, Pink Tax, Mansplaining, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn AI for Marketers 2nd Edition How do you know when you’ve hit digital transformation? Chris at THINK 8:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and ...more

  • Questions with Samuel Monnie

    Feb 05 2019

    In this Marketing Over Coffee: Learn about Creating Better Corporate Resources, Effective Rollouts, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Digital Transformation – it’s not just a buzzword Campbell Brand Impact Leading with Questions Warren Berger – A More Beautiful Question 9:29 We are giving away ahre...more

  • The Marketing Over Coffee Playbook! Buy Now!

    Jan 25 2019

    In this Marketing Over Coffee: Learn about The Marketing Over Coffee Playbook, What’s In It, Why You Have Got To Get One, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Right after talking branding last week – Gilette ad 5:33 We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgove...more

  • Jocelyn Brown on Branding and Return on Intent

    Jan 18 2019

    In this Marketing Over Coffee: Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! The Marketing Over Coffee Playbook NOW AVAILABLE Link to Stack and Flow Interview It’s not about ROI – Return on Intent 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million use...more

  • Now with Less Resolutions!

    Jan 11 2019

    In this Marketing Over Coffee: Learn about our Holiday Loot, Drones, Data Breaches, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Holiday Gear: Razor Kio Camera with Ring Light, Sennheiser HD-6XX from Massdrop 2019 Predictions from Trust Insights – Instagram is on fire, Influencers still on the rise 7:51 We are giving away ahrefs accounts to one listener this week! This week’s winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoff...more

  • Tim Soulo on Better Search Marketing

    Jan 04 2019

    In this Marketing Over Coffee: Learn about SEO, ahrefs, Backlinking and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! From the days of TemplateMonster in Mykolaiv, all the way to Singapore! The ahrefs YouTube channel 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title ...more

  • Holiday Scrooge Special!

    Dec 14 2018

    In this Marketing Over Coffee: Learn about 5G, WP5, Magnetic Planar, Scooters, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Tom’s Guide with a great article on 5G 5G to cut the cable and make AR possible Facebook adds Search Results to inventory Amazon Paper Toy Catalog 7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, con...more

  • Steve Woodruff on Clarity Wins

    Dec 07 2018

    In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects....more

  • Live from FUSE Digital Marketing Philadelphia

    Nov 30 2018

    Live from FUSE Digital Marketing Philadelphia In this Marketing Over Coffee: Learn about VIP Events, Prescriptive Marketing, James Patterson, CDPs and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Samuel Monie Shout Out! 2019 Predictions DRIVEN BY DATA Taylor Swift changes record labels 6:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user ...more

  • Seth Godin – This Is Marketing

    Nov 15 2018

    In this Marketing Over Coffee: Learn about Marketing, Empathy, Status and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Seth Godin is back with This Is Marketing Links to past Seth Interviews – The Purple Cow Stampede!! Marketers make change happen Everything is marketing Trust is even more important than permission – most marketers are burning trust like they are at a bonfire. Getting thrown out of the DMA 6:30 SnapEngage is a dedicat...more

  • Fearing Taylor Swift

    Nov 09 2018

    In this Marketing Over Coffee: Learn about Singles Day, Privacy, Offending People Who Aren’t Your Customers and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Grab coffee with us at MarketingProfs B2B San Francisco – Talking Predictive, Gift for Listeners Singles Day Amazon Free Holiday Shipping Google Adwords 4 targets (so much for incognito mode) Even if you hide, everyone around you fills in the gaps 8:21 LinkedIn Marketing Solutions ...more

  • Ron Ploof on The Proverb Effect

    Nov 02 2018

    In this Marketing Over Coffee: Learn about Slogans, Metaphor the Power of Proverbs, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The Story How Pitch Deck Read This First – The Social Media Guide Griddlecakes Radio The New Book – The Proverb Effect Breaking storytelling down to the component pieces Adding an interesting story that includes linguistics The second business fable, following up The Edison Effect Gunning Fog Grade Analysis ...more

  • Now with More Dark Mode!

    Oct 26 2018

    In this Marketing Over Coffee: Learn about 2019 Planning, List Cleaning ad Dark Mode and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Planning for 2019 – How’s your analytics? Your Data? Hey! We need 3,000 leads! Facebook Attribution 3:55 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapE...more

  • Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

    Oct 19 2018

    In this Marketing Over Coffee: Learn about Measuring Advertising, Marketing Journal, Healthcare, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business Measuring the impact of Healthcare advertising Is advertising health inurance to seniors predatory? 07:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It...more

  • The Week To Empty The Septic Tank

    Oct 12 2018

    In this Marketing Over Coffee: Learn about Managing Duplicate Content, Foldable Phones, VR and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Facebook Data Breach – nobody cares Using social mining tools on political issues 04:47 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you c...more

  • Jay Baer and Daniel Lemin on Talk Triggers!

    Oct 05 2018

    In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility, Hug Your Haters Daniel: Manipurated! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the Doubletree Cookie – Spending money to do original research to verify Cheesecake Factory and the Massive Menu 6:52 SnapEngage is a dedicated enterprise chat so...more

  • Your Private Cloud

    Sep 21 2018

    In this Marketing Over Coffee: Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Watson Studio gets a desktop edition IBM – Cloud Private for Data Specific data is not helping machine learning OSSIC headphone kickstarter swindle @NickChurick uses ahrefs to market ahrefs and still wants to win 7:38 We are giving away ahrefs accounts to one listener this week! This week̵...more

  • No Offense to Hot Dog Vendors

    Sep 12 2018

    In this Marketing Over Coffee: Learn about Facebook Trustworthiness, Data Mining, Robokiller and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Facebook tools for mobile 1st video ads Facebook Creator Studio Facebook "Trustworthy" Score AI Update – Data Mining (Links to 4 past AI episodes) Data Mining – Distilling text down to vectors 7:03 We are giving away ahrefs accounts to one listener this week! This week’s winner is K...more

  • Healey Cypher – Beyond the Valley of Death

    Aug 31 2018

    In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo tells us the rest of the story! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Just how sexy are kiosks anyway? The Endless Aisle Kiosk Moving all ecommerce to HTML, CSS and JavaScript 5:35 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’...more

  • Healey Cypher Through the Valley of Death

    Aug 24 2018

    In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo brings us up to date on retail! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs What’s happened since Oak Labs? The rise of public computing Hitting the Valley of Death 10:25 We are giving away ahrefs accounts to one listener this week! This week’s winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered ...more

  • It’s Show Season!

    Aug 16 2018

    In this Marketing Over Coffee: Learn about B2B Facebook Targeting, Women’s Footwear Trends, WP Gutenberg and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins Professional Targeting on Facebook In spite of pushing video, images rule on Facebook WP Gutenberg and reuseable blocks 4:36 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kelsey T...more

  • Talking esports with Angela Natividad!

    Aug 10 2018

    In this Marketing Over Coffee: Learn about the past, present and future of esports! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Hurrah – the esports gaming agency The average gamer is not a 15 year old boy in the basement The South Korean Epicenter Public sector esports incubators Fortnight dedicating $100M to prize purses Blizzard talking Overwatch at Cannes – the trifecta of Celebrity/Game/Arena Traditional vs. Disruptive esports Overwatch ...more

  • Google Marketing Platform, Quantum Computing and The Last Blockbuster!

    Aug 03 2018

    In this Marketing Over Coffee: Learn about Augmentation Queries, Data Blending, All the Shows, and more! Direct Link to File Image creative commons from Christopher Bowns on Flickr Brought to you by our sponsors: ahrefs and MarketingProfs Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA. Bill Slawski on Augmentation Queries 4:24 We are giving away ahrefs accounts to one listener this week! This week’s winner Dad of Divas (@dadofdivas)! Tweet to @...more

  • Jason Keath Awakens!

    Jul 27 2018

    In this Marketing Over Coffee: Learn about the state of social media and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014) Working in Social Media is like riding a pony through a bouncy castle The 7 year archive The challenge securing twitter 7:25 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Tammy Duggan-Herd! Tweet to @ah...more

  • Licensed to Post

    Jul 18 2018

    In this Marketing Over Coffee: Learn about Voters, IGTV, esports fitness tips and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Why people don’t vote data analysis Social Media Graphic Size John gets Facebook Political Ad Certification California “GDPR Lite” 9:29 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Colin Finkle from BrandMarketingBlog! Tweet to @ahrefs and @mktgovercoffee to enter th...more

  • The Sound of Julian Treasure: Audio and Branding

    Jul 09 2018

    In this Marketing Over Coffee: Author Julian Treasure talks sound, listening and being heard Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs The book is How To Be Heard Link to his TED Talks The 4 effects of sound on human beings Starting with music, headphones and vinyl Protecting your hearing by getting the best headphones you can afford Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe t...more

  • Encore with Guest Ann Handley!

    Jun 29 2018

    In this Marketing Over Coffee: Encore from the archives – Live with Ann Handley, author of Everyone Writes and Content Rules at Inbound! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we’ve got a s...more

  • Marketing Over Burgers

    Jun 22 2018

    In this Marketing Over Coffee: Learn about the end of rogue lists, pancakes, Spectacle and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IHOP Gets the Buzz @RachaelRoyds calls the Dundee trend Facebook requiring proof of consent when uploading lists, publish_actions continues until August 1 When your Consent Management Platform (CMP) gets hacked 6:18 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It&...more

  • Beyond the Customer Journey with Nicolas Capuono of Adore Me

    Jun 15 2018

    In this Marketing Over Coffee: Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove The amazing rise of Adore Me from 1 – 100 Million Our last Retail Interview with Healey Cypher Disrupting by offering a wider array of products, better service and free cxchange The progression from Catch All to Customer Journey to Customer Behavior 6:20 LinkedIn Marketing Solutions is h...more

  • Hacking the Big Events, and Cheese

    Jun 06 2018

    In this Marketing Over Coffee: Learn about Microsoft GitHub Acquisition, WWDC, Cheese of the Week and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Photo of Lanesboro’s Cheese House from CardCow.com MSFT acquires GitHub Trending Leaving Facebook – Facebook Device Partnerships GDPR roll out does not result in armageddon WWDC – iOS12, CarPlay to support Waze, tvOS12 previous purchases up to 4k, Charter Spectrum – live channels without ca...more

  • 8 Million Facebook Posts

    May 25 2018

    In this Marketing Over Coffee: Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Google.io – Google Assistant Software Kit (ASK), AR Layer for Google Maps Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions 4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find ove...more

  • Crushing Frames with Oren Klaff, Author of Pitch Anything

    May 18 2018

    In this Marketing Over Coffee: Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Must listen audiobook – Pitch Anything Dealing with cognitive load in a keynote Using the narrative to generate interest All about The Frames 14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and gener...more

  • We Got The Gear

    May 11 2018

    In this Marketing Over Coffee: Learn about Auto-Detect Funnels, Our Favorite Gear, Keywordless Ads and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Our Audio Woes Marketo buys Bizible – Hear more from Chris Mann F8 Auto-detect funnels, Facebook Dating, new sentiment and language analysis to reduce bullying, Oculus go at $199 Cambridge Analytica shutting down "mounting legal fees and loss of clients" 7:11 LinkedIn Marketing Solutions is ...more

  • Brand Now and the Wrath of Nick Westergaard

    May 04 2018

    In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy – hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy – The Imaginary Branding Checklist Trunk Cl...more

  • Lost and Founder by Rand Fishkin

    Apr 27 2018

    In this Marketing Over Coffee: Learn about Startup Life, Moz, Sparktoro and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro Going from $5M to $45M Working with Brad Feld and Jerry Colonna “When you’re in debt to the truth, the interest rate sucks” 9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate l...more

  • Heavy Inside Baseball This Week

    Apr 20 2018

    In this Marketing Over Coffee: Learn about GDPR, LinkedIn Shares, The Return of RSS and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IT’S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms – no pixel sharing, no sharing results Google flushing data – the return to darkness LinkedIn share data White Paper 6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads....more

  • Mothers, Mechanics and Missionaries

    Apr 12 2018

    In this Marketing Over Coffee: Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the “Ta-Da!” Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness an...more

  • Nobody Understands Quantum Computing

    Apr 06 2018

    In this Marketing Over Coffee: Learn about Watson Studio, What’s Up with Facebook, The Martech Salary Survey and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 – The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How IoT and Blockchain are coming together 7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and ge...more

  • When Cultures Collide! with Michael Gates

    Mar 23 2018

    In this Marketing Over Coffee: Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Michael Gates is the Vice Chairman of Richard Lewis Communications CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!) The hazards of negotiating in Finland Personal cultural profiles vs. National cultural profiles ActiveCampaign is marketing automation that’s powerful and ...more

  • Trust Insights Begins!

    Mar 16 2018

    In this Marketing Over Coffee: Learn about Chris’ New Thing, SXSW, Google Analytics Goal Details and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Chris’ new thing: Trust Insights – w Katie Lioy Getting to the 90% of data that’s buried in virtual file cabinets IBM Watson Explorer SXSW ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connection...more

  • Penn Live in Vegas

    Mar 09 2018

    In this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up – The Mass Market Has Arrived, and there’s more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets – are they better? ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to c...more

  • GDPR vs. Cobra Kai

    Mar 02 2018

    In this Marketing Over Coffee: Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance Prepping WordPress for GDPR Snapchat API open for more programmatic – The Billion Dollar Tweet ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sal...more

  • Strategies for Local SEO with Joy Hawkins

    Feb 23 2018

    In this Marketing Over Coffee: Learn about Local Search, Local Paid, Getting Yelp Right and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. The original article on Google filtering local results Why you should always...more

  • Dundee and Deep Fakes

    Feb 16 2018

    In this Marketing Over Coffee: Learn about Big Game Ads, Fake Videos, Cars in Space and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi The Super Bowl – Tide Clean War Room! 15M in ads, 167k Promoted tweets There is no Dundee Movie Lady Doritos Top Marketing Skills for 2018 ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketi...more

  • Cutting Edge Sales with Trish Bertuzzi and Greg Poirier

    Feb 08 2018

    In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Trish – President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook Greg – President of CloudKettle Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo BANT Showdown Using data enrichment to improve the odds “Dude, you’re BANTing me.” ...more

  • The Facebook Money Machine

    Jan 26 2018

    In this Marketing Over Coffee: Learn about The New FB Feed, Screened Smart Speakers, Containers and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi CES – Amazon Echo Spot and the arrival of the screened smart assistant Facebook feed encouraging more "personal connections" Insanity in the crypto space, is the age of the soft landing coming? ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, S...more

  • TED Level Presentations with Tamsen Webster

    Jan 19 2018

    In this Marketing Over Coffee: In this episode we talk presentation skills with Tamsen Webster Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views. Helping People Spread Ideas Content and the curse of knowledge Who’s it for? What do I want them to know? What do I want them to do? The difference between telling and imp...more

  • We Predict the Instant Pot is Going to Be Huge

    Jan 11 2018

    In this Marketing Over Coffee: Learn about AI as Co-Creator, 2018 Predictions, Prezi and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi 2018 Predictions – More volitile? Is a soft landing possible? Interesting Politics The 5: Search = AI, Social = Paid, Public Relations = level, Content = exploding, Advertising = AI ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and th...more

  • Changing How You See Passwords

    Dec 22 2017

    In this Marketing Over Coffee: In this episode Brent Heeringa, CEO and co-founder of Valt talks about next generation multi-factor authentication Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Where did Valt come from? Using images to remember a master password Recognition memory with images and the dual encoding theory StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With St...more

  • Training a Machine to Train a Machine

    Dec 15 2017

    In this Marketing Over Coffee: Learn about Topic Modeling, Training AI, Tracking Reach and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The 3 Solutions for Topic Modeling StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to you...more

  • Branding Yourself

    Dec 08 2017

    In this Marketing Over Coffee: In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech) Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 3rd printing, written with Kyle Lacy, on the QUE imprint The Personas – Influencer, Climber, Neoph...more

  • Now with More Inverted Unicorns!

    Dec 01 2017

    In this Marketing Over Coffee: Learn about Black Friday, Gmail Add-Ons, Harry Potter and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Curious Case of Chris’ Holiday Sale! Cards Against Humanity Black Friday Promo How about Unsubscribe Saturday? John buys a vacuum cleaner and Chris gets some cheap headphones Gmail Add-ons like Asana and Trello AI Powered SEO MOZ SEO Competitor Analysis Reddit Redesign McDonald’s missed tweet, sp...more

  • Dreamforce, Hardware and Influencers

    Nov 17 2017

    In this Marketing Over Coffee: Learn about Salesforce and Google, Twitter updates, iPhone X and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Dreamforce – Salesforce and Google Analytics 360 (analysis)! Get Chris’ secret file!! (sign up for the newsletter) Twitter to 280 and $99 promoted accounts Snap earnings down StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisi...more

  • David Beisel of NextView Ventures

    Nov 10 2017

    In this Marketing Over Coffee: David Beisel of NextView Ventures talks about their third fund and its focus on The Everyday Economy Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Masthead, Venrock, NextView Ventures First WebInno, which is now Boston Innovators Group The thematic focus of the Third Fund StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine...more

  • Now with More Humor and Matrix!

    Nov 03 2017

    In this Marketing Over Coffee: Learn about Your Virtual Office, How We Got Ripped Off Curing Diarrhea, AI for Marketers and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Chris’ road trip and talking predictive analytics New book from Chris!! AI for Marketers Boomerang Mail Every single cognitive bias StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’...more

  • Christopher Lochhead on Play Bigger, and Legends and Losers

    Oct 26 2017

    In this Marketing Over Coffee: Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Meeting at DCI Play Bigger – How Pirates, Dreamers and Innovators Create and Dominate Markets Category Kings are the new dynamic – It’s not about winning existing market share ...more

  • Now with More Animojis!

    Oct 13 2017

    In this Marketing Over Coffee: Learn about Next Gen Phones, Facebook Targeting, Content Repurposing, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Who’s pre-ordering the iPhone X? IKEA VR app New Google Pixel 2 Facebook targeting woes, Snooze is here! Bonfire Video Chat Test in Denmark FreeConferenceCall.com on hold music StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acq...more

  • Special Interview with David Steinberger of comiXology

    Oct 05 2017

    In this Marketing Over Coffee: comiXology CEO and co-founder David Steinberger talks about the state of comics, subscription services, and getting the world hooked. Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Kindle Cast Interview with David Steinberger The Secret Origin! Pull list for NYU Stern Business Plan Competition StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in...more

  • HQ2 and Tales of the Golden Cookbook

    Sep 27 2017

    In this Marketing Over Coffee: Learn about Amazon HQ2, Support Vector Machines, Golden Cookbooks, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris’ 3 Google Takeaways: Analytics – Data Studio – Optimize Amazon to lower prices at Whole Foods This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent ...more

  • Elizabeth Barrutia of BARU

    Sep 18 2017

    In this Marketing Over Coffee: Learn more about an Executive and Agency that works in multi-cultural marketing in both the entertainment and food and beverage verticals, among others. Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising.   So where...more

  • Naked Shopping and the Holy Trifecta

    Sep 08 2017

    In this Marketing Over Coffee: Learn about CX, Einstein Vision, Twitter Bot Stacks and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris on CX and its lack of integration 2017 Retail Meltdown – Part 2 – Future of Retail and Microsoft Congnitive AI – Amazon Go Store This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time...more

  • Jonathan Pellegrin on The Art of Selling the Family Business

    Sep 01 2017

    In this Marketing Over Coffee: Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Step one – not getting squeezed out of your own deal What happened to Jonathan after his deal? What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth" Why the gap between initial offer and final purchase cost? This episode is brough...more

  • Twenty-Five Score

    Aug 25 2017

    In this Marketing Over Coffee: Learn about Biased Machine Learning, Sharing GA Reports, Amazon Smile, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Unconscious Bias in Machine Learning Google Ad Blocker for Chrome? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to you...more

  • Special Interview with Mike Damphousse

    Aug 18 2017

    In this Marketing Over Coffee: Mike talks Category Design, GreenLeads, and he’s on a boat! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Our guest today is Mike Damphousse – he is the secret weapon. Air BnB stands for Bed & Boat Starting as the Engineer that can do demos Leading Pangea Infoteria IPO on the Tokyo Stock Exchange Green Leads goes Global This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s la...more

  • Frog Boiling

    Aug 11 2017

    In this Marketing Over Coffee: Learn About Taking Back Free Services, Link Building, Retargeting, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Can a decade of digital culture vanish? Yes, unless people start to realize that you do need to pay for some stuff. Google Search Console – Video – Tracking high value returing visitors This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers ...more

  • Renew Your Domains

    Aug 04 2017

    In this Marketing Over Coffee: Learn About Machine Learning and Business Strategy, Bots, Google Glass 2 and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt How do you dig out after coming back from vacation? Machine Learning in Business Strategy Marketo Domain Renewal, Dharmesh scores the newsjack. This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide re...more

  • 10 Billion Data Points and AI Creativity with Vitaly Pecherskiy

    Jul 28 2017

    In this Marketing Over Coffee: Learn about Applying Machine Learning Real Time, Serving Customers and Questioning Our Humanity Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Vitaly Pecherskiy is Co-Founder and COO of Stack Adapt Started out with AdParlor The browsing behavior of over 600 million people – seeing what influences them pre-purchase 10 Billion Data Points Every Day, how are they different from a Demand Side Platform (DSP)? Questions to test your sa...more