Episodes
The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon on Marketing Smarts [Podcast]
Jan 23 2020
We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.
The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]
Jan 16 2020
Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.
How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]
Jan 09 2020
Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.
The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast]
Dec 12 2019
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.
How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
Dec 05 2019
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]
Nov 21 2019
Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.
Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]
Nov 14 2019
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
Nov 07 2019
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]
Oct 31 2019
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]
Oct 24 2019
John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books--including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine--shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.
The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
Oct 17 2019
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).
Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]
Oct 10 2019
Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.
How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]
Oct 03 2019
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.
Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]
Sep 26 2019
Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."
Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
Sep 19 2019
Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]
Sep 12 2019
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.
How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
Sep 05 2019
Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.
A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]
Aug 29 2019
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Aug 22 2019
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Aug 15 2019
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Aug 08 2019
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]
Aug 01 2019
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]
Jul 25 2019
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Jul 18 2019
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]
Jul 11 2019
Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.
What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]
Jun 27 2019
Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.
Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Jun 20 2019
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.
Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]
Jun 13 2019
Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.
LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]
Jun 06 2019
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
May 23 2019
Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
May 16 2019
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.
Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]
May 02 2019
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.
Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]
Apr 25 2019
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.
Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]
Apr 18 2019
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.
Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit
Apr 11 2019
Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.
The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]
Apr 04 2019
John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.
Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]
Mar 28 2019
Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams--and improve engagement and productivity.
How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
Mar 21 2019
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--and so create new business opportunities.
Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]
Mar 14 2019
'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.
Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
Mar 07 2019
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.
What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
Feb 28 2019
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.
Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts
Feb 14 2019
Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.'
Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]
Jan 31 2019
MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.
The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]
Jan 17 2019
Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with.
The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]
Jan 03 2019
Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.
2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
Dec 20 2018
21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!
Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
Dec 06 2018
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]
Nov 29 2018
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
Nov 21 2018
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers� Hearts and Minds.'
Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]
Nov 15 2018
Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.
How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]
Nov 08 2018
Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.
Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]
Nov 01 2018
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]
Oct 25 2018
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]
Oct 18 2018
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]
Oct 11 2018
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.
Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]
Oct 04 2018
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]
Sep 20 2018
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]
Sep 13 2018
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]
Sep 06 2018
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]
Aug 30 2018
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]
Aug 23 2018
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]
Aug 16 2018
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]
Aug 09 2018
Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]
Aug 02 2018
'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.
Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]
Jul 26 2018
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.
How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]
Jul 19 2018
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]
Jul 12 2018
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]
Jun 28 2018
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast]
Jun 21 2018
Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability.
Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]
Jun 14 2018
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]
Jun 07 2018
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]
May 31 2018
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.
Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]
May 24 2018
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]
May 17 2018
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]
May 10 2018
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]
May 03 2018
Katie Bullard, president at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
Apr 25 2018
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]
Apr 18 2018
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]
Apr 11 2018
SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.
Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]
Apr 04 2018
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]
Mar 28 2018
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]
Mar 21 2018
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"--his take on modern business.
Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]
Mar 14 2018
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]
Mar 07 2018
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]
Feb 28 2018
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]
Feb 21 2018
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]
Feb 14 2018
SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]
Feb 07 2018
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.
The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]
Jan 31 2018
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe--and how he uses that success to power his broader business goals.
Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]
Jan 24 2018
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]
Jan 17 2018
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.
Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]
Jan 10 2018
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]
Jan 03 2018
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]
Dec 20 2017
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.
B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]
Dec 13 2017
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
Dec 06 2017
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.
Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]
Nov 29 2017
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.
Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]
Nov 22 2017
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]
Nov 15 2017
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]
Nov 08 2017
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]
Nov 01 2017
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.