Episodes
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Aug 22 2019
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Aug 15 2019
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Aug 08 2019
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]
Aug 01 2019
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]
Jul 25 2019
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Jul 18 2019
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]
Jul 11 2019
Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.
What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]
Jun 27 2019
Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.
Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Jun 20 2019
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.
Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]
Jun 13 2019
Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.
LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]
Jun 06 2019
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
May 23 2019
Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
May 16 2019
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.
Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]
May 02 2019
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.
Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]
Apr 25 2019
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.
Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]
Apr 18 2019
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.
Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit
Apr 11 2019
Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.
The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]
Apr 04 2019
John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.
Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]
Mar 28 2019
Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams--and improve engagement and productivity.
How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
Mar 21 2019
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--and so create new business opportunities.
Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]
Mar 14 2019
'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.
Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
Mar 07 2019
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.
What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
Feb 28 2019
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.
Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts
Feb 14 2019
Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.'
Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]
Jan 31 2019
MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.
The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]
Jan 17 2019
Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with.
The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]
Jan 03 2019
Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.
2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
Dec 20 2018
21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!
Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
Dec 06 2018
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]
Nov 29 2018
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
Nov 21 2018
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers� Hearts and Minds.'
Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]
Nov 15 2018
Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.
How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]
Nov 08 2018
Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.
Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]
Nov 01 2018
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]
Oct 25 2018
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]
Oct 18 2018
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]
Oct 11 2018
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.
Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]
Oct 04 2018
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]
Sep 20 2018
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]
Sep 13 2018
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]
Sep 06 2018
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]
Aug 30 2018
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]
Aug 23 2018
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]
Aug 16 2018
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]
Aug 09 2018
Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]
Aug 02 2018
'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.
Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]
Jul 26 2018
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.
How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]
Jul 19 2018
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]
Jul 12 2018
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]
Jun 28 2018
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast]
Jun 21 2018
Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability.
Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]
Jun 14 2018
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]
Jun 07 2018
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]
May 31 2018
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.
Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]
May 24 2018
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]
May 17 2018
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]
May 10 2018
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]
May 03 2018
Katie Bullard, president at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
Apr 25 2018
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]
Apr 18 2018
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]
Apr 11 2018
SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.
Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]
Apr 04 2018
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]
Mar 28 2018
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]
Mar 21 2018
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"--his take on modern business.
Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]
Mar 14 2018
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]
Mar 07 2018
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]
Feb 28 2018
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]
Feb 21 2018
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]
Feb 14 2018
SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]
Feb 07 2018
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.
The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]
Jan 31 2018
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe--and how he uses that success to power his broader business goals.
Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]
Jan 24 2018
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]
Jan 17 2018
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.
Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]
Jan 10 2018
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]
Jan 03 2018
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]
Dec 20 2017
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.
B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]
Dec 13 2017
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
Dec 06 2017
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.
Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]
Nov 29 2017
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.
Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]
Nov 22 2017
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]
Nov 15 2017
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]
Nov 08 2017
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]
Nov 01 2017
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]
Oct 25 2017
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]
Oct 11 2017
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano--strategist, author, and former vice-president and CMO of the New England Patriots.
One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]
Oct 04 2017
Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]
Sep 27 2017
Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."
A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]
Sep 20 2017
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]
Sep 13 2017
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.
How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]
Sep 06 2017
Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.
Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]
Aug 30 2017
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]
Aug 23 2017
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.
A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]
Aug 16 2017
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!
How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]
Aug 09 2017
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.
Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]
Aug 02 2017
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.
Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]
Jul 26 2017
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]
Jul 19 2017
Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.
Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
Jul 12 2017
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]
Jun 28 2017
Jay Stocki of Experian Marketing Solutions explains addressable advertising--what it is, how it works, and why it's the future of TV advertising.
Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]
Jun 21 2017
Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.
Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]
Jun 07 2017
Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing--the importance of HR for marketing success and the rise of "champion leaders."
How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]
May 31 2017
Message strategist Tamsen Webster explains "The Red Thread"--a framework for structuring communications that will move your audience to action.
True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]
May 24 2017
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.
Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]
May 17 2017
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.
The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]
May 10 2017
Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]
May 03 2017
Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]
Apr 19 2017
Most marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). Hear him prognosticate about what's ahead in the world of marketing.
Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]
Apr 12 2017
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.
Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]
Apr 05 2017
Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.
Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]
Mar 29 2017
Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.
Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]
Mar 22 2017
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
Solve the Mystery of Why People Buy: 'Brand Seduction' Author Daryl Weber on Marketing Smarts [Podcast]
Mar 15 2017
Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers tips on how to forge emotional connections with your audience.
Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]
Mar 08 2017
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.
The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]
Mar 01 2017
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
How to Become Hyper-Relevant--Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]
Feb 22 2017
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.
Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]
Feb 15 2017
Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from MarketingProfs.
Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]
Feb 08 2017
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]
Feb 01 2017
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]
Jan 25 2017
A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]
Jan 18 2017
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]
Jan 11 2017
Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, discusses funnel metrics and attribution, and how to measure marketing ROI in any industry, from software and technology to the game of polo.
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
Jan 04 2017
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today�s Digital Consumer.'
2016 Yearend Episode: Memorable Holiday Marketing Campaigns
Dec 14 2016
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.
If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]
Dec 07 2016
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]
Nov 30 2016
The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect with influencers to amplify your message, and the importance of creating memorable brand experiences.
Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]
Nov 16 2016
Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.
How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]
Nov 09 2016
SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different.
B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]
Nov 02 2016
Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!
Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]
Oct 26 2016
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]
Oct 19 2016
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.
Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]
Oct 12 2016
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]
Oct 05 2016
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]
Sep 28 2016
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]
Sep 21 2016
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.
The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]
Sep 14 2016
Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand engagement.
How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]
Sep 07 2016
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.
Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]
Aug 31 2016
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]
Aug 24 2016
Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]
Aug 17 2016
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]
Aug 10 2016
Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education.
Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]
Aug 03 2016
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]
Jul 27 2016
TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.
The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]
Jul 20 2016
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.
Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]
Jul 13 2016
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]
Jul 06 2016
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]
Jun 29 2016
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.
For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]
Jun 22 2016
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]
Jun 15 2016
Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.
How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]
Jun 08 2016
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]
Jun 01 2016
"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.
Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]
May 25 2016
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]
May 18 2016
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]
May 11 2016
Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]
May 04 2016
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]
Apr 27 2016
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]
Apr 20 2016
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]
Apr 13 2016
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.
Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]
Apr 06 2016
Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.
Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]
Mar 30 2016
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.
Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]
Mar 23 2016
Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.
Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts [Podcast]
Mar 16 2016
SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey.
The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]
Mar 09 2016
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]
Mar 02 2016
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]
Feb 24 2016
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role--before, during, and after a crisis--in helping your company come out on top.
Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]
Feb 17 2016
Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.
Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]
Feb 10 2016
Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]
Feb 03 2016
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.
How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]
Jan 27 2016
Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.
Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]
Jan 20 2016
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]
Jan 13 2016
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]
Jan 06 2016
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]
Dec 16 2015
Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.
How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]
Dec 09 2015
One World Play Project Chief Catalyst Neill Duffy explains how brands benefit from partnering with organizations to support causes, the way General Motors is sharing its brand message by providing seven million highly durable soccer balls to children in disadvantaged communities.
When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]
Dec 02 2015
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage--or improve--your business, and how you can protect your company's reputation.
Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]
Nov 25 2015
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]
Nov 18 2015
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable.
How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast]
Nov 11 2015
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy--and more.
How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
Nov 04 2015
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry--and provides insight into why it's worth the effort!
Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]
Oct 28 2015
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]
Oct 21 2015
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]
Oct 14 2015
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016.
How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]
Oct 07 2015
B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]
Sep 30 2015
Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more.
Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]
Sep 23 2015
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]
Sep 16 2015
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events.
Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]
Sep 09 2015
Chris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has used content marketing.
The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]
Sep 02 2015
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
Aug 26 2015
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]
Aug 19 2015
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.
How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]
Aug 12 2015
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]
Aug 05 2015
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
Jul 29 2015
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]
Jul 22 2015
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.
Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]
Jul 15 2015
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]
Jul 08 2015
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]
Jul 01 2015
Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]
Jun 24 2015
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable.
Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]
Jun 17 2015
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]
Jun 10 2015
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]
Jun 03 2015
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]
May 20 2015
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]
May 13 2015
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing.
Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]
May 06 2015
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.
Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]
Apr 29 2015
Ernie Capobianco discusses the legacy of Mad Men--how the advertising tactics depicted in the AMC series have held up--and how the tools of today have changed marketing and promotion.
Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]
Apr 22 2015
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]
Apr 15 2015
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.
Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]
Apr 08 2015
Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success.
Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
Apr 01 2015
In line with the theme of this episode--marketing that surprises--as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]
Mar 25 2015
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]
Mar 18 2015
Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]
Mar 11 2015
Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
Mar 04 2015
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.
True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]
Feb 25 2015
JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.
Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]
Feb 18 2015
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast]
Feb 11 2015
Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity--and why managers should care whether their workers are happy.
Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]
Feb 04 2015
Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]
Jan 28 2015
Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture that enables both your employees and your business to thrive.
Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]
Jan 21 2015
Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]
Jan 14 2015
Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11.
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]
Jan 07 2015
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]
Dec 17 2014
What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend episode.
Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]
Dec 10 2014
Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
Dec 03 2014
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
Nov 26 2014
Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager of sales, marketing, and services.
Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]
Nov 19 2014
Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing--with a little help from Sherlock Holmes.
From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
Nov 12 2014
B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]
Nov 05 2014
Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made IBM's Mainframe50 campaign successful.
Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smarts
Oct 29 2014
Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]
Oct 22 2014
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]
Oct 15 2014
Paul Roetzer--founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint--shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.
The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]
Oct 08 2014
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]
Oct 01 2014
Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.
Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]
Sep 24 2014
Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]
Sep 17 2014
Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.
Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
Sep 10 2014
Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]
Sep 03 2014
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.
Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]
Aug 20 2014
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]
Aug 13 2014
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]
Aug 06 2014
Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.
Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]
Jul 30 2014
Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.
Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]
Jul 23 2014
MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.
The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]
Jul 16 2014
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]
Jul 09 2014
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]
Jul 02 2014
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]
Jun 25 2014
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]
Jun 18 2014
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.
How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts [Podcast]
Jun 11 2014
"Clarity therapist" Steve Woodruff explains how you can break through the noise, help people to understand your business, and ensure that they remember what you do so that they can connect you with potential customers.
Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast]
Jun 04 2014
Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company.
MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]
May 28 2014
Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.
Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]
May 21 2014
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]
May 14 2014
Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.
The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]
Apr 30 2014
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]
Apr 23 2014
Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 "Social Pros All-Stars."
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]
Apr 16 2014
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]
Apr 09 2014
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line.
B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts [Podcast]
Apr 02 2014
John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI.
Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]
Mar 26 2014
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]
Mar 19 2014
Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling.
Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]
Mar 12 2014
Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. I invited Ekaterina to Marketing Smarts to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio.
Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]
Mar 05 2014
Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.
Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts [Podcast]
Feb 26 2014
Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader.
Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]
Feb 19 2014
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]
Feb 12 2014
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.
Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]
Feb 05 2014
Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.
Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]
Jan 29 2014
Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.
Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]
Jan 22 2014
Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.
Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]
Jan 15 2014
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.
New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]
Jan 08 2014
Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.
Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]
Dec 18 2013
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuk Talks to Marketing Smarts [Podcast]
Dec 11 2013
In his third book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk offers marketers strategies and tips to help them succeed on each social network and site, and he shares how offering value pays big dividends down the line, time and again.
QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]
Dec 04 2013
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book--QR Codes Kill Kittens--provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.
The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]
Nov 27 2013
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]
Nov 20 2013
Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.
Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]
Nov 13 2013
Tom Martin--founder of Converse Digital and author of The Invisible Sale--discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]
Nov 06 2013
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.
From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]
Oct 30 2013
Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.
Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
Oct 23 2013
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn from their business model.
Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]
Oct 16 2013
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.
Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]
Oct 09 2013
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]
Oct 02 2013
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]
Sep 25 2013
What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.
Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]
Sep 18 2013
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs--including on the Lifetime reality series "Supermarket Superstars."
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]
Sep 11 2013
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]
Sep 04 2013
Jamie Bearse, CEO of ZERO--The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).
Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]
Aug 28 2013
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]
Aug 21 2013
Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.
Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]
Aug 14 2013
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]
Aug 07 2013
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.
Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]
Jul 31 2013
A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how we marketers are in the midst of a communications revolution.
Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]
Jul 24 2013
Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]
Jul 17 2013
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making the change at your organization.
Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]
Jul 10 2013
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.
Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]
Jul 03 2013
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]
Jun 26 2013
Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]
Jun 19 2013
Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business?
Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]
Jun 12 2013
"Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In.
Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]
Jun 05 2013
National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach.
Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]
May 29 2013
B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]
May 22 2013
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]
May 15 2013
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]
May 08 2013
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]
May 01 2013
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]
Apr 23 2013
Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]
Apr 17 2013
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
Apr 03 2013
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
Mar 27 2013
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
Mar 20 2013
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era--and that's a problem, argues Sam Ford.
The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]
Mar 13 2013
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
Mar 06 2013
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing.
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
Feb 20 2013
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards.
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]
Feb 13 2013
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons.
Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
Feb 06 2013
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]
Jan 30 2013
Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists.
Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
Jan 23 2013
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.
Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]
Jan 16 2013
"Search engine robots--the last time I checked--do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO."
A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
Jan 09 2013
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts.
Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]
Jan 02 2013
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales.
Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]
Dec 19 2012
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]
Dec 12 2012
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives."
To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]
Dec 05 2012
John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]
Nov 28 2012
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?"
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]
Nov 21 2012
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]
Nov 14 2012
Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis.
Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]
Nov 07 2012
"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero."
Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]
Oct 31 2012
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable."
Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]
Oct 24 2012
Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong.
People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]
Oct 17 2012
Rohit Bhargava, author and social media strategist, thinks business books need to be useful--to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story.
Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]
Oct 10 2012
This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a blunt, emotional force that words lack.
Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]
Oct 03 2012
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me.
Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]
Sep 26 2012
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?
Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
Sep 19 2012
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors--and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer--and editing not just when creating content but especially when designing and developing the products themselves.
How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]
Sep 12 2012
In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing.
Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]
Sep 05 2012
Has your organization ever created buyer personas? If so, did you ever use them? Many don't--because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.
Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]
Aug 29 2012
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).
Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]
Aug 22 2012
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines--and implements--its content strategy.
Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]
Aug 15 2012
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action.
Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]
Aug 08 2012
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."
Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]
Aug 01 2012
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor--and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.
Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]
Jul 25 2012
The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots.
Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]
Jul 18 2012
Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.
Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]
Jul 11 2012
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.
You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]
Jul 03 2012
"Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem.
Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts
Jun 27 2012
Whether you are selling complex technical systems or burgers with fried pickles on them--like my guests in this week's Marketing Smarts--you need to understand your customers and interact with them face-to-face.
A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]
Jun 20 2012
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
Jun 13 2012
In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."
The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]
Jun 06 2012
In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers--women without children of their own, but with children in their lives.
F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
May 30 2012
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.
If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]
May 23 2012
In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective--and become more human.
Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]
May 16 2012
In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.
Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]
May 09 2012
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church.
What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
May 02 2012
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it.
Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]
Apr 25 2012
Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.
How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]
Apr 18 2012
There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.
How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]
Apr 11 2012
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]
Apr 04 2012
"It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advertisers than the traditional "reach" metrics.
No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]
Mar 28 2012
One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]
Mar 21 2012
What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.
Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]
Mar 14 2012
"During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?
Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]
Mar 07 2012
Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a critical weakness at the core of marketing communications.
What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]
Feb 29 2012
Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea."
Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]
Feb 22 2012
In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts.
Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]
Feb 15 2012
"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular?
The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
Feb 08 2012
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.
Marketing Smarts Podcast: Making the Most of the Mobile Moment
Feb 01 2012
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
Jan 25 2012
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee.
Marketing Smarts Podcast: Are You the Problem?
Jan 18 2012
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast.
Marketing Smarts Podcast: How Useful Is Your Marketing?
Jan 11 2012
We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast.
Marketing Smarts Podcast: Mobile Marketing's New Frontier
Jan 04 2012
Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways.
Marketing Smarts Podcast: Have You Killed an Innovation Today?
Dec 21 2011
It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation.
Marketing Smarts Podcast: How Will This Brand Live and Breathe?
Dec 14 2011
In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human."
Marketing Smarts Podcast: Calculating the ROI of Social Media
Dec 07 2011
How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says.
Marketing Smarts: Rhetoric and the Art of Persuasion
Nov 30 2011
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact
Marketing Smarts: Saving Non-Profits from Zombie Ideas!
Nov 16 2011
People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts
Marketing Smarts: Why You Need a Marketing Technologist
Nov 09 2011
In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience.
Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO
Nov 02 2011
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.
Marketing Smarts: Social Media Monitoring Feeds on Brains
Oct 26 2011
In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.
Marketing Smarts: Unleashing Creativity One Team at a Time
Oct 19 2011
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught.
Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales
Oct 12 2011
"You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one?
Marketing Smarts: Frank Days on Agile Marketing
Oct 05 2011
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.
Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business
Sep 28 2011
For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner.