Podcast

The Startup Chat with Steli and Hiten

Unfiltered insights and actionable advice straight from the trenches of startup and business life.

Episodes

  • 472: Encore Episode: Even Seasoned Founders Feel like First-Time Founders

    Dec 10 2019

    Today on The Startup Chat, Steli and Hiten talk about how even seasoned founders can feel like first-time founders. Starting a new company can be scary. It doesn’t matter if it’s your first company or you’re started a couple in the past, you never know if your new venture is going to be successful or not, and this can cause us to feel insecure or scared In today’s episode of the show, Steli and Hiten talk about how starting something new can be exciting, Hiten’s experience with starting co...more

  • 471: Startup WTFs: Not Dedicating Enough Time to Your Most Important Customers & Team Members

    Dec 03 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about not dedicating enough time to your most important customers & team members. As a founder, you have to decide what to spend your time, energy, and money on. This can be from customers, team members to investors. To be a successful founder, you need to decide what’s worth your time and what isn’t, and even more importantly, when to cut your losses. So in this episode, Steli and Hiten talk about why you shouldn’t spend too...more

  • 470: Revenue Sharing Models for Startups

    Nov 29 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about revenue model sharing for startups. While revenue or profit-sharing is a good option for attracting quality employees to your startup knowing when and how to distribute profits with your employees can be a challenge, especially for self-funded companies. In today’s episode, Steli and Hiten talk about how startups can share revenue, when to build an elaborate revenue-sharing model, how to incentivize your team and much more....more

  • 469: Fundraising for Startups—There’ve Never Been That so Many Options

    Nov 26 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about Fundraising for startups. When it comes to funding a startup, previously, you had two options to choose from self-fund your start or get VC funding. Now times have changed and there are more funding options available to founders. In this week’s episode, Steli and Hiten talk about how there are so many options for fundraising, self-funding versus VC funding, why it’s important to do what’s right for you and more.  Ti...more

  • 468: How to Ask Better Questions

    Nov 22 2019

    Today on The Startup Chat, Steli and Hiten talk about how to ask better questions. Asking questions is the best way to understand or gain deeper insights about anything or anyone at any time. Unfortunately, most founders don’t do it. In today’s episode of the show, Steli and Hiten talk about the importance of asking questions, how asking questions helps you gain a common understanding, how to improve your questioning skills and much more. Time Stamped Show Notes: 00:00 About today’s ...more

  • 467: The Challenger, Helper, Victim Cycle

    Nov 19 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about The challenger, helper, victim cycle. The victim mindset is one that some people have and it can be depressing being around someone who is always negative and constantly complains about everything. And while playing the victim might seem advantageous to certain people, other times it can prevent people from wanting to help you. So in this episode, Steli and Hiten talk about how some founders can either be stuck in the helpe...more

  • 466: What Color Is Boredom

    Nov 16 2019

    In today’s episode of The Startup Chat, Steli and Hiten try to answer the question, what color is boredom? One of the most important roles of a parent is helping your kids get through school. Sometimes, they may act in a way that doesn’t align with the system of the school, which could land them in trouble, and how you deal with the aftermath of that situation can make a huge impact on your child. In today’s episode, Steli and Hiten talk about how to handle awkward situations with kids in ...more

  • 465: Scheduling Principles for Startup Founders

    Nov 12 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about scheduling principles for startup founders. Being a founder of a startup means you’re extremely busy most of the time. It also means that you’re being asked to certain things like speak at events, be a guest on a podcast and so on. When not managed properly, fitting all these into your busy schedule can get out of hand, especially if you schedule way in advance. In this week’s episode, Steli and Hiten talk about a bad habit...more

  • 464: How to Foster a State of Flow in Startup Teams

    Nov 08 2019

    Today on The Startup Chat, Steli and Hiten talk about how to foster a state of flow in startup teams. Sometimes, we are completely immersed in an activity that we don’t realize how much time flies by. This experience is a mental state that psychologists refer to as flow.  In today’s episode of the show, Steli and Hiten talk about what it means to be in a state of flow, examples of being in a state of flow, what flow state is all about and much more. Time Stamped Show Notes: 00:0...more

  • 463: How to Overcome Creative Blocks

    Nov 05 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to overcome creative blocks. As a founder, creating new things is something you’ll need to do all the time. Whether it’s creating a new blog post, shooting a marketing video or writing a new line of code, creativity is part of being a founder. However, there are going to be times when you can’t think of what to create and this can slow down the progress of your startup. So in this episode, Steli and Hiten talk about why...more

  • 462: Extreme Ownership

    Nov 01 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about Extreme Ownership. Extreme Ownership is a book written by Jocko Willink and Leif Babin and it talks about the leadership concepts used by US Navy SEALs to accomplishing the most difficult missions in combat.  This book also provides readers with Jocko and Leif’s formula for success and demonstrates how to apply these directly to your business and life to likewise achieve victory. In this week’s episode, Steli and Hiten share thei...more

  • 461: The Messy Middle

    Oct 29 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the messy middle. As your startup grows, new challenges arise. Processes and strategies that you used in the early stages are not the same pones you’ll use at the middle stages. Adapting to new changes is something you want to get right, as getting this wrong can have a negative effect on your startup. In today’s episode, Steli and Hiten talk about how every company you work on now is uniquely different, why the middle is messy, ...more

  • 460: The Enneagram Personality Test

    Oct 25 2019

    Today on The Startup Chat, Steli and Hiten talk about the Enneagram personality test. Enneagram tests are online tests that can help you to determine which personality type you are and those of your team members. Like any personality test, Enneagram tests are not a science, but it can be a useful tool to help you understand yours and your team members’ tendencies in order to anticipate and prevent conflicts, and create a great working environment. In today’s episode of the show, Steli and Hiten ...more

  • 459: How to Build a Remote Sales Team

    Oct 22 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to build a remote sales team. In today’s startup world, working remotely is more popular than ever. And the popularity of remote work is also spreading to sales teams as well. However, having a remote sales team can be challenging and you need to manage it properly to make it work for your business. In this episode, Steli and Hiten talk about how having a remote sales team is possible, the type of people to hire for your remo...more

  • 458: The Heart of Your Startup

    Oct 18 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the heart of your startup. Sometimes trying to make a decision can be quite a challenge and whether you should listen to your heart or not in that situation can be a challenge for most founders. One reason for this is opening up your heart requires courage, and if things go wrong, feelings can get hurt. In this week’s episode, Steli and Hiten talk about why most people can’t speak from their heart, one thing that prevents people ...more

  • 457: Founder Distractions

    Oct 15 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about founder distractions. Being distracted from work is something all founders have to deal with and, while some kind of distractions can be a good thing, when distractions start affecting your level of productivity then it may be time to make some changes.  In today’s episode, Steli and Hiten talk about what founder distractions are, the most common types of distractions, how you can overcome these distractions and much more.  Time ...more

  • 456: The Fear of Doing Something Insignificant

    Oct 11 2019

    Today on The Startup Chat, Steli and Hiten talk about the fear of doing something insignificant. It’s very common for people to sometimes feel that their ambitions or what they do is not big enough and then beat themselves over it. This shouldn’t be the case, because of how big a goal or ambition is a very subjective issue. In today’s episode of the show, Steli and Hiten talk about why people worry about something insignificant, why you need to define what small means to you, why the idea of bei...more

  • 455: Doing What Scares You

    Oct 08 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about doing what scares you. When trying to accomplish something, the fear of the unknown can prevent you from taking action and completing your goals. Whatever it is that scares you, overcoming that fear and completing your goal can only be beneficial to you. In this episode, Steli and Hiten talk about how doing things that scare you can help you grow, situations where being scared can be a good thing, some business situations that sc...more

  • 454: The Ways We Relax

    Oct 04 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the various things they do to relax. It’s no secret that running a startup can be super stressful, and being stressed out can affect your performance as a founder and that of your team. So it’s important that you allow yourself to relax when you can. In this week’s episode, Steli and Hiten talk about why it’s important to relax, ways in which they relax and much more.  Time Stamped Show Notes: 00:00 About today’s topic. 00:35 Why...more

  • 453: Should You Make Exceptions for Employees?

    Oct 01 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about making exceptions for employees. There might come a time in your startup when a team member might ask you to make an exception for them either due to their performance or due to unforeseen circumstances. Deciding whether to give such exceptions to a team member can be tricky as you’ve got to consider how it will affect your workforce. In today’s episode, Steli and Hiten talk about why you should always prioritize the group instea...more

  • 452: The Need for Speed vs. the Need for Focus at a Startup

    Sep 27 2019

    Today on The Startup Chat, Steli and Hiten talk about the need for speed versus the need for focus at a startup. Deciding whether to prioritize speed versus focus at your startup can be crucial to how successful you’re going to be. Overall, prioritizing focus will always trump speed. However, in order to prioritize focus on you need to know what to focus on. In today’s episode of the show, Steli and Hiten talk about why focus and speed are really important, how focusing can affect your speed, ho...more

  • 451: What Perks and Benefits Should You Offer Your Employees?

    Sep 24 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how what perks and benefits should you offer your employees at an early stage startup. Offering your employees perks and benefits can lead to a happy workforce, however, deciding what types of perks and benefits to offer can be challenging. In this episode, Steli and Hiten why founders struggle with deciding what types of perks and benefits to offer, how Hiten typically approaches this issue at his businesses and the importance o...more

  • 450: How to Get Unstuck

    Sep 20 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to get unstuck when you’re trying to complete a project. Sometimes when we’re trying to complete a project or a task, we may get stuck at some stage and not know how to get past it. This is very common and not knowing how to get past this can reduce your productivity or cause frustration. In this week’s episode, Steli and Hiten talk about what causes people to become stuck, tips that can help you get unstuck and much more.  T...more

  • 449: How to Know If Your Conversion Rates Are Good?

    Sep 17 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to know if your conversion rates are good or not. In the startup world, it’s very common for founders to get hung up on benchmarks, conversion rates and so on, that they lose focus on what really matters - testing and optimization. There are just too many variables that affect the results that it is impossible to know what a good conversion rate for your business is until you’ve tested things out. In today’s episode, Steli an...more

  • 448: Thoughts on Sleep for Founders

    Sep 13 2019

    In today’s episode of The Startup Chat, Steli and Hiten share their thoughts on sleep for founders. Being a startup founder can be very stressful, and It’s very common for founders to struggle with sleep. Not getting enough sleep can not only affect your productivity, but it can also be detrimental to your health. In this episode, Steli and Hiten talk about how founders tend to struggle with sleep and some challenges that keeps founders up at night, how there’s a science to sleep and much more. ...more

  • 447: Launching a Starter Plan

    Sep 10 2019

    Today on The Startup Chat, Steli and Hiten talk about launching a starter plan. Recently, the team at Close.com introduced a Starter Plan for their software - a plan that’s designed for 1 - 3 person teams and costs $35 a month. This comes after years of focusing on bigger companies and charging a lot more for their CRM In today’s episode of the show, Steli and Hiten talk dive into why Close decided to introduce a starter plan, one of the main philosophies at Close, how fear preventing the team f...more

  • 446: Should You Let Your Employees Work on Side-Projects?

    Sep 06 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with your employee's side project. When an employee begins a side project, it’s easy to think that that project will affect his or her productivity. However, this is not always the case and in fact, doing a side project can actually increase the productivity of an employee. In this episode, Steli and Hiten how to decide if an employee should be allowed to do a side project, examples of side projects that are ok, the d...more

  • 445: Why Focus Is so Important and How to Get More of It

    Sep 03 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about why focus is so important and how to get more of it. If you’re going to be successful at anything, then staying focused on that thing is super important. If you lack focus in your life or your business, it is a safe bet to say that you will not succeed with your mission.   In this week’s episode, Steli and Hiten talk about why staying focussed is super important, tips to help you stay focused, they share a mental hack to help you...more

  • 444: How to Increase Your Productivity

    Aug 30 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to increase your productivity. If there's one thing founders struggle with a lot, it's being productive. With all the distractions of social media, mobile gaming, and the internet, in general, staying productive at work can be a challenge, and this can have a negative impact on your startup. In today’s episode, Steli and Hiten talk about what it means to be productive, how to define productivity for the role you’re in, tips f...more

  • 443: We’re All Dreaming Our Own Realities

    Aug 27 2019

    Today on The Startup Chat, Steli and Hiten talk about how we’re all dreaming of our own realities. Sometimes, we tend to dwell too much on past experiences that we don’t enjoy the moment that we live in. This can make us unproductive and lead to so many of the issues and uncertainties we encounter in life. In today’s episode of the show, Hiten’s theory about how every experience we have is all a dream, how holding on to memories of that past can diminish our future experiences, why you should fi...more

  • 442: How to Become Customer-Obsessed

    Aug 23 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to become a customer-first company. The startup world is very competitive. One way to stand out is to build a customer-centered culture at your company. This is the key to surviving the modern business environment.  In this episode, Steli and Hiten talk about why everybody in the company should be obsessed with the customer, how to create a culture around customer-obsession at your startup, why you need to hire people who are...more

  • 441: What to Do When Your Customers Don’t Pay on Time?

    Aug 20 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about what to do if your clients and customers are not paying you or paying too late. When you provide your services to a client, you expect to be paid for it. But sometimes, clients pay very late or worse, don’t pay at all, and it’s important to know how to handle a situation like this if it arises at your startup. In this episode, Steli and Hiten talk about why you shouldn’t rely on one big customer, the first thing to do when a cust...more

  • 440: Tradeoffs – A New Show by Hiten Shah & Patrick Campbell

    Aug 16 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about product/market fit of popular products. Product/Market Fit is a common concept that is used a lot in the startup world. According to Marc Andreessen “Product/market fit means being in a good market with a product that can satisfy that market.” Understanding this concept is hugely important because when your users understand and use your product enough to recognize it’s value, it is a huge win for your startup. In this week’s epis...more

  • 439: The Remote Work Report 2019

    Aug 13 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the brand new remote work report. Working remotely is on the rise these days, and while being able to work from outside of a company’s office has been possible for a while, working remotely is only now becoming mainstream. In today’s episode, Steli and Hiten talk about the remote work report that was conducted by the FYI team, key lessons that were learned from creating the report, some interesting statistics about remote working...more

  • 438: Hiring Service Providers

    Aug 09 2019

    Today on The Startup Chat, Steli and Hiten talk about how to hire service providers for your startup. Choosing the right service provider to work with for your startup can be quite challenging, especially if you haven’t worked with one in the past. You may be lucky and get it right the first time, but it’s highly likely that you’ll go through a couple before finding the perfect match.  In today’s episode of the show, what it’s like working with service providers, tips to help you choose the righ...more

  • 437: Why Hacks Are Not Enough for Growth Anymore (Live from Growthhackers 2019)

    Aug 06 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about why hacks are not enough for growth anymore. Growth hacking is a term that is used a lot in the startup world, but what does it really mean and what should you really care about when it comes to measuring it? In this episode, Steli and Hiten talk about what growth hacking means, how the term growth hacking came about, things to avoid when it comes to growth hacking and much more. Time Stamped Show Notes: 00:00 About the topic of ...more

  • 436: Due Diligence During Fundraising

    Aug 02 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about due diligence during fundraising. The fact is, no investor in their right mind is going to invest money in a startup that has sketchy numbers. Investors will want to know everything about how your business is doing and if you can give them the answers they need then that can kill the deal.  In this episode, Steli and Hiten talk about what due diligence is, how it can happen, what fundraising is about and much more. Time Stamped S...more

  • 435: How to Deal with Bullies as a Founder?

    Jul 30 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with bullies as a founder.  If you’re in sales, you’re going run into a prospect that is unreasonably aggressive. This typically tends to overwhelm most sales people and can lead to submission and overreaction by the sales person.  In today’s episode, Steli and Hiten talk about how most people see bullies, the main reason why bullies are over-aggressive, how people’s childhood affects how they act and much more.  Time...more

  • 434: Money Management for Startups

    Jul 26 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about startup money management. In the startup world, it’s very common for founders to overlook the significance of how their money is managed. Properly managing your startup’s financing is super important and not doing so can have serious consequences for your startup. In this week’s episode, Steli and Hiten talk about what money management means, why you should take money management seriously, how to deal with upfront revenue and muc...more

  • 433: How to Listen & Learn from Those with Less Success Than You

    Jul 23 2019

    Today on The Startup Chat, Steli and Hiten talk about how to listen & learn from those with less success than you. Getting advice from people is taking that feedback is a key part of growing both personally and professionally. Being receptive to people’s opinions helps strengthen the relationships we have with them and gives us a different perspective on that topic.  In today’s episode of the show, Steli and Hiten talk about how you can learn from anybody and everybody, what Hiten cares about wh...more

  • 432: Comparing Yourself with Other Founders & Startups

    Jul 19 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about comparing yourself with other founders & startups. It’s common for some founders to compare themselves and their startups with other founders and startups. ,and doing so is never a good thing. The moment we start comparing ourselves to other people's apparent success, most of the time, we all lose. In this episode, Steli and Hiten talk about why comparing yourself to others is never a good thing, why you need self-awareness and s...more

  • 431: Should You Run a Ton of Experiments Early on as a Founder?

    Jul 16 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to run marketing experiments when you’re just starting out. As a founder, you need to run experiments in order to find out what will work for your startup. However, most marketing experiments are done wrong, and this can lead to failures, demotivation or can cost you a lot of money. In this episode, Steli and Hiten talk about how to run marketing experiments the right way, why having a goal super important when you run experi...more

  • 430: How to Get Marketing Attribution Right

    Jul 12 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to get marketing attribution right. One of the most important thing a marketer needs to know is whether your campaigns are driving revenue or not. If you’re unable to answer this, you’ll struggle making the right marketing campaigns. While vanity metrics like number of shares on social media and open rates for your emails are super easy to find, the important data - the one that tells you which helped close a  sale - is less ...more

  • 429: Encouragement vs Advice

    Jul 09 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about encouragement vs advice and the importance of encouragement. This episode comes after a recent tweet by Hiten about the power of encouragement and the impact it can have on the person who is being encouraged.  In today’s episode, Steli and Hiten talk about the definition of encouragement, why this tweet resonated strongly with Steli, the best thing we can do for other people when it comes to giving advice and much more.  Time Sta...more

  • 428: What We Recently Learned as Dads That Helps Us as Founders

    Jul 05 2019

    Today on The Startup Chat, Steli and Hiten talk about we they recently learned as dads that helped them as founders. For most people, our first teacher is usually our fathers. From riding a bicycle to playing football, fathers typically teach us many lessons when we were children. Our dads typically are there for us through our heartbreaks and failures, and heartily encourage and pat us on our back when we achieved something. In today’s episode of the show, Steli and Hiten talk about what made t...more

  • 427: Lies Founders Tell Themselves and Others

    Jul 02 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about lies founders tell themselves and others. It’s common for founders to unknowingly tell themselves and others lies about the state of their companies. And not realizing that what you may be saying to yourself about your company can lead to the lack of growth of your company or worse. In this episode, Steli and Hiten talk about the common lies founders tell themselves, how to realise that you’re telling yourself these lies, how to ...more

  • 426: How to Create a Successful Pilot Program for Your Startup

    Jun 28 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to create a successful pilot program for your startup. In the startup world, running a pilot program for your startup is a great way to fine-tune your solution and get in some early customers. Sadly, many pilots end up failing due to mistakes made during them, and this is something that Steli and Hiten explore in this episode.   In this episode, Steli and Hiten talk about how to do pilot programs correctly, why you need to be...more

  • 425: The Value of Overcommunicating

    Jun 25 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the value of overcommunicating. Communicating effectively in a startup is super important to the success of not just your startup, but also the businesses of those you serve. And it’s up to the leadership of a startup to communicate effectively. In this week’s episode, Steli and Hiten talk about why you need to be incredibly disciplined about how you communicate, why overcommunication is usually the reason projects succeed, the ...more

  • 424: How to Keep Your Team’s Morale Up

    Jun 21 2019

    Today on The Startup Chat, Steli and Hiten talk about how to keep morale up in your company. In all startups, there are times where the moral or the mood of the team is not at it’s highest. When the morale of your team is low, it is important that you take steps to raise your team's morale quickly, so that they can handle issues in your company better. In today’s episode of the show, Steli and Hiten talk about what morale is, why keeping up morale in your team applies to everybody, how to measur...more

  • 423: Steli’s Outbound Recruiting Hack

    Jun 18 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about Steli's outbound recruiting hack. Hiring a new member of staff can be challenging. If you want to find the right person for the role, you need to invest a lot of time and sometimes money on the whole process. One way to approach the whole hiring process is by seeking the advice of people who are overqualified for the job, and this can lead to a lot of benefits for you. In today’s episode, Steli and Hiten talk about how hiring fo...more

  • 422: Introverts That Learned to Talk

    Jun 14 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about introverts that learned to talk. It’s common to assume we know the difference between extroverts and introverts. One might be forgiven in believing that extroverts are talkative and outgoing people, while introverts are quiet and tend to be very private. However, this is not always the case. In this episode, Steli and Hiten talk about the history of the startup chat, the idea of being introverted versus extroverted, the differenc...more

  • 421: The Benefits of Therapy for a Founder

    Jun 11 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the benefits of therapy for a founder. Running a startup comes with a lot of strain and stress, and if not managed properly, can affect your mental health. As a founder, if you feel you need help to get you over these trying times, it may be a good idea to talk to a therapist. In this episode, Steli and Hiten talk about the history of the startup chat, why the name was chosen, why the show is all about startup mentality and much ...more

  • 420: Semi-Remote? Good/Bad?

    Jun 07 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the difference between running a fully remote company versus semi-remote companies. The business world has changed. It’s now possible for employees to work outside of an office and be very productive at it. But deciding if your company should be a remote company or a semi-remote company is a critical decision a founder can make In this episode, Steli and Hiten talk about how Close started as a semi-remote company, why remote empl...more

  • 419: Remote Work Isn’t Going Away. How to Do It Well

    Jun 04 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about remote work or distributed work. The topic of having remote or distributed teams is a hot one in the startup world. It is common for some startups that implement remote work policies to see increased productivity, efficiency, and fulfillment from their employees. However, the reverse can be the case when a remote team is not managed properly In this week’s episode, Steli and Hiten talk about having a remote work or distributed wo...more

  • 418: Changing Your Domain Name? Here’s What You Should Consider

    May 31 2019

    Today on The Startup Chat, Steli and Hiten talk about what to consider before changing your domain name. There are multitudes of reasons why a startup might want to change it’s website’s domain name. This could be due to rebranding or switching to something entirely new. While this can be an exciting time for your startup, there are risks to this and it can also be one of the scariest you may ever do for your business. In today’s episode of the show, Steli and Hiten talk about why close.io purch...more

  • 417: Building the Content Muscle

    May 29 2019

    Today on The Startup Chat, Steli and Hiten talk about building your content muscle. As founders, sometimes we want to create content, but we talk ourselves out of it. And this could be due to many reasons, and one of those is that we overthink it and strive for perfection in version 1, and then when you start doing it, it feels wrong and this takes all the sails out of your wind. In today’s episode of the show, Steli and Hiten talk about how to get comfortable at creating content, why you should...more

  • 416: Effort vs Leverage

    May 24 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about effort vs leverage. Using leverage can be seen as being lazy by some and being smart by others. Sometimes it might be in your best interest to put in the effort to perform a task or it might better to have someone else who better at it than you do that task for you. In today’s episode, Steli and Hiten talk about when to use effort vs leveraging what you have, the idea of working hard versus working smart, what approach to take a...more

  • 415: New Positioning for the Startup Chat?

    May 21 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the new positioning for The Startup Chat. After over 400 episodes of The Startup Chat, Steli and Hiten have decided to step back a little and review the podcast positioning, content and brand. In this episode, Steli and Hiten talk about the history of the Startup Chat, why the name was chosen, why the show is all about startup mentality and much more. Time Stamped Show Notes: 00:00 About the topic of today’s episode 00:35 Why thi...more

  • 414: The Energy-Thoughts-Actions Framework

    May 17 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about The Energy-Thoughts-Action Framework. The thoughts that we have in our your mind play a huge role in the actions we take. And our thoughts influence how we behave, our attitudes to things in life, and they also control how you react to different situations as well. In this episode, Steli and Hiten talk about what the Energy-Thoughts-Action Framework is, the hierarchy of action, how behavior usually leads to action and much more. ...more

  • 413: How Important Is Choosing a Good Market for Your Startup?

    May 14 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of choosing the right market for your product. When developing a SaaS product, choosing the right target market is the most critical step in planning a successful launch of your product. And making this choice comes down to understanding two things - tailwind and trend. In this week’s episode, Steli and Hiten if the CRM market is still a good market to get into, why you shouldn’t worry so much about the right marke...more

  • 412: Is Bragging Bad? Is Being Humble Good?

    May 10 2019

    Today on The Startup Chat, Steli and Hiten talk about bragging versus being humble. How you feel about an entrepreneur who brags about his successes or is humble about them is something that is very subjective in nature. However, there are certain situations where bragging or pumping yourself up might be the right thing to do and vice versa. In today’s episode of the show, Steli and Hiten talk about why people feel differently about humble founders versus those who brag often, the big revelation...more

  • 411: Hiten’s Billion Dollar Mistake

    May 07 2019

    Today on The Startup Chat, Steli and Hiten talk about Hiten's Billion Dollar Mistake. This episode comes after a blog post that Hiten wrote a couple weeks ago that blew up on the internet. It’s about a billion dollar mistake he made at his company KISSmetrics. In today’s episode of the show, Steli and Hiten talk about the reaction to the blog post, the big revelation he made, lessons he learned from it and much more. Time Stamped Show Notes: 00:00 About today’s topic 00:55 Why this topic was ch...more

  • 410: The Value of Generating Hype for Your Startup

    May 03 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the value of hype in your marketing campaign. In the startup world, it is common for a business to try to build some hype around a product that they are about to launch. However, this can leave a sour taste in the mouth of users, if the product doesn’t meet expectations, and it can hurt a brand In today’s episode, Steli and Hiten talk about how some companies are really good at being out there, the good and the bad kind of hype, ...more

  • 409: Meditation for Founders

    Apr 30 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about meditation for founders. Meditation is an ancient practice that helps those who do it control their mind and consequently their lives. It’s a practice that is becoming increasingly common in the startup world and this isn’t surprising as meditation has many benefits. In this episode, Steli and Hiten they got into meditating, the different things you can experience when you meditate, how meditation is much more about being than do...more

  • 408: Quantity vs. Quality in Content (Is More Always Better?)

    Apr 26 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about quantity versus quality when it comes to content marketing and marketing in general. In the startup world, it’s common saying that content is king. However, deciding whether if your content marketing strategy should be to push out tons of average content or just a handful of quality content can be tricky. And making this choice comes down to your content marketing goals. In this episode, Steli and Hiten talk about why your goals ...more

  • 407: How to Deal with Investor Conflicts?

    Apr 23 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with Investor conflicts. Disagreements happen all the time between founders and investors, and these can affect your performance and that of the business as well. So it’s safe to say that how you handle these conflicts when they arise is super important to the success of the business. In this week’s episode, Steli and Hiten dive into how why conflicts might arise between founders and investors, what to do if these con...more

  • 406: Mistakes Startup Founders Make When Asking for Advice

    Apr 19 2019

    Today on The Startup Chat, Steli and Hiten talk about mistakes people make when they ask for advice. Asking for advice can be a tricky thing. Often times, when asking someone is struggling with something, that person might not know exactly how to ask for it. Other times, that person might not be seeking new ideas but is rather looking for validation or an affirmation of a choice they’ve already made. In today’s episode of the show, Steli and Hiten talk about some common mistakes people make when...more

  • 405: Steli Needs Your Help Finding the Right Person

    Apr 16 2019

    Today’s episode of The Startup Chat is a special one, in it, Steli asks for your help finding the right person for a job at his company, Close.io. Close.io is currently looking to hire a director of marketing for their team. This is as a result of the growth and scaling they are currently undergoing. While Steli has been talking to some amazing candidates, he’s decided to appeal to the Startup Chat community for help finding the right person for the job. In today’s episode, Steli talk about what...more

  • 404: Why Your Biggest Strength Is Your Biggest Weakness

    Apr 12 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about why your biggest strength is your biggest weakness. Sometimes we think we’re really good at something but then, after some evaluation, we realize that we’re not as good in that thing as we thought we were. This could be a bad thing as our belief in our capability at something can turn out to be a huge weakness for us In this episode, Steli and Hiten share their thoughts on why our biggest strength is your biggest weakness, how St...more

  • 403: 4 Lessons for Podcasters After 400+ Podcasting Episodes

    Apr 09 2019

    In today’s episode of the startup chat, Steli and Hiten talk about 4 lessons for podcasters after 400+ podcasting episodes. Today’s episode is a special one. After over 400 episodes of hosting the Startup Chat, Steli and Hiten share the biggest lessons they’ve learned from the experience. In this episode, Steli and Hiten talk about why it’s important to do your research on guests on your show, the importance of making your podcast conversational, why consistency is king when it comes to podcasti...more

  • 402: Personal Finances for Founders

    Apr 05 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about personal finances for founders. One of the biggest mistakes founders make without realizing it, is neglecting to manage their own personal finances while they focus on starting, building and scaling their startups. This can be disastrous if it goes wrong as not paying attention to your own finances, ultimately slow down the development of your startup In this episode, Steli and Hiten talk about common monetary situations founders...more

  • 401: How to Work with Designers

    Apr 02 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to work successfully with designers. Working with a designer can be quite challenging, especially when you’re not a designer. From choosing one to giving them feedback on their work, to actually getting feedback from them. Managing your interaction with a designer requires some sort of skill. In this week’s episode, Steli and Hiten dive into how to work with a designer when you’re not a designer, the importance of interviewin...more

  • 400: Identifying & Focusing on Growth Customers

    Mar 29 2019

    Today on The Startup Chat, Steli and Hiten talk about identifying & focusing on growth customers. In the startup world, it’s common to want to prioritize customers that pay higher for your products, however focusing on these customers might not be the best way to optimize your business, as this customers might not necessarily be growing. In today’s episode of the show, Steli and Hiten talk about what a growth customer is, the 2 types of money that come into any business, what is negative churn a...more

  • 399: How to Create an Ideal Customer Profile?

    Mar 26 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to create an ideal customer profile. Creating an ideal customer profile for your business is super important. It can help you build a better product, market it better and ultimately help you serve your customers better. But how detailed should you be when creating one of these? In today’s episode, Steli and Hiten share their thoughts on what an ideal client profile is, why you should create one for your business, tips on how...more

  • 398: How to Use Documentation to Get the Right Things Done in a Remote Business

    Mar 22 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to use documentation to get the right things done in a remote business. For your startup to run smoothly with no hiccups, it is crucial to document all your processes and have them followed by your team members. The importance of documentation is even more crucial in fully remote companies, as a lot can go wrong when everyone is not physically present. In this episode, Steli and Hiten share their thoughts on why documentation...more

  • 397: Creating a New Category as a Startup

    Mar 19 2019

    In today’s episode of the Startup Chat, Steli and Hiten talk about creating a new category as a startup. Sometimes in order to stand out in a highly competitive niche, it may be necessary to create a new category for your product. This strategy is sometimes known as resegmenting and can be quite rewarding when done right, as you can then become a leader in the category you created. In this episode, Steli and Hiten talk about what resegmenting is, if you should implement it for your startup, how...more

  • 396: Should You Be Secretive About Your Startup Ideas?

    Mar 15 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how secretive you should really be with your ideas as a founder. The startup industry, it’s common for new founders to be super protective of their ideas. However, more experience founders understand that ideas are a dime a dozen, and execution is all that really matters.   In this week’s episode, Steli and Hiten dive into how secretive you should be with your ideas, wow the execution of an idea is what really matters, when to be...more

  • 395: How to Set Clear Expectations to Get Good Results?

    Mar 12 2019

    Today on The Startup Chat, Steli and Hiten talk about how to create and how to set clear expectations. In any relationship, whether professional or personal,  setting clear expectations is key to making sure that that relationship is successful or not. But knowing what is expected of us something a lot of people struggle with, and this can lead to a lot of headache at work or home. In today’s episode of the show, Steli and Hiten talk about how expectations are the birth of either success or fail...more

  • 394: What’s Your Level of Incompetence?

    Mar 08 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about your level of incompetence. Sometimes, situations arise when you are unable to handle a situation properly. This could be because you don’t have the skill sets to handle that situation or you’re unable to figure out how to handle said situation. In today’s episode, Steli and Hiten share their thoughts on what being incompetent means, why it’s important to figure out what’s causing you to be incompetent at managing a situation, ho...more

  • 393: How Not to Make Dumb Mistakes Under Pressure

    Mar 05 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how not to make dumb mistakes under pressure. It’s common in business to find ourselves in situations where we have to make our most important decisions under pressure. And this pressure could be as a result of a lack of time, emotional stress, or desperation. Most times, when we make decisions under pressure, it ends up being a bad decision. In this episode, Steli and Hiten share their thoughts on why you shouldn’t make very imp...more

  • 392: Why Steli Is Always Looking to Understand the Person Behind the Message (People Research Episode)

    Mar 01 2019

    In today’s episode of the startup chat, Steli and Hiten talk about why Steli is always looking to understand the person behind the message. Sometimes when we receive a message, it difficult for us to understand the true meaning of that message. And one of the reasons why we don’t is because we lack context around who the messenger is and why they are saying what they are saying. In this episode, Steli and Hiten talk about why it’s important to understand the person behind a message, how doing so...more

  • 391: How to Create Effective Comparison Pages

    Feb 26 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to create comparison pages to highlight the differences between you and your competitors. The startup industry can be super competitive, and buyers are continually looking for better solutions to their problems. One way to show potential customers that your product is better than your competitors is by creating a comparison page on your site. In this week’s episode, Steli and Hiten dive into what a comparison page is, who it ...more

  • 390: How Not to Get Ahead of Yourself

    Feb 22 2019

    Today on The Startup Chat, Steli and Hiten talk about how not to get ahead of yourself. Sometimes we tend to get ahead of ourselves when things are going well in our business, and this can be a bad thing as we tend to lose focus on what’s working and get distracted by what we could be doing. In today’s episode of the show, Steli and Hiten talk about how to contain your ambition when things are going very well in your business, they share specific examples of how we can get ahead of ourselves and...more

  • 389: The Dangers of Being Overprepared

    Feb 19 2019

    Today on The Startup Chat, Steli and Hiten talk about the dangers and the downsides of being overprepared. Sometimes we tend to overprepare for a meeting that we screw it, meaning we research the other party a lot, and go into that meeting trying to impress them. This can be a bad thing, and can be as bad as being underprepared. In today’s episode of the show, Steli and Hiten talk about how to overpreparing is a bad thing, why you need to chill out a little bit, they share some tips that can hel...more

  • 388: How Do You Define Your Identity

    Feb 15 2019

    Today on The Startup Chat, Steli and Hiten talk about how to define your identity. Trying to define who you truly are is one of life’s biggest struggles. Often, when we define ourselves, we tend to focus on the negative aspects of our identity or how we compare to other people around us. In today’s episode of the show, Steli and Hiten talk about how to define yourself, why Hiten tweet about this topic in the first place, they share some tips that can help you define yourself and much more. Time ...more

  • 387: How to Make Increasingly Better Choices Each Day

    Feb 12 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to make increasingly better choices in your life and your business. Decision making is one of the most difficult things that a human can do. People often say that they find it hard to make decisions. Unfortunately, we all have to make decisions all the time, and this could range from trivial issues like what to have for breakfast, right up to make or break decisions like who to hire in your business and so on. Tune in to this...more

  • 386: How to Sleep and Rest up as a Founder

    Feb 08 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of sleep and rest. As a founder, a good night's sleep is incredibly important for your health. In fact, it’s just as important as eating healthy and exercising. Unfortunately, the work and our environment can interfere with our natural sleep patterns and this can affect a founders performance. In this episode, Steli and Hiten share their thoughts on the importance of sleep and rest, their pre-sleep routines, why dr...more

  • 385: Firing People Too Slow Will Kill Your Startup

    Feb 05 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about holding on to people who aren’t working out too long. One of the biggest mistakes founders make is holding on to a non-performing team member for too long. Doing so can be bad for the business, the team and for the non-performing team member as well. So it’s important to let people go if it’s not working out and do it at the right time. In this episode, Steli and Hiten talk about why hanging on to a non-performing team member is ...more

  • 384: Customer Development Mistakes to Avoid

    Feb 01 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can avoid customer development mistakes. Customer development is a four-step framework for discovering and validating the right market for your idea. It is used by founders to build the right product features that solve customers’ needs and much more. Customer development is crucial to the success of a product, therefore it has to be done the right way. In this week’s episode, Steli and Hiten dive into what  Customer...more

  • 383: What Makes You Come Alive at Work? What Drives You?

    Jan 29 2019

    Today on The Startup Chat, Steli and Hiten talk about what makes you truly come alive at work and why are you working. This episodes is a special episode of the show. Today Hiten and Steli ask what brings you alive at your workplace. They share with us what it is that brings them alive at theirs. Listen to the full episode to hear what brings Steli and Hiten alive at work, why it’s important to share this insight with the world and much more. Time Stamped Show Notes: 00:27 About today’s topic 00...more

  • 382: How to Hire People Who Are More Senior Than Yourself

    Jan 25 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire people that are much more senior than you are. Sometimes when it’s time to hire new staff for your startup, you may be in a situation where you’re hiring people who are much more senior than you, both in terms of age and experience. It can feel intimidating when this happens, but it really shouldn’t be. Tune in to this week’s episode to hear Steli and Hiten thought on how to hire people that are much more senior than ...more

  • 381: Self-Serve Sales: How to Get People to Upgrade Themselves in Your App

    Jan 22 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to do sales when you’re a self-service product. When done right, the self-service model can be a great way to sell saas products. Leads come through your funnel, sign up for a trial and upgrade to a higher tier without you lifting a finger or hiring an expensive sales team. In this episode, Steli and Hiten share their thoughts on what exactly the self-service model is, how to optimize your website for it, mistake that saas en...more

  • 380: How to Become Good at Copywriting

    Jan 18 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about copywriting and writing good copy for startups. When it comes to marketing your startup, your copywriting is one of the most critical elements that could make or break your campaign. But what is copywriting? It consists of all the content that marketers use to try to get people to take an action after reading or hearing them. In this episode, Steli and Hiten talk about what copywriting is, why it’s important, tips that can help y...more

  • 379: How to Design/Write Great CTAs (Call to Actions)

    Jan 15 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA). In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some specified action. Call to actions generally takes the form of a button or hyperlink and are typically written as a command, such as “Book my call” or “Buy It Now” and so on. In this week’s episode, Steli and Hiten dive into what  Call-To-Action are, why...more

  • 378: Do You Have to Sacrifice Your Life & Health in the Early Days as Founder?

    Jan 11 2019

    Today on The Startup Chat, Steli and Hiten talk about if it’s necessary to sacrifice your life and your health in the early days of building your startup. In the startup world, creating a healthy balance between work and play is absolutely essential when it comes to leading a happy and productive lifestyle. But achieving this is not always easy – especially if you’re at the early stages of your startup. In this week’s episode, Steli and Hiten share their thoughts on the importance of having a he...more

  • 377: Should You Wake up Super Early in the Morning as Founder?

    Jan 08 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about early morning routines and the act of waking up early in the morning as a founder. It is common knowledge that how well you sleep and the state of mind you create at the beginning of the day have a lot to do with how much you'll accomplish in that day. It’s a good idea to develop a morning routine that makes you be more productive. Tune in to this week’s episode to hear Steli and Hiten thought on morning routines, waking up early...more

  • 376: Learning to Ask for Help

    Jan 04 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about learning to ask for help in business. Many founders are not used to asking for help and this can be a disadvantage for themselves and their businesses. It’s common to see founders who are great at helping others solve their problems to be horrible at asking for help when they need it. In this episode, Steli and Hiten share their thoughts on why it’s important to ask for help when you need it, why you should figure out how to ask ...more

  • 375: The Second Time Around as a Startup Founder

    Jan 01 2019

    In today’s episode of The Startup Chat, Steli and Hiten talk about what they call “the second time around”. “The second time around”, also known as second time syndrome, is basically starting a new business after a previous success or failure at another business. It is common for second-time founders to believe that they will be successful at a second business and most of the time this is no the case. In this episode, Steli and Hiten talk about what “the second time around” is, how your first at...more

  • 374: Encore Episode: Big Picture Thinking / How to Prioritize

    Dec 28 2018

    This is an encore episode. In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that they fail to stop and prioritize. Steli and Hiten talk about being mindful in order to develop good prioritization skills. Tune-in and discover how you can cultivate mindfulness and build your prioritization skills which can help you execute tasks of gre...more

  • 373: Encore Episode: How It All Began

    Dec 25 2018

    This is an encore episode. In this first ever podcast of The Startup Chat, Steli and Hiten chat about why they are starting the podcast and they unsuccessfully try to come up with a name for it. This ones all entertainment so get ready to laugh. The post 373: Encore Episode: How It All Began appeared first on The Startup Chat with Steli & Hiten.

  • 372: Encore Episode: Tips to Generate Customer Insights

    Dec 21 2018

    This is an encore episode. When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the customer grows wider and wider. Steli and Hiten warn against the tendency to forget about the importance of retrieving those customer insights. Since customers ultimately drive our success and inform us of how we can improve, Steli and Hiten talk about th...more

  • 371: Encore Episode: How to Find Product Market Fit

    Dec 18 2018

    Today we're re-publishing our most popular episode of 2018, which is all about finding product-market fit. The post 371: Encore Episode: How to Find Product Market Fit appeared first on The Startup Chat with Steli & Hiten.

  • 370: Changing a Startup Team’s Culture vs Hiring a New Team?

    Dec 14 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about changing a teams culture versus firing and hiring a new team. There comes a time in every startup's life that fundamental changes need to be made in the way things are currently done. This could be as in order to solve a crucial challenge, prepare for growth or adjust to the current business environment. How you approach this as a founder is crucial as if it’s handled the wrong way, can lead to negative consequences for your star...more

  • 369: How to Stay Mentally Healthy in a Startup

    Dec 11 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about mental health and how to stay mentally healthy while you are building a startup. When you’re building a startup, staying mentally healthy is really important. Way too many entrepreneurs try to be strong and save face when circumstances are bad and this can lead to depression or worse. Tune in to this week’s episode to hear Steli and Hiten on the importance of mental health, best practices to stay mentally healthy in a startup, wh...more

  • 368: Creating or Working with a Company Builder?

    Dec 07 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the concept of company builders or company studios. But what is a company studio? According to Steli, a company studio is a corporate structure that brings together talent and people, develops ideas and prototypes with those people and once those ideas or prototypes become something viable, they infuse capital into that project and incorporate it into a new business. It’s basically something in between starting your own company a...more

  • 367: How to Rebrand Your Startup

    Dec 04 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate how to rebrand your company the right way. Sometimes, some founders might decide to change the name of their company. This could be because they don’t like the name, the name is not resonating with their customers or they need a new name that reflects the current state of the company. While it may be a good idea to change the name, doing so a lot comes with a lot of risks and the rewards might not be that great. Listen ...more

  • 366: How to Name Your Startup

    Nov 30 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to come up with a name for your startup. Finding the right name for your startup can be challenging, and it’s important you come up with a great name because it can have a significant impact on your success. For example, if you choose the wrong name for your startup, it could fail to connect with customers or worse. In this week’s episode, Steli and Hiten talk about how to come up with a great name for your startup, how they ...more

  • 365: Replacing Yourself as CEO or Founder

    Nov 27 2018

    Today on The Startup Chat, Steli and Hiten talk about replacing yourself as CEO or the founder of your startup. One of the hardest decision a founder can ever make is deciding when it is time to hand the wheel to someone else. Why it may seem like something that needs to be done, it’s also something that Hiten recommends you don’t do as it can limit the success of the company amongst other things. In this week’s episode, Steli and Hiten share their thoughts on why you shouldn’t replace yourself ...more

  • 364: How to Help Your Customers Through Change

    Nov 23 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to help your customers through change. When you’re building a product, it is common to make changes to it. This could be a UI change, a pricing change, a Logo change and so on. These changes will affect the customer so it is important to consider them before making any changes. Tune in to this week’s episode to hear Steli and Hiten thoughts on how to properly make changes to your product, how to communicate those changes to y...more

  • 363: SaaS Pricing: Using Starter Packages to Attract Smaller Customers

    Nov 20 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about a new pricing trend in the startup world. There’s a new trend in the startup world when it comes to pricing. Some companies are beginning to offer custom prices to customers who meet certain criteria. This is in particularly common with larger companies like HubSpot or Intercom. In this episode, Steli and Hiten share their thoughts on these new pricing trends, why some companies started offering them if you should implement it in...more

  • 361: How to Use Affiliate Programs to Fuel Growth

    Nov 13 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate programs and how to use it for your business when you want to acquire more customers. Affiliate programs can be an effective way to get new customers and scale your startup. For it to be successful, it is important to know how to create a program that helps your customers and advocates do your marketing for you. In this episode, Steli and Hiten talk about what an affiliate program is, why they don’t work for some startu...more

  • 360: Being Cynical in a Startup – Good or Bad?

    Nov 09 2018

    Today on The Startup Chat, Steli and Hiten talk about becoming cynical or jaded as a founder. One of the beautiful things about being an entrepreneur for the first time is that you have this youthful and blissful mind. You feel like everything is possible and everything you learn is mind blowing to you. But, this state of bliss wears off as time goes by and you get more experienced. In this week’s episode, Steli and Hiten share their thoughts on why new founders are less cynical than experienced...more

  • 359: How to Create a Great Take-Home Assignment for New Job Applicants

    Nov 06 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about take-home assignments for job applicants. This topic was chosen as a result of mistakes that were made at recent hirings at Close.io and as take-home assignments is an integral part of the hiring process. In this week’s episode, Steli and Hiten share their thoughts on what take-home assignments are, how to approach them, mistakes to avoid when handing them out and much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:...more

  • 358: The Value of Consuming Opposing Opinions

    Nov 02 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to consume opposing opinions. Whether we know it or not, we are all stuck in our own little bubble. While this can be a good thing, to live a more balanced business and work life, it is a good idea to be open to views that are different from our own. Tune in to this week’s episode to hear Steli and Hiten thoughts on how opposing views can be valuable, how you can be more welcoming to opposing views and much more. Time Stampe...more

  • 357: It’s Not the Big That Eat the Small. It’s the Fast That Eat the Slow.

    Oct 30 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to act, move and execute faster. In the startup world, speed is everything. If you don’t execute fast, you’re very likely to fail. However, moving at such a fast pace can be scary to some founders and employees. Which is why it’s important to put in place processes that allow you to execute at a fast pace, otherwise your competition will. In this episode, Steli and Hiten share their thoughts on why speed is important for star...more

  • 356: Are Startups Really the Right Vehicle to Gain Freedom in Life?

    Oct 26 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about whether being an entrepreneur really the right way to gain more freedom in life. It’s common for some people to think that being an entrepreneur is the right way to gain more freedom in life. However, this is not often the case, as sometimes, entrepreneurship can rob you of as many freedoms as it gives to you. In this episode, Steli and Hiten address this belief by many that entrepreneurship grants you all freedoms in life, they ...more

  • 355: What Is Killing Your Startup Growth?

    Oct 23 2018

    Today on The Startup Chat, Steli and Hiten talk about the main things that are killing your growth in your startup. Growing a startup can seem complex but it doesn’t have to be. There are several things that a you can do that could kill the growth of your startup and knowing what these things are will help you grow your startup to new heights . In this week’s episode, Steli and Hiten share some address some of the most common factors and thing founders do that kills or slows down the growth of t...more

  • 354: How to Create Vision & Mission Statements

    Oct 19 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about two parts of the business trifecta, the vision and mission statements. As a founder, you should have a clear mission and vision for your company. Mission and vision statements are similar and knowing the difference between both can go a long way in moving your company in the right direction.   In this week’s episode, Steli and Hiten share their thoughts on what a company’s vision should be, how it differs from its mission, how to...more

  • 353: Growing from $1MM to $10MM

    Oct 16 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to grow your company from one million to ten million in revenue. Hitting the million dollar revenue mark is a great achievement and something to congratulate yourself on. However, once you do, the new challenge now becomes growing your revenue to newer heights and this can be quite a challenge. Tune in to this week’s episode to hear Steli and Hiten thoughts on surpassing the one million revenue mark and much more. T...more

  • 352: Speaking at Conferences Worth Your Time?

    Oct 12 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about speaking at conferences. As you become more experienced and successful in business, you may get invited to speak at conferences. This could be for small acceptance of an award, to join a panel with your peers, or to keynote a major conference. One great thing about speaking at events and conferences is that it provides you with a huge opportunity to get your personal brand and company out in the limelight while, at the same time,...more

  • 351: Encore Episode – How to Use Scripts to Empower Your Sales Team

    Oct 09 2018

    In today’s episode, Steli and Hiten talk about the importance of having scripts and templates in your sales process. While it may not be needed during the early days of a startup, documents and scripts are crucial in helping your salespeople communicate your value. Listen as Steli shares how he learned the value of scripts from his own experience in sales and crucial tips that will help you make the most of your own templates. Time Stamped Show Notes: 00:05 – Today’s episode is about using scr...more

  • 350: Who Am I? (How Do You Figure out Who You Are)

    Oct 05 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the idea of figuring out the answer to the question “who am I?”. This is a question that we all ask ourselves at some point in our lives. However, in order for you to find yourself, you need to learn about yourself first. And this is no small feat. Figuring out who you are and what you want out of life can be challenging, and affects the kind of founder you will become. In this episode, Steli and Hiten share their thoughts on wha...more

  • 349: Encore Episode – How to Optimize Your Sales Funnel

    Oct 02 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore, optimization is essential if you want to increase conversions and sales. In this week’s episode of The Startup Chat Steli and Hiten talk about what a funnel is, how to optimize it to increase conversions and sales and much more. Time Stamped Show Notes: 00:32 Wha...more

  • 348: Weird Side Projects We’ve Worked on That Failed and What We Learned

    Sep 28 2018

    Today on The Startup Chat, Steli and Hiten talk about ideas, side projects, and businesses. Steli and Hiten have been in business a long time. It is fair to say that they’ve had a long history of failed side projects, and each failed business idea has taught them valuable business lessons and motivated them to continue trying. In this week’s episode, Steli and Hiten share some business ideas they’ve tried in the past that failed and talk about why they failed. Time Stamped Show Notes: 00:00 Abou...more

  • 347: How to Get to $1MM in Revenue with Your Business Today

    Sep 25 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about reaching $1 million in revenue in your startup. Reaching $1 million in revenue for your startup is a number that a lot of entrepreneurs aspire to reach and can seem magical for some. However, reaching this milestone is not easy and sometimes, founders who do, often take it for granted. In this week’s episode, Steli and Hiten share their thoughts on what it takes to reach a million dollars in annual recurring revenue, strategies t...more

  • 346: How to Talk to Yourself

    Sep 21 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about inner dialogue. Inner dialogue, also known as talking to yourself or inner talk, is something a lot of us do. On many occasions, the inner dialogue is negative and strengthens any negative attitude or behavior. On the flip side, inner dialogue can also be a positive thing, one that you can use to your advantage as an entrepreneur. Tune in to this week’s episode to hear Steli and Hiten thoughts on what inner dialogue is, what conv...more

  • 345: Encore Episode – Cold Calling 101 for Founders

    Sep 18 2018

    On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling work for him and his business. Cold calling is a channel that can be effective for your customer base. If you have some worries about cold calling or if you’re wondering if cold calling will work for you, then give this episode a try.   Here are today’s...more

  • 344: Startup Karma

    Sep 14 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about Karma. Karma is the law of moral causation. In business, relationships are key. It is advisable to treat people the way that you want to be treated as not doing so can lead to missed opportunities and people not wanting to business with you. In this episode, Steli and Hiten share their thoughts on Karma, give examples of how to react when you haven’t been treated fairly and much more. Time Stamped Show Notes: 01:20 About the topi...more

  • 343: Knowing Who You Really Are as an Entrepreneur

    Sep 11 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about knowing who you are as an entrepreneur. As a founder, it’s important to be aware of your strengths and your weaknesses - self-awareness. Not being aware of your weaknesses, can lead to a situation when your team loses respect for you. And this can ultimately lead to the demise of your startup in extreme cases. In this episode, Steli and Hiten share their thoughts what self-awareness is, why it’s important to develop this attribut...more

  • 342: Coasting on Your Past Accomplishments

    Sep 07 2018

    In today’s episode of The Startup Chat, Steli and Hiten address the whole idea of benefiting from what you’ve done in the past. Sometimes an entrepreneur will do something significant or valuable and then go on to benefit from that thing a couple years down the line. This could be from being invited to speak at conferences or be advisors to startups and so on. In this week’s episode, Steli and Hiten share their thoughts on this idea and what they think should be the right way to go about it. Tim...more

  • 341: Employee Retention in Startups

    Sep 04 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about team member retention in startups. The success of your startup depends on retaining skilled and talented members of your team. However, it's very common for founders to take team member for granted, and this can often lead to them leaving your startup, which could destabilize the whole business. Tune in to this week’s episode to hear Steli and Hiten thoughts on why it’s important to retain good team members, the common causes of ...more

  • 340: Doing Business with Friends – Lessons Learned?

    Aug 31 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about a favorite topic of Hiten - doing business with friends. Doing business with a friend can be a tricky one. If it’s not managed properly, you could end up with ruined relationships or worse, a failed business. In to this week’s episode, Steli and Hiten share their thoughts on what you should do if you want to do business with a friend, how to manage the relationship so that you don't ruin it and much more. Time Stamped Show Notes:...more

  • 339: How to Build Add-Ons, Extensions, or Apps

    Aug 28 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about add-ons, extensions, and apps. One way to launch a saas application is by creating a chrome add-on or extension that users can use as a gateway to your main product. While this is a great strategy for launching a saas application, it also has some downsides as well. In this episode, Steli and Hiten share their thoughts on the right way to launch a saas application using this strategy, the benefits of doing this and much more. Tim...more

  • 338: Staying Humble with Success

    Aug 24 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can stay humble once they’ve made it. After years of grinding and building your startup, it’s common for some founders to become arrogant once they’ve “made it”. Unfortunately, this can cut short all the payoff or success that you’ve worked so hard to attain. In this episode, Steli and Hiten share their thoughts staying humble once you’ve made it, how they react to their own success, tip on how to stay humble and muc...more

  • 337: How to Compete in a Hyper Competitive Space

    Aug 21 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with a hyper-competitive market if you’re in one. Today’s startup world is super competitive. It is not uncommon for there to be hundreds, if not thousands of competitors in the market you operate. So how do you differentiate your brand from the rest and get the attention of those you want to do business with? Tune in to this week’s episode to hear Steli and Hiten thoughts about how competitive the market is, what you...more

  • 336: How to Define Your Company Values

    Aug 17 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to define your company values as a startup. All companies have core values. They are the rules of for how your startup is going to achieve your mission and vision. A startup’s core values set expectations for the company and tells your employees how to behave appropriately in every situation. Tune in to this week’s episode to hear Steli and Hiten thoughts on what core values mean, the importance of having them, how to define ...more

  • 335: How to Run an Early Access Program

    Aug 14 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what Steli calls a beta program and Hiten calls an early access program. Before you launch a product or a new feature, it is important to test things out to catch bugs and product issues prior to launch. But how do you go about doing this in a way that provides value to you and the user who test it out for you? Tune in to this week’s episode to hear Steli and Hiten thoughts on what an early access program is, why it’s so importan...more

  • 334: Too Many Ideas – How to Chose What to Work On

    Aug 10 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what founders should do when they are just starting out on their journey. Choosing an idea for a business is one of the most exciting and fundamental parts of starting a business. However, it can be one of the most difficult things to do as most founders have many ideas and struggle to choose the best one to go with. In this episode, Steli and Hiten share their thoughts on how founders can choose an idea for a business when they ...more

  • 333: How to Deal with Fraud in Your Startup

    Aug 07 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can deal with fraud in their startups. Running a  startup difficult enough when everything is going smoothly. But when you’re a founder, sometimes things happen that if not managed properly can disrupt the flow of your business or worse. One of these situations is fraud. In this episode, Steli and Hiten share their thoughts on what fraud is, things that every founder should know about it, preventative measures you ca...more

  • 332: How We Read Books

    Aug 03 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about their reading habits and they read books. Reading is one of the most fundamental skills an entrepreneur needs to succeed in the startup world. It’s common for a lot of successful people to credit reading in some way as a factor to their success. Tune in to this week’s episode to hear Steli and Hiten talk about their own reading habits, what kind of books they read and they share tips that can help you develop a healthy reading ha...more

  • 331: Managing up – How to Manage Your Managers

    Jul 31 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to manage your managers. Managing your manager isn’t just good for you, it’s also good for them as well. Your manager has difficult decisions to make, deadlines to meet and the objectives of their own they have to fulfill. Helping your manager manage their own workload goes a long way towards supporting them. Tune in to this week’s episode to hear Steli and Hiten thoughts on why you should manage your manager, how to do it t...more

  • 330: Startup Babies – How to Manage the Other Side of Growth in Your Team

    Jul 27 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about Startup babies. These are certain life moments that happen to people on your team, moments like when team members have babies, get married or less joyous moments like a death in the family. Moments like these impact everyone on the team and how you manage it is crucial. Tune in to this week’s episode to hear Steli and Hiten thoughts on how to manage life-changing moments when they occur in a team and much more. Time Stamped Show ...more

  • 329: What to Do Post-Launch?

    Jul 24 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should do once they launch a product. For many Startups, launching and selling a product can seem like the end of a long journey. However, it’s really only just the beginning. It’s great to have a strong product launch, but if the launch of the product is not managed properly, sales can fall flat. So what should you do to make sure that you keep sales in your product alive? In this episode, Steli and Hiten share the...more

  • 328: The Pre-Launch: How to Do It Right (With or Without Hype)

    Jul 20 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should and shouldn’t do before launching a product. The startup world is very competitive. Everyday, new products and services are launched. A great way to ensure that your launch goes successfully is to conduct a pre-launch marketing campaign. In this episode, Steli and Hiten share their thoughts on what pre-launch is, how to do it the right way and much more. Time Stamped Show Notes: 00:22 Why this topic was chose...more

  • 327: The Benefits of In-Person Meetings & Relationships

    Jul 17 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the benefits of in-person meetings and relationships. In the startup world, it’s very common for salespeople to sell their products through virtual meetings. While these can be useful in certain circumstances, there are other situations when in-person meetings can be much more effective for your businesses. Tune in to this week’s episode to hear Steli and Hiten thoughts on when it’s appropriate for you to have business meetings i...more

  • 326: Steli’s Most Important Career- (And Life-) Advice

    Jul 13 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about a really important piece of career advice, which is, never making compromises when it comes to people. This comes after a talk Steli gave recently to a bunch of students at a career advice seminar. Tune in to this week’s episode to hear Steli and Hiten share their thoughts on what kinds of people to surround yourself with, what to do to meet more great people, how to avoid meeting bad people, what to do when you meet amazing peop...more

  • 325: Consistency In Execution

    Jul 10 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about consistency in execution. Consistency is something very important to Steli and Hiten and it is what makes the difference between good teams and great ones. Tune in to this week’s episode to hear Steli and Hiten thoughts on how teams execute consistently, why it's important to do so, tips to help you and your team become more consistent and much more. Time Stamped Show Notes: 00:28 Steli introduces today’s episode. 01:41 Why it’s ...more

  • 324: Lessons Learned Launching FYI

    Jul 06 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to launch a new product or company. Launching a new company or product can be intense and stressful. However, when planned properly, you can reduce any launch headache and give your team a solid plan to help manage the intensity. Tune in to this week’s episode to hear Steli and Hiten thoughts on how to launch a product, lessons that can be learned from their experiences launching a product, tips and tricks on how to...more

  • 323: GDPR? How Does This Effect Software Companies?

    Jul 03 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about something that has affected a lot of companies out there, and that is GDPR. In Europe, the General Data Protection Regulation (GDPR) that came into effect on May 25, 2018. It was designed by the EU to modernize existing laws that protect the personal data of individuals and it has been causing a lot of uncertainty in the business world. Tune in to this week’s episode to hear Steli and Hiten thoughts on what GDPR is, how it affec...more

  • 322: Changing Your Mind (If You Can’t You’re Fucked)

    Jun 29 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about changing your mind about something. A lot of people see changing your mind as a sign of weakness, however, this is not always the case. Often times decisions are made in the startup world, however, there are times when you may want to change your mind about something. Doing so in the right way and at the right time can be the difference between failure and success. Tune in to this week’s episode to hear Steli and Hiten thoughts o...more

  • 321: How to Become Resilient: Overcoming Any Startup Obstacle

    Jun 26 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about startup handicaps. According to Steli, a startup handicap is anything that you believe gives you a disadvantage in succeeding with your startup or as an entrepreneur. And this is something that a lot of founders struggle with and prevents them from being successful with their business. Tune in to this week’s episode to hear Steli and Hiten thoughts on what a startup handicap is, why it shouldn’t hold you back and how to overcome ...more

  • 320: How to Optimize Your Lead Response Time

    Jun 22 2018

    In today’s episode of The Startup Chat, Steli and Hiten share some tips on how to optimize the time to respond to inquiries. In the startup world, it is important to not only respond to customer's inquiry in a positive way but quickly as this will start the communication that should lead to a successful sale. However, this can be a tricky thing to pull off, especially if you’re very busy. In this week’s episode, Steli and Hiten talk about why it’s important to respond to customer inquiries quic...more

  • 319: How To Do Competitor Analysis

    Jun 19 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about competitor research and how you can do it without talking to another human being. Understanding the competition and how they do business is a crucial business activity for any startup or business executive. Unfortunately, most startups don’t do this because it can be very complicated and time-consuming. However, this doesn’t have to be the case. In this week’s episode, Steli and Hiten talk about a very simple and effective way t...more

  • 318: Don’t Treat Your Worst Customers the Best

    Jun 15 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about why some entrepreneurs treat some of their worst customers the best. This comes after Steli’s observation that oftentimes, large startups give special treatment to demanding and unreasonable customers while ignoring customers that don't complain. In this week’s episode of The Startup Chat Steli and Hiten talk about why you shouldn't give in to demanding customers and what a fair system for customers looks like. Time Stamped Show...more

  • 317: How to Optimize Your Sales Funnel

    Jun 12 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore, optimization is essential if you want to increase conversions and sales. In this week’s episode of The Startup Chat Steli and Hiten talk about what a funnel is, how to optimize it to increase conversions and sales and much more. Time Stamped Show Notes: 00:32 Wha...more

  • 316: Don’t Wanna Work for Other People?

    Jun 08 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk the idea of wanting to be an entrepreneur because you don’t want to work for other people. This comes after Steli spoke at an event for students about career hacks. Steli points out that the whole idea of working for yourself is an illusion as being an entrepreneur means that you not only work for your customers, you work for your staff, and even worse, you work for yourself - probably the worst boss in the world. Tune into this week’...more

  • 315: How to Do 1-On-1s

    Jun 05 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about 1-1 meetings. They highlight how to set them up, the importance of these meetings, their benefits and how to do them efficiently so that your startup and your team get the maximum benefit. Your team is the lifeblood of the company so making sure that they are happy, supported and motivated only helps your startup in the long run. The purpose of a 1-1 is to give dedicated time to a member of your team. This meeting is an opportuni...more

  • 314: How to Handle Private Life Challenges While Running a Startup (Forgiving Yourself)

    Jun 01 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to take care of yourself when you are not feeling 100%. They look at how to give yourself time to rejuvenate and recharge your batteries so that you can work optimally and get more done. When you have a heavy workload and find that you get sick or have other life challenges, sometimes it can be hard to decide to take a break to recover. But being overworked can create physical symptoms, taking some time to recharge is an esse...more

  • 313: How to Deal with Abusive Customers

    May 29 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to handle working with customers who are dissatisfied and escalate dissatisfaction into abuse. They give you advice as to what you should do and the best attitude to have when facing such a difficult and challenging situation.   Angry customers can erupt with abusive behaviour and become acutely confrontational. ‘The customer is always right’ doesn't mean that you have to take everything they send your way nor do you have to ...more

  • 312: Why You Shouldn’t Trust Headlines (And How to Use Today’s Headline-Culture for Your Startup)

    May 25 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the power of headlines and the weaknesses of skim reading. They explore why you should be reading more than just the headline of an article and how sharing content without being fully informed can affect your startup. Almost 59% of people only read the headline of an article before sharing it. This phenomenon of not having the time or the attention span to delve deeper into the content that you plan to share has numerous implicat...more

  • 311: How to Get User Onboarding Right

    May 22 2018

    Today on the Startup Chat, Steli and Hiten talk about what user testing is, why it’s important, and some tips on how to do it right. This comes after a series of blog post Hiten and his business partner have been working on around the topic. After user testing products like Duolingo and Grammarly, Hiten shares what he’s learned from the process, including what works so well for those products and what could be done to improve the overall user experience. Hiten also shares some tips on how you ca...more

  • 310: HUCA (Hang Up Call Again)

    May 18 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about persistence and how it can benefit your life. They introduce us to a persistence technique called HUCA, which is simple, free and can work wonders for you if you follow it. “You can’t beat the person who never gives up”. Persistence in work and life is one of the most important characteristics to have because persistence can open doors when it appears that there are no more doors to open. Persistence is the ability to continue tr...more

  • 309: How to Use Social Proof in Your Emails, Copy, and Sales Pitches

    May 15 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about Social Proof. They share the top tips for using social proof to benefit your business and explain the importance of why to use it. They share a case study to show you the mistakes that can be made and the steps to take to correct them. If you have ever purchased a product because you read a positive review or brought a service because you heard that it is one of the best. Then you have been influenced by social proof. People hate...more

  • 308: Feature Creep

    May 11 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the pros and cons of feature creep and why too much of a good thing can be bad. They investigate why feature creep happens, what to do when you realize it is happening and how to avoid it happening in the future. Feature creep can be a major risk for your startup and can lead to increased complexity, effort, budget and time input. Feature creep, feature fatigue and featuritis, all describe what happens when adding excessive featu...more

  • 307: Outbound Email Sequences

    May 08 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about sales and email automation. They lay out why sales automation could be a useful tool in your business and they give you some key tips for how to create great emails which get the outcome that you are looking for. Steli and Hiten also share their candid list of what not to do when creating your new email sequences. Sales automation emails are aimed at supporting the sales team and sales process. But how can you be sure that the em...more

  • 306: How to Find Product Market Fit

    May 04 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about Product-Market Fit. They guide you on the path to identifying if your product is well placed to succeed in its target market and how to define what it means for you and your business.   Perfect Product-Market Fit is the dream of every startup, imagine your product flying off the shelves and into the arms of a crowd of satisfied customers. To define and achieve  Product-Market Fit you have to have a deep understanding of your audi...more

  • 305: How to Create Customer Testimonials That Sell

    May 01 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of testimonials. They break down the kind of testimonials that start ups must have and they explain how to get them to present your best face to a new audience. Testimonials are important and powerful tools to build credibility. We rely on testimonials everyday, from friends who recommend the best place to get a good meal, or the best book to finish that project. We even read testimonials from strangers which helps...more

  • 304: How to Do User Testing for Your Product

    Apr 27 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about user testing. They lay out the steps for how to do user testing for your product, your startup and your market.   The purpose of user testing is to collect data to show ease of use, user satisfaction and highlight any issues on your interface. With the results of these tests you can optimize your interface to  deliver an exceptional experience to your audience. It is difficult to predict the success of your designs if you don't t...more

  • 303: Using Video in Marketing Today

    Apr 24 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to use video to market your company and acquire customers. They break down how to do it, to get the best results and share examples and success stories to help you decide if this could add to the success of your startup. It’s hard to stand out from the crowd these days, but when using video marketing as a tool, a startup can not only stand out from the crowd, but also compete with much larger organisations. Video is an import...more

  • 302: How to Sell to Startups? (Startup To Startup Sales)

    Apr 20 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about start up to start up business sales and explore how to market to startups. They also discuss the viability of if it can be a long term and sustainable strategy. A startup is a fast paced business that develops its business model around innovative services or products. They are modern, public, online and often uniquely approachable. This low resistance and interactive approach makes the startup to startup sales strategy one that c...more

  • 301: How to Hire Interns for Your Startup

    Apr 17 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire interns and the things to consider before you do. They share their advice on the mindset involved in working with interns and how to hire the right people so that they benefit your startup. An internship is a professional development training opportunity, where interns gain experience and exposure to their chosen industry. Because interns tend not to have industry experience, you can offer them a placement within your...more

  • 300: The Startup Bus Fallacy

    Apr 13 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about casually starting businesses and riding the wave of circumstance, when you are not emotionally invested in the idea. They highlight the difference, between having fun and enjoying your startup. Defining that a successful startup is focused on sustainability, focus and hard work. Running a startup is not easy, and a successful startup cannot be quickly achieved. So when investing your time into a new idea, you should be passionate...more

  • 299: Finding Your Ideal Customer (Or Switching Who You Sell To)

    Apr 10 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to switch your customer base.They highlight how to identify the right product for the right customer, and what to do if the customer you planned to target didn’t work out for our business. Customers are the heart of any business, but not all customers are created equal. Because your customer base has such a huge impact on your business growth. It is important to ensure that they are of high quality, and that by providing them...more

  • 298: How to Run Multiple Products at Once

    Apr 06 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about product expansion for your business.They highlight the next steps to product development and how to expand or diversify. They also review other businesses and the effects that product expansion decisions have made to their business. Product expansion strategies, can create new opportunities, which can help to build up your business brand image, increase sales and grow your business. Being clear about your product strategy, can he...more

  • 297: How to Start a Side Hustle

    Apr 03 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how to run a side business and side hustle. They highlight how to get started and give you some ideas on how to find a skill or hobby, that you can leverage to get started. A side hustle is not about giving up your day job, it is about making a use of your time and skills and putting them to work to achieve some extra income. If you have dreams of becoming an entrepreneur but are worried about the risks of starting from scratch. ...more

  • 296: How to Do Product Prioritization

    Mar 30 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about Product Prioritization. They highlight how to prioritize what is important for your business and how to get the team on board, working towards the important objectives. Product prioritization is an important metric in the success of your company. You must know what is important for your customer and how your product will deliver that to them. An important part of this, is ensuring the team are engaged in solving the problems and ...more

  • 295: Being a Nice-To-Have vs Must-Have Product. How to Know the Difference?

    Mar 27 2018

    In today’s episode of The Startup Chat, Steli and Hiten define the difference between “must have” and “nice to have” products. They highlight why knowing the difference is important to your business and help you to understand how to redefine your product so it is likely to become a customers “must have”. No matter what stage of your product development, Idea development or research you are in. You must determine how your product will be accepted into the market. A simple question that is often ...more

  • 294: How to Manage Your Energy as a Founder

    Mar 23 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about our inner energy and how we manage it. They highlight the importance of food in managing your energy levels and they look at other ways that your mental and physical energy, can be optimised to enable constant high energy throughout your day. The body, mind, spirit and emotions work together, and when they are all working optimally, you will experience high quality energy. However, if any of these are affected negatively, the who...more

  • 293: What Tools Should You Use to Run Your Startup?

    Mar 20 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about how business equipment and tools can help or hinder your business. They define the difference between when a start-up needs to upgrade to new or more professional software or when what they are using is good enough. They also discuss the pitfalls that founders can avoid as they try to set up their business. A key success point, for all businesses, is to make sure that you have the right equipment. As your company grows, you will ...more

  • 292: Free Tools as Marketing

    Mar 16 2018

    Today on The Startup Chat, Steli and Hiten talk about how to develop free tools and use them to market your business. Marketing your business is essential but can be quite expensive. A great way to generate leads for your business is by developing a free tool that solves a problem for your prospects and leads them to want your main product. In this episode, Steli and Hiten talk about how to do this strategically. Time Stamped Show Notes: 00:00 - About today’s topic. 00:49 – How HubSpot started w...more

  • 291: Discipline in Startups

    Mar 13 2018

    Today on The Startup Chat, Steli and Hiten talk about discipline in startups. Running a startup literally means taking a journey into the unknown and founders need to be comfortable with taking on uncertainty and the multiple challenges that are sure to arise. One thing that can help you achieve your goals on this journey is discipline. In this episode, Steli and Hiten the importance of disciple in and why it’s important for founders to be disciplined if they are going to be successful and much ...more

  • 290: What People Really Think About You

    Mar 09 2018

    Today on The Startup Chat, Steli and Hiten talk about a very interesting topic, and that is “what people really think about you”. As human beings, it’s natural for us to be curious about other people’s opinion about us, and knowing this can be quite beneficial to us, especially in a working environment. One way you can find out this information is by actually asking for feedback from others. However, this can be very challenging for some of us. In this episode, Steli and Hiten talk about self-aw...more

  • 289: Coach Your Team Members’ Weaknesses or Double-Down on Strengths?

    Mar 06 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about strengths and weaknesses. They define how to identify, if your mindset, is set to say “I am really good at this, I’ll keep doing it” or “I am bad at this, I am going to get better”. They also look at how strengths and weaknesses can affect your employees and business. While strengths and weaknesses, can be a useful tool to assess our own or another person's skills. They are most useful, when paired in some way with an outcome. S...more

  • 288: Startup Lies

    Mar 02 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about the lies that startup founders and staff tell to make their company look better than it really is. They highlight that lying has been and remains a commonly accepted way to communicate, popularised by successful startups and founders. This social acceptance has left founders without the awareness of how damaging lies are for the very thing that they are trying to protect, their company. Lying is defined as deliberately making a f...more

  • 287: Hiten’s Outcome-Based Hiring Framework

    Feb 27 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about hiring senior team members. They talk about different hiring strategies and how these strategies affect your business and the ability to achieve your businesses short and long term goals. Outcome driven hiring is a highly productive way to align your business goals with recruitment. This comprehensive hiring strategy not only allows for better communication between teams. It also gets rid of departmental silos which can create bo...more

  • 286: Mindfulness

    Feb 23 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about mindfulness. They highlight how mindfulness can be used to benefit you in your everyday life and business. Mindfulness can be defined as the process of bringing awareness to your experience as it occurs in the present moment. Often linked to the practices of meditation and yoga, Steli and Hiten look at how it can be redefined and introduced into all areas of your life. Tune into this week’s episode of The Startup Chat to learn...more

  • 285: Giving Discounts to Your Customers

    Feb 20 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about discount pricing strategy. They discuss the pros and cons of offering discounts as a start-up and they also discuss how to refuse discounts requests from customers.   A discount pricing strategy is a key part of your product marketing because it has the ability to greatly impact the amount of sales and profit that you make. Choosing the right pricing strategy for your business will not only help to sell your products but also imp...more

  • 284: Remembering Where You Came From

    Feb 16 2018

    In today’s episode of The Startup Chat, Steli and Hiten talk about taking the time to remember your journey. They also talk about how self reflection can be used as a powerful tool to gain perspective and gratitude on your entrepreneurship journey. As an entrepreneur, it can be easy to rush forward without looking back but self-reflection is an essential tool for personal and professional success. Self-reflection gives you the opportunity to recognise your personal growth and can be a tool to m...more

  • 283: How to Create a Good Email Newsletter

    Feb 13 2018

    Today on The Startup Chat, Steli and Hiten talk about email newsletters and why it’s important to your startup. In this day and age of social media, does email marketing still work? According to Steli and Hiten, the answer is yes and if you’re not sending out newsletters in your startup, you are missing out on a huge opportunity to connect with your audience and grow your business. In this episode, Steli and Hiten talk about newsletters, the value of them and why you should be emailing your mail...more

  • 282: The Most Common Product Mistakes Startups Make

    Feb 09 2018

    In this episode of The Startup Chat, Steli and Hiten talk about the most common product mistakes startups make when developing new products. Tons of new products are being developed all the time. While some products may end up being great, it’s inevitable that bad ones will get developed. What may seem like a brilliant idea on paper, often turns out to be a terrible idea when introduced in the real world. In this episode, Steli and Hiten talk about some common mistakes they see that can kill a p...more

  • 281: How to Use Process to Grow Your Startup

    Feb 06 2018

    Today on The Startup Chat, Steli and Hiten talk about why startups are allergic to processes and what they can do about it. A lot of startups have “process allergies” and this can be a hindrance to growth. The thought of building and setting up business  processes also adds pressure on founders. However, what they don’t realize is that every business activity is done through a process. In this episode, Steli and Hiten talk about “process allergy”, what it is, why most startups have it, and what